KARLA OTTO’s Post

Tea Rebellion: Anatomy of a Purpose-Driven Brand | Annabel Kalmar Kalmer, founder of Tea Rebellion, a small direct-trade single-farm tea retailer, describes the DNA of a purpose-driven tea venture and the challenge of changing how tea is traded, marketed, and consumed. She says the goal is to be a sustainable, transparent, award-winning tea brand. Tea Rebellion, founded in 2017, does not sell blended or flavored tea. Farms are co-branded, and marketing draws attention to the farm and identity of growers. "To affect change, we need to credit the maker of the product," she says."To drive impact, I choose to work with tea farmers with a clear goal of sustainability and impact in their communities. Several of these farmers are female-run or committed to the empowerment and well-being of women," she says. | Dan Bolton | Tea Biz Blog | Podcast | Episode 159 | #tea #teapower | https://lnkd.in/dMyrph98

✦ Dirol Don't Drop: Case Study ✦ How сan you attract Gen-Z to an important ecological issue without being boring and still promote the chewing gum brand? → Do it in style! ⚑ Goal: Promote Dirol's sustainability idea to Gen-Z → Challenge: Chewing gum is the 2nd most littered item in the world (so environmentally unfriendly!). Dirol needs to transform brand perception and become a champion for sustainability. ✎ Insight: Inspire Gen-Z to rethink their gum-disposal habits. ♼ Solution: Spark an intrigue among Gen-Z • Limited-edition sneakers collection with soles crafted from upcycled chewing gum • Revealed them on top-tier celebrity • Hosted an exclusive event with key opinion leaders ✪ Results: Achieved 270% of KPIs ✓ More than 323.5m PR OTS ✓ Engaged 3.5m participants ✓ Over 75 media publications ✓ 400 social media mentions ★ We've not only made gum cool again, but also created a positive impact on our planet. Let's create something sustainable too → DM us or follow the link in comments #JETA #Cases #Dirol #360 #Creative #Strategy #Sustainability

Behind every label is a story of innovation and collaboration. 🎨 For Salty Stone Distillery, we took inspiration from pop art icon Takashi Murakami to craft a label that wasn't just visually striking but also business-effective. 💡 Our approach? A double-sided label, viewable both externally and through the clear spirit of the bottle. 🏆 The result wasn't just a visual delight but also a business win, with the label driving significant attention and multiple reorders. This project underscores the power of innovative label design in driving brand success. How can we help elevate your product's story? 💭 Ministrstvo za zdravje opozarja: Prekomerno pitje alkohola škoduje zdravju The Ministry of Health warns: Excessive drinking of alcohol is harmful to your health

Watching a brand growth keeping true to its values, ethically produce from plantation to production is priceless. In a world with so much synthetic and plasticproducts, Aromas y Texturas It's a joy to the skin, and to the senses. Listen to this conversation with Maria Denis Arata Founder of Natural based cosmetic brand, Aromas y Texturas.

Read my thoughts on brands that have successfully moved equity from category to another ✨

🌟 Embrace Sustainability with RINGANA RE*use ♻️ Have you delved into the brilliance of our RINGANA RE*use concept? Just recently, I returned 10 empty glass flacons to RINGANA, and in a delightful surprise, I received a voucher for a complimentary product from their skincare series as a token of gratitude for my commitment to sustainability. 🤗 Isn't that incredible? I challenge you to find another company that rewards customers with such fantastic perks. 👉 But what happens to these glass flacons after they're returned? RINGANA meticulously inspects and professionally cleans each flacon before refilling and sending them off to new customers. It's an extraordinary WIN-WIN scenario, wouldn't you agree? With the RE*use concept, these glass flacons embark on a journey of sustainability, gaining a second, third, and even fourth life! 🙏 This epitomizes environmental stewardship in its truest form, and RINGANA stands as a trailblazer in this arena. ⬇️⬇️⬇️ 🤗 👉 Share with me: Which product would you choose? ~ Just BEEe ~ Have a WONDERful Day 🌻 Alexandra #Sustainability #EcoFriendly #CircularEconomy #ReuseRevolution #EnvironmentallyConscious #SustainableLiving #ReduceReuseRecycle #GreenBusiness #EthicalConsumption #EnvironmentalStewardship #Innovation #Trailblazers #Skincare #NaturalProducts #ZeroWaste #ConsciousConsumer #MakeADifference #Inspiration #Motivation #LinkedInNetworking

As a brand on a mission to challenge the status quo of the saturated bottled water market, Liquid Death certainly understands the changing needs of their Gen Z target audience. Despite offering a product that, on its own, is nothing revolutionary, Liquid Death has tapped into the cultural zeitgeist by adopting a heavy metal-inspired aesthetic and embracing a unique brand voice through a name that makes you think twice before continuing down the bottled water aisle.   Branding in the bottled water category more or less follows the formula: Source Location ➕ Purity ➕ Packaging Sustainability = Product you can’t live without Conversely, Liquid Death takes a deliberate departure from the conventional tropes of bottled water marketing that we’re all familiar with. They are a company on an “evil mission to make people laugh and get more of them to drink more healthy beverages more often, all while helping to kill plastic pollution.” It’s ironic that they describe themselves as a funny beverage company that hates corporate marketing, all while being masters at creating a cult brand through a unique brand voice and unconventional media strategies. While traditional water bottles may be the go-to choice for workout sessions, Liquid Death has carved a niche for itself by appealing to a different lifestyle and mindset. Liquid Death’s core market is live-entertainment attendees, which is reflected in its unique packaging which allows it to blend seamlessly into social gatherings and parties. Indeed, that’s the only time in which I’ve ever bought a can of Liquid Death. Another fun fact? The US’s biggest live-event company has literally bought in to Liquid Death’s ethos. Live Nation Entertainment is one of Liquid Death’s longtime investors and has participated in the company’s latest funding round. Liquid Death's focus on environmental sustainability, paired with a rebellious brand image, has made it a product that consumers can't ignore. Clearly, with this most recent $67 million funding round, investors and distributors can't ignore it either. #liquiddeath #murderyourthirst #productmarketing #IndustryDisruption #SustainableBusiness

Looking to master the art of sustainable formulations? Look no further! As part of #theupcyclingcampaign, Covalo are hosting a webinar with focus on formulating with upcycled ingredients. Join industry experts CFF GmbH & Co. KG, FRUU.. and THG LABS. Sign up using the link in the original post below. #UpcycledBeauty #ZeroWasteBeauty #CircularBeauty

🚀 News Alert 🚀 We're over the moon to spill the beans — MAISON BLOOM in collaboration with our friends at Hippo Premium Packaging are strutting our stuff as the only novel cannabinoid and hemp company nominated for the Product Brand Category of the Year at the PAC Global Packaging Awards 2024! 🏆✨ Are we that true diamond in a sea of rhinestones? Well, we will have to wait until February 2024 to find out but it is a true honor to be nominated and here's why: 🌐 Global Recognition: We're not just making waves locally; we're creating ripples globally. The world is taking notice of our innovative packaging, setting a new standard for the industry. 💡 Innovation Unleashed: Being the only novel cannabinoid and hemp company in the mix speaks volumes. We're not following trends; we're setting them. Innovation is in our DNA, and this nomination is our victory lap. 🍹 Vanguard of Drinking Different: At MAISON BLOOM, we don't just serve beverages; we craft experiences. Our packaging isn't just a pretty face; it's a statement—bold, edgy, and unmistakably us. It's the reason why we stand out in the crowd. 🌈 Setting the Bar High: We're not here to fit in; we're here to stand out. This nomination reaffirms our commitment to excellence, pushing boundaries, and continuously raising the bar. 🚀 Trailblazers, Not Followers: We're not following the path; we're forging it. As the only novel cannabinoid and hemp company on this prestigious list, we're proudly paving the way for others in the industry to dream big. 🥂 Cheers to the Future: This nomination isn't just about the now; it's about what's next. Get ready for more groundbreaking innovations, more unconventional delights, and more reasons to say, "Hell yeah, that's MAISON BLOOM!" Check out the link below 🔻🔻🔻 #MAISONBLOOM #PackagingInnovation #DrinkDifferent #GlobalAwards2024