This is a great sit down discussion with Amanda on how we are growing, listening and adapting to best serve a growing, diverse and ambitious group of stakeholders. Working together, united, we can accomplish way more than any individual company or growing region. Even the biggest companies… This was certainly a takeaway from our convention in Tucson. I love that U.S.H.B.C starts with, “US.” It is that “us,” approach that will help grow the category, drive profitable demand for our growers and ensure the value of blues remains high. With how much runway still lies ahead for blueberries (60% of today’s purchases, dollars, are made by 20% of blueberry buyers and we are under 49% of households 🤯), the focus and opportunity must remain on growing the (blueberry) pie, not just fighting for the slice. Meeting together as an industry is key to helping remain focused and realizing these many opportunities still ahead for our growers. Join us in Denver! https://lnkd.in/g3dzMPPP Go blueberries! 🫐👊🏼🫐
The Industry Feedback from the 2024 Blueberry Convention delivers unique insights into the evolving landscape of the blueberry sector. In this episode of "The Business of Blueberries," host Kasey Cronquist, president of the USHBC/NABC, is joined by Amanda Griffin, CMP, IOM, vice president of engagement and education at U.S. Highbush Blueberry Council and North American Blueberry Council. “The change is we are going to smush over the convention to the fall and essentially take away the summit, and have one large event in the fall called The Blueberry Convention. It’s an opportunity to celebrate the end of the season, gather everybody together, and that is where we will grow the trade show floor to have more expansive education offerings and more opportunities for folks to gather and to meet,” said Amanda Griffin vice president of engagement and education at USHBC and NABC. #GoBlueberries #InspiringPossibilities #TheBusinessofBlueberriesPodcast https://lnkd.in/gTskHY8D
