KARLA OTTO’s Post

🌟 Unveiling the Art of Celebrity Fashion Collaborations 🌟 Ever pondered the magic behind Beyoncé's iconic fashion moments? Or how luxury brands craft their symbiotic partnerships with superstars? Our latest article, "The Business of Dressing Beyoncé and Other Celebrities", delves deep into the world of high-fashion collaborations. From strategic brand storytelling to the transformative power of celebrity endorsements, uncover the nuances that define the global luxury fashion narrative. Perfect for those passionate about #FashionMarketing, #BrandStrategy, or simply dazzled by the world of #CelebrityFashion. Dive in and discover the art and strategy behind every stitch and statement. 👗🎤

Fashion shows are not just platforms for brands to create assets and generate hype. It is becoming a show-point where internet personalities are enlarging their sphere of action and pumping up interest on them. Is that a deal for brands to invest in high-hype personalities or is it more an advantage to them? #fashionshows #pfw #isitworthit #luxury #fashion #system #internet #future

In the dynamic landscape of #fashion and #style, celebrities are not just trendsetters; they’re the compass that guides the industry’s journey into the future. Our latest article, “How Celebrities Shape and Lead Fashion Trends: A 2024 Perspective,” delves into the symbiotic relationship between high-profile personalities and the fashion trends. From red carpets to #Instagramfeeds, celebrities wield a powerful influence that resonates through the fabric of society. Explore how: 1. Celebrity endorsements redefine ‘chic.’ 2. #Socialmedia amplifies their impact on #consumer choices. 3. #Sustainability in fashion finds champions among the stars. Join us as we unravel the threads of celebrity #influence and #forecast the trends that will define the fashion landscape in 2024 and beyond. Read the blog now for a front-row view of tomorrow’s fashion today! https://lnkd.in/gFYmHurG #celebrity #celebrityfashion #srk #anushkasharma #deepikapadukone #fashiontrends #fashiontrends2024 #fashionbusiness #fashionbusinessgrowth #technopak #technopakadvisors #technopakinsights

Let us talk about fashion design and the world of entertainment: Fashion design and entertainment have long been intertwined, shaping each other's narratives, aesthetics, and trends. From iconic red carpet moments to memorable stage costumes, the influence of fashion in the world of entertainment is undeniable. Similarly, entertainers and celebrities often serve as muses for designers, catalyzing new trends and styles.The relationship between fashion design and entertainment is symbiotic, with each realm drawing inspiration from the other to create compelling narratives. fashion continues to play a pivotal role in shaping the world of entertainment, while entertainers serve as powerful influencers in the ever-evolving landscape of fashion. As both industries continue to evolve, their intertwined influence is sure to remain a cornerstone of creative expression and cultural significance.

connective3 Unplugged S2 Ep 1 is now live with CEO & Co-Founder of Luxe Collective Fashion, Ben Gallagher 🎙️🤩 At Up North, I sat down with Ben to discuss: - How TikTok shop has impacted Luxe Collective's growth - The biggest challenges Luxe Collective has faced in the second-hand market - Ben's take on staying up to date on consumer trends through social media 🔗 You can watch the full episode here - https://lnkd.in/ezcav_K8

How do you measure the success of fashion week? 📈 Vogue Business offers an insight into how success, mainly #socialmedia success of fashion month (collectively the term for February and March, the fashion weeks worldwide) is measured. As expected, the season sees a shift from celebrity focus to social media buzz. The AW24 (Autumn/Winter 24) season generated $528 million in earned media value (EMV), marking a 26% increase from AW23 but a 30% decrease from SS24. #EMV is calculated based on impressions and engagement on Instagram feed posts from influencers with over 10,000 followers. Typically, the Spring/Summer season drives more EMV due to less audience fatigue between menswear, couture, and womenswear weeks. While #NYFW is the one I found more personally interesting this time, the article covers all 4 biggies: Paris, Milan and London, respectively. New York Fashion Week AW24 generated $43 million in earned media value (EMV), marking an 8% increase from AW23 but a significant 54% decrease from the previous season's high of $94 million. This decline is due to brands like Marc Jacobs and Ralph Lauren pulling off, compensated partly by the return of Tommy Hilfiger, leading the EMV rankings with $14 million. Of the top slots, I'm most excited by the fact that my all time favorite Thom Browne, Inc. which I have attended since 2017, was present (he closed the season on Valentine's Day). Check out my Instagram and past/future posts to see how the show was. Can't wait for the spring/summer shows coming up in June and September! 🔗 Read More on Vogue Business by Lucy Maguire: https://lnkd.in/e958EYEF #Media #EarnedMedia #FashionWeek #FashionMonth

What happens when you put two Fashion industry, media and Brand Performance trend experts on the same call?... 🌟 Welcome to our new interview series in conversation with Launchmetrics CMO, Alison Bringé (nee Levy) and Special Correspondent at Puck, Lauren Sherman. Listen as they share their industry knowledge and discuss the current fashion landscape, dissecting the biggest takeaways from our new report, 'Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance'. 📈 In this first snippet, Lauren and Alison discuss the impact of Creative Director appointments on Brand Performance and consumer confidence (including Louis Vuitton's famous appointment of Pharrell Williams). They share the differences and results of the right versus wrong approach. 🌟 Have you got your free copy of our report yet? We analyzed data from 1K brands across the Luxury, Mass Market and Premium sectors, revealing how to utilize Voice strategies to penetrate the coveted Media Voice, allowing your brand to become part of global fashion conversation and catapulting your coverage. We also highlight viral 2023 campaign moments including further appointment results from brands such as Gucci, Jean Paul GAULTIER and HELMUT LANG. Get your free copy now 🔗 https://bit.ly/3u8jdaR #Puck #VoiceStrategy #MarketingStrategy #CelebrityMarketing #InfluencerMarketing #FashionMarketing #CreativeDirector #Brandappointments #louisvuitton

"The TikTok effect" FYI --> Spring Summer 24 on TikTok = 9.5Bn views 💫 "Where other networks brings media impact, TikTok can quickly influence mainstream culture.  Fashion communication in the age of TikTok is instant, democratic, diverse and, most importantly, entertaining. " From the SS24 Womenswear Roundup by KARLA OTTO and Lefty. Read more about all trends: The A-List Effect, The Athlete Effect, the superstars from Thailand, the rise of nostalgia marketing (my favorite ❤️ ) etc. Download & read the report here: https://lnkd.in/eJDc4wpB