KARLA OTTO’s Post

LVMH-owned jeweler CHAUMET is tapping into the power of APAC-based celebrities. Japanese actress Aya Asahina and Chinese actor Yosh Yu are now regional ambassadors. Ahead of Chinese Valentine's Day on May 20, Mr. Yu stars in the house's “520" campaign as Ms. Asahina, a friend of the maison and frequent VIP attendee of branded events launched over the last year, prepares to represent Chaumet in an official capacity. Read the full article: https://bit.ly/3wD5TfT #LuxuryDaily #LuxuryNews #LVMH #LVMHNews #Chaumet #APACMarketing #MarketingNews #LuxuryJewelry #JewelryMarketing

NEWS ALERT: The Fuel Behind Our 3 Award Nominations 🌟 I'm over the moon to share some truly exciting news with my LinkedIn network today. Our Sterling Parfums Industries LLC team's relentless passion and unwavering creativity have led us to not one, not two, but THREE award nominations at Beautyworld Middle East 2023: ✅ Media Campaign Of The Year - World's Largest Perfume Wall ✅ Independent Retailer Of The Year - Perfume Palace ✅ Luxury Packaging Of The Year - OROS The Inventor by ARMAF Closest to my heart is the prestigious 'Media Campaign of the Year' category. 🏆 As the Marketing Head, I couldn't be more proud of our incredible team Mohammad Rifas Abu Mohammed Femina Kaladi Sakina Jalal and Viral Khandelwal, who put their heart and soul into making this achievement possible. These nominations are a testament to the magic that happens when passion and creativity are the driving forces behind every decision and action. Our journey to these nominations was powered by a few key principles: Inspiration from the Beauty Industry, Collaboration, and Diverse Perspectives, Innovation, Data-Driven Decisions, and Continuous Learning and Adaptation As we approach the awards ceremony, we do so with enthusiasm and hope, but even if we don't take home the titles, we're already winners. Here's to a future filled with even more groundbreaking campaigns and a continued commitment to innovation and authenticity in marketing. 🚀 #BeautyworldMiddleEast #AwardNominations #MediaCampaign #PassionAndCreativity #MarketingExcellence 🌟🎉

For many brands, it proves challenging to identify and connect with individuals who will presumably align with their brand identity. This challenge is particularly difficult for luxury brands, given their stringent guidelines and aesthetic needs. It is crucial to exercise attention when selecting a character. When you add limited resources to the equation and tight timeline, the key to making a breakthrough is collaborating with natural talents, adopting a new approach to creation, inspiring, and leveraging the best qualities of each participant. Experience more professionally curated content beyond the simplicity of "just uploading a post" with Danae Livieratou for Bulgari Perfumes by Negotiade team. And remember, don’t be an influencer - Be a character. #luxurybrands #negotiade #HighEndPR #bulgari #allegra #perfumes #character #talent #branding #aesthetics

Don't just pick your faves! Don't let your brand get jet lag! ✈️ Pick colors that fly high across cultures. 1. Colors have different meanings: In China, red symbolizes good luck and celebration, while in some African cultures, it can represent danger or anger. 2. Be mindful of regional symbolism: In China, yellow symbolizes imperial power and good luck, while in some European cultures, it can be associated with cowardice or betrayal. Instead follow these tips ✅ If you're unsure, choose safe and neutral colors like blue, white, or gray, which are less likely to have negative connotations across cultures. ✅Don't overwhelm your audience with too many colors. Stick to a limited palette that effectively communicates your brand message. ✅While it's important to be sensitive to cultural differences, don't compromise your brand identity entirely. Find a balance between cultural awareness and brand authenticity. ___________________________ Follow me for good. #branding #personalbranding 

💍 Is Tiffany losing favour with young consumers in China, or is it gaining significant traction among them? Opinions on Tiffany among young people in China are mixed now. The question 'Is Tiffany being abandoned by young people?' recently blew up on Weibo with over 100 million views, reaching the second-highest spot on the platform. Some say Tiffany's designs feel outdated and too pricey for young buyers, despite the brand's big push in China. 💡 But here’s a funny twist: Tiffany has caught on with young people because its name sounds like “kick you over” in Chinese (踢翻你). It’s become a bit of a joke that buying Tiffany could somehow jinx your boss or managers they don’t like, similar to how metaphysics works. On platforms like Little Red Book, many users are flaunting their Tiffany accessories and sharing stories about how they've brought them luck or how they believe certain Tiffany products can work wonders. This shows how metaphysics are hitting home with Chinese youth. And Tiffany isn't the only one hopping on this trend. Brands like Vivienne Westwood, Van Cleef & Arpels, and Bulgari are also getting in on the action. Can metaphysics help luxury brands better engage with Chinese consumers? Share your thoughts in the comments. 👇🏻 📢 Stay ahead of the curve with TONG! Follow us to dive into the latest insights on China's dynamic marketing and consumer trends. #chinamarketing #chineseconsumers #chineseculture #luxurybrands #tiffany

This year’s British Beauty Week - ‘The Power of Beauty’ - will celebrate three key themes: Talent, Growth and Environmental, Social and Governance, and bring together brands, consumers, press, and policymakers to highlight the influence of British beauty brands here and overseas. Great to see so many events and conversations happening this week, with the British Beauty Council working with brands to go behind the scenes of British beauty via a variety of IRL and digital events. More here - https://lnkd.in/ef8R38ji Great to see this celebration of all things beauty, its wider innovation, and its influence. And did we say we love beauty … well we do. Over the years we’ve partnered with many brands and retailers across the globe in this space, with clients including Molton Brown, Dermalogica, Boots UK, AMOREPACIFIC, and more. Only recently, we’ve helped define and create two female-founded beauty brands Asteri Beauty and Tira both launching earlier this year. We’re looking forward to all the events and conversations, and to add to this is our current Beauty Secret Ingredient series, where we’ve been getting under the skin of the purposeful beauty brands in retail, service, and culture to reveal what sets them apart - you can read more about this here - https://lnkd.in/epCYvGD4 #brandinnovation #beauty #retailinnovation #brandexperience #brandcreation

🚀 Navigating PR Storms: Lessons from ZARA SA and BALENCIAGA In the fast-paced world of luxury fashion, the recent PR crises at Zara after last year's Balenciaga highlight the critical balance between creativity and sensitivity. Our latest blog post explores essential lessons for luxury fashion brands facing a PR hurricane. Key Insights: - Immediate action is paramount. - Embrace a human touch in communication. - Transparency is crucial. - Avoid defensive postures on social media. #PublicRelations #LuxuryFashion #CrisisManagement #BrandReputation Turn challenges into opportunities. Learn and adapt. Rebuild trust. ✍🏻 Gamze Üç 🌐 www.guconsultancy.com/blog

💎 Imagine a world where every luxury item tells a story of ethical craftsmanship and responsible sourcing. 🔍 Key Insights: • Ethical sourcing is a top priority for today's luxury consumers. • Transparency in the supply chain builds trust and brand loyalty. • Brands like Tiffany & Co. exemplify the commitment to ethical sourcing. 🌟 This approach to luxury is not just about product quality; it's about the integrity behind each piece. 💡 Leading luxury brands are setting a new standard in the industry, ensuring that every step in the supply chain adheres to the highest ethical standards. 👁️ Consumers are increasingly aware and concerned about where their luxury items come from, making ethical sourcing a key factor in their purchasing decisions. Follow us for more luxury trends and digital insights.🤝 #DigitalLuxury #LuxuryTrends #TurnOnWhatsNext