KARLA OTTO’s Post

Korean and Asian celebrities have always been influencers (and enthusiastic consumers) of high-end fashion, so it's not surprising to see their embrace of luxury brands. Now it's time to start leveraging their fandom and sense of style into creating their own brands, and forging real partnerships that go beyond transactional appearances or PR moments. And while association with luxury brands creates a powerful halo of premium positioning for a celebrity, it's also important to remain focused on their fans - and the fact that many of them are younger and not consuming luxury brands yet. It's great to play at the peak of the market, but there's even more revenue opportunity (not to mention the opportunity to engage with a much broader audience) with more general market brands. It's portfolio strategy - for every Nike x Sacai collab that commands thousands on the resale market, there are a ton more gym sneakers selling at big box stores. https://lnkd.in/gPwCiDiw

As seen in Harper's Bazaar, the most successful luxury brands and celebrities during this award season according to WeArisma! ⭐ https://lnkd.in/eD39Ri-K #harpersbazaar #influencermarketing #influencers #celebrities #celebritycollaborations #versace #gucci #dior #wearisma #taylorswift #margotrobbie #emmastone #influencerdata #influenceranalytics

Unlock the secrets to a front-row seat at Fashion Week! Discover our exclusive tips on our blog. And even if you can't make it, you can still enjoy all the fashion! Be sure to follow all your favorite designers, stylists, influencers, and more! #FashionWeekDreams #CoutureCare #FrontRowExperience #FashionInsider #StyleJourney #ExclusiveInvites #CoutureDryCleaning #FashionBlog #StyleElite #WardrobeLuxury"

#Influencers are an extension of your #brandmarketing. Anything else is just poor #brandstrategy. In this piece, Fashion Strategy Weekly considers the #strategy of #taste in the context of Tommy Cash's publicity stunt at Diesel's SS2024 show during Milan Fashion Week. And, yes, an influencer showing up at a fashion show dressed as a homeless grandma is an expression of the Diesel #brandmessaging whether the brand likes it or not. This means that #influencermarketing should be considered as a key #distribution channel within your brand #contentstrategy. https://lnkd.in/eCs7RnSA #fashion #socialmedia #luxury #milanfashionweek #diesel #mfw #fashionweek #luxury #taste #brandstrategy #businessstrategy #ethics

Creators make the #content; content is the #product. As a content strategist, I have SO many thoughts on this current brand approach to #influencermarketing. (As I know Joanna Williams does.) While I gather my thoughts for Fashion Strategy Weekly, all I can say is this: 💡Fashion and luxury brands of all sizes need a holistic #contentstrategy that ties their brand vision to consumer needs and that allows their #content, #brandstorytelling, and #marketing to flex and shift as new channels, new content, new creators, and new trends emerge. Otherwise, it’s going to be brand carnage as we see the expansion of #creatorbrands thanks to #tiktok and other #socialcommerce channels. https://lnkd.in/edwPfjnw #fashion #luxury #contentstrategy #brandstrategy #strategy #contentmarketing #fashionweek #creatoreconomy #influencers #contentistheproduct

The evolution of social media has revolutionized the fashion industry, profoundly influencing trends, consumer behavior, and the way brands engage with their audience. As platforms like Instagram, TikTok, and Pinterest continue to dominate the digital landscape, fashion has become more accessible, interactive, and fast-paced than ever before. Social media's power to disseminate visual content instantaneously has democratized fashion, allowing both established designers and aspiring influencers to showcase their styles and ideas globally. This symbiotic relationship between fashion and social media has shaped a dynamic and ever-changing landscape where creativity thrives and trends shift rapidly, reflecting the zeitgeist of our digital era. #socialmedia #impacts #fashion

🔍 Learn from a Success Story: Chiara Ferragni's rise from a law student to a leading fashion influencer offers valuable lessons in brand building and audience engagement. Explore her strategic growth and the power of authenticity in our latest blog post. 📈 https://buff.ly/4aLz2nf #InfluencerMarketing #BrandStrategy #ChiaraFerragni #FashionIndustry #SocialMediaSuccess

Exciting news for luxury brand enthusiasts! We have just published a blog post that dives deep into TikTok's influence and how leading luxury brands have successfully leveraged this platform. Discover how Gucci, Dior, Louis Vuitton, and Moncler cracked the code and created movements that bonded customers and propelled their businesses. From fashion shows to influencer partnerships, their strategies are awe-inspiring. Don't miss out on understanding the power of TikTok for luxury brands. Read more here: https://ift.tt/VJGP1Dj. #socialmediamarketing #luxurybrands #TikTokInfluence