Katie Tucker’s Post

What is it that gets QUALITY Prospects to say, “Yes, I want to meet with you and learn more about your advertising services.” 🤝 And then, of course, not have them GHOST you! 👻 The trick… Use the right bait. 🎣 And make it the most irresistible bait possible! 🌟 I’ve used podcasts for years to book appointments with the best businesses in my market, while my competitors struggled mightily to get past gatekeepers. 🎙️ I often get the question, “But what if I don’t want to do a podcast?” After my cheeky response: “Do you hate money?” 💸... I’d suggest a book. 📚 Which, as you can imagine, is more mind-blowing than doing a podcast. How would I write it, print it, distribute it? 🤔 Who would cover the costs? 💰 How can I possibly offer this for FREE?! 🆓 So instead of suggesting that you use a book, I’ve decided to show you HOW to EFFECTIVELY use a book as your Irresistible Bait in my new training: Register here: https://lnkd.in/eNpE9rAZ

In a world full of titles and roles, your podcast is a chance for your listeners to drop all that weight. Depending on your point of view a podcast is either 1 to many or 1 to 1. From your point of view as a podcaster, you are 1 person talking to many people. From your listeners point of view they are 1 person listening to 1 person. When any of us listen to a podcast, especially when we want to learn something we drop the ‘somebodyness’. Podcasts are ‘me time’ - we are not being a husband, sister, parent, employee, we are purely ourselves. You are not ‘somebody’ to someone else, you are yourself. This means that you as a podcaster have an opportunity to speak directly to who someone is. Keep this in mind - talk directly to who they are, at their core. I heard about the idea of somebodyness from Alexei 🌳 - Great stuff Alexei.

How do you navigate book publicity, especially during an election year? On today’s episode of The Book Marketing Action Podcast, Leah Paulos of Press Shop PR / Book Publicity School outlines strategies for breaking through the noise to get as much media attention for a book as possible. Here’s one of our favorite quotes from the episode: “You have to come up with really compelling language to get somebody to bite on your book.” Hear more at https://lnkd.in/egsMEnHN #BMAPodcast #BookPublicity #NewEpisode 

If your child doesn’t like to read, buying them more books won't help. You have to repair the relationship they have with reading. Not sure how? Click here to listen to my podcast for three easy strategies that will help! https://lnkd.in/g9qv8KCe #mompodcast #parentingpodcast #parentingpodcasts #raisingreaderspodcast #raisingreaders #theinnovativelearners

Troy Aikman and Tom Brady Found Success, but Did They Find Contentment? Bryce Johnson and guest co-host Brian Goins unpack the enduring competitiveness of Troy Aikman...and how it relates to us finding contentment as we follow Jesus. Today's Questions: 1. How can the traits that bring us success also be the same traits that lead us to a lack of contentment? 2. How do we balance giving our best in all things with being content no matter how things turn out? 3. What are some of the underlying roots that can lead us to discontentment? Learn more about Brian Goins and his podcast, Married With Benefits. https://lnkd.in/gn4Zq462

How do you promote a podcast to get the most listeners? What is the best way to share it on social media? How do you edit the best clips? I planned to answer these questions in this promo video - but then my toddler Teddy decided he needed to be in on the filming - so I had to keep it short and sweet - you'll just have to join us on Thursday to get the answers! If you've ever wanted to start a podcast, OR you already have one and are looking for ideas on how to better promote it - then don't miss this. Podcast- whisperer Matt Halloran and advisor marketing expert Susan Theder have invited me to join them. Between the 3 of us, you 'll learn: 🎙️ The exact equipment you need 🎨 Titles and artwork examples from top advisor podcasts ✅ A step-by-step checklist for publishing and listing your show 🗺️ 12-week roadmap from idea to first live episode 💡 5 tips for overcoming podcast killers Loads of examples of how to PROMOTE your show Join Us: 👉 https://lnkd.in/gjN4dNpJ FMG ProudMouth Kirk Lowe Elise L. Amy Galli #wealthmanagement #investmentmanagement #financialplanning

Podcast Promotion Tried a new way to promote the Brain Fry podcast. A 1000 households received a pamphlet with their daily newspaper - asking them to check out the show. The hypothesis was that since the podcast is aimed at people who are curious about the world around them, they surely must have subscribed to a newspaper. There was a tracked QR code on the pamphlet to see how many people actually clicked and heard the show. Still early days to tell if this method works! Next stop, put ads in digital screens installed in building lifts. #podcast #marketing

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Do you have this massive content pain point? Consistency… I have a lot of clients who come to me for this exact reason. Let me share with you how I keep clients consistent as I work with them 1:1 (and how I still manage to show up myself). If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨⁠⁠How to overcome the pain of not being consistent with your marketing ✨⁠⁠How to build a habit ✨⁠⁠How to identify why you aren’t consistent ✨⁠⁠How to build a process Want to learn more? Check the latest episode of The Content Queen Podcast 🎙️: https://lnkd.in/etSBbykU

You, a podcast host? One-man podcasts are the future of media. It doesn't have to be structured. It doesn't have to be planned. It doesn't have to be perfect. Why? Because it's you. And your thoughts matter. Don't believe me? There's an audience out there waiting for you. Your experiences, your stories, your thoughts, your unique perspective on the world. The beauty of a one-man podcast? No competition. No need to compromise. No middlemen. It's just you and thousands of listeners. Your voice is what they need. Go ahead, hit record. The world wants to hear from you.