Kansas City Chiefs’ Post

Monday Metrics: With a reported 27 million viewers tuning into NBC Sunday Night Football for the New York Jets-Kansas City Chiefs matchup attended by #TaylorSwift including a 53% increase in viewership by #GenZ teen girls ages 12 to 17 according to Nielsen compared to the three previous Sunday Night Football games as reported by The Wall Street Journal, I was curious how many of my more than 75 Gen Z college students who I collaborate with each Monday first in a #publicrelations course followed by an integrated #marketing course tuned into NBC to watch the game. Two (2) students said they tuned into the NBC telecast out of more than 75, while the majority turned to their preferred plaforms - Gen Z's "big three" - TikTok, Instagram and YouTube - to consume on and off the field highlights. Interestingly, three (3) students out of 75 tuned into Disney and ESPN earlier in the day to watch some of the "Toy Story Funday Football" telecast. As television networks and cable networks attempt to engage Gen Z and #GenAlpha viewers with what used to be must-see TV programming, they need to recognize that the behavior of sitting down in front of a television to watch sports and entertainment as a Gen Xer like me was raised on doing is not something Gen Z and Gen Alpha routinely do and that behavior will not be changing anytime soon. https://lnkd.in/eRkVgSGV

🎉 A big year for Audience Success, Programming Agreements, Notable Moments and Innovations (including its deal with Charter Communications), and more, ESPN's success in 2023 is further proof that the future of TV is anything but monolithic. #LiveSports #Multiscreen #WeFanTogether

🎉 A big year for Audience Success, Programming Agreements, Notable Moments and Innovations (including its deal with Charter Communications), and more, ESPN's success in 2023 is further proof that the future of TV is anything but monolithic. #LiveSports #Multiscreen #WeFanTogether

From CNN: How F1 and 'Drive To Survive' are changing the way we watch sports. With every new sport we enter, we, as filmmakers, continue to feel honoured & privileged to tell these human stories! https://lnkd.in/gB7sxsAH

Univision of the Streets: The Rise of Hood Media In this video, we delve into the emerging phenomenon of hood media and its impact on the streets. Join us as we explore its significance and discuss the comparison to mainstream media. #HoodMedia #StreetCulture #UnivisionOfTheStreets #EmergingTrends #MainstreamVsHoodMedia #StreetMedia #AlternativeVoices #MediaInfluence #YouthCulture #StreetReporting

In the potential agreement, @[disney](urn:li:organization:42318243)-owned @[ESPN](urn:li:organization:3595) would take control of @[NFL Media](urn:li:organization:9092132) which includes @[NFL NETWORK \[FOOTBALL]\](urn:li:organization:89486425) -- and the league would receive equity in ESPN. ESPN, NFL in advanced talks on agreement that could give league stake in TV giant https://ow.ly/7fzC50QqNF0

Monday morning media quarterback: Why Brooklyn Beckham's father-in-law (Nicola Peltz's dad) is THE DRAMA KING behind Epic Disney (as well as the recent Disney Fox WB streaming sports deal and the Taylor Swift movie deal). The backstory: 1. Disney's 🐭 stock is down 📉 almost 100% since its high in 2021. 2. Key reason: decline or losses in key businesses: - Disney (still not profitable) 🖥 - Theatrical releases (e.g., poorly received Marvel movies) 📽 - Linear TV (e.g., ABC, ESPN) 📺 - Parks & resorts (negative reaction to higher prices, certain experiences) 🏰 3. Activist investors Nelson Peltz' Trian Partners and Blackwells launched a proxy fight to take over the board and management of the company. 4. The Disney shareholder meeting is April 3, 2024. In summary, Disney is suffering in a post-pandemic cord-cutting consumer environment. Even live sports, once considered immune, is now up for grabs. For example, ESPN has lost significant viewership (100M to 70M in the last decade). We also see it in the sports gaming research we do... especially with younger sports fans. ESPN is no longer the major source of sports news– they're more likely to catch highlights on YouTube or follow influencers or athletes on social media. But those eyeballs are still valuable... Hence, the recent sports streaming deals from Netflix, AppleTV, and the aforementioned Disney Fox WB one. As I've mentioned before, it all comes down to growing and monetizing audiences. Or shall we say, "Look what you made me do." #disney #espn #sportsentertainment #videogames #videogameindustry https://lnkd.in/gjb7ZJH3

Imagine a single event that captivates over 100 million viewers, where the cost of a 30-second ad could fund a blockbuster movie, and tickets are as coveted as a golden ticket from Willy Wonka 🏈 Welcome to the National Football League (NFL) Super Bowl - a spectacle where legends are made, fortunes are spent, and records are shattered. From jaw-dropping halftime shows to astronomical ad spends, this annual phenomenon transcends sports to redefine entertainment, economy, and global culture in the United States 🇺🇸🚀 1. Viewership Marvel: Super Bowl LVII shattered records with 115.1 million viewers, maintaining its reign as the most-watched U.S. television event. A testament to its unwavering appeal, with over 100 million tuning in annually for the past decade! 📺 2. Halftime Legacy: Iconic performances from legends like Michael Jackson, Coldplay, Eminen, Rihanna to Beyoncé have elevated the halftime show to a cultural spectacle, drawing even non-football fans 🤯 3. Economic Impact: Skyrocketing ticket prices reflect the Super Bowl's massive economic footprint. From the $350 seats in 1996 to the staggering range of $6,000-$27,500 in recent years, culminating in an average secondary market price of $9,365 for Super Bowl 2024. 💸 4. Social Media Frenzy: The event generates a massive buzz on social media, with millions of tweets, posts, and shares, making it a trending topic worldwide. Super Bowl LIV (2020) generated over 44 million tweets during the game. The halftime show, featuring Shakira and Jennifer Lopez, was a significant contributor to this total, with millions of mentions 📱 The Super Bowl is not just a game - it's a global phenomenon that encapsulates the pinnacle of American culture, sportsmanship, and entertainment. It's a day when the world pauses to witness an epic clash of titans, where every touchdown and tackle is etched in history ✨ The champions of Super Bowl 2024 (LVIII) were Kansas City Chiefs 🏟️ #SuperBowl #KansasCityChiefs #SuperBowlSunday #America #NFL

I am not saying this is going to happen but... all signs point to a number of foundational realities in the next 12-24 months: 🏈 Sports (and the NFL in particular) remains the most singular cultural force in Media and Entertainment. Period. Wrote about it last week if you're just catching up: https://lnkd.in/gDnxGxb7 📺 Streaming is coming for sports. Case in point: Today's Dolphins/Chiefs game exclusively on Peacock for a cool $100M. Sports drives all the key KPIs: acquisition, consistent viewership/engagement and reduce churn. 📺 🏈 Disney is in a bit of a tight squeeze, and has been maneuvering ESPN for just such a move (https://lnkd.in/g_3DbGUp) so this isn't a surprise. ESPN has the lowest concentration of 18-34 year olds (just 23% vs 27% for NFL , 33% for NBA Season Pass, and 26% form MLBTV) per Antenna (https://lnkd.in/ggV27i8F). 📺 There is going to be streaming consolidation. Whether its top-down pressure from Wall Street for streaming's continued losses or, more likely, bottoms-up pressure from consumers who can't find anything (see ratings for the Chiefs/Dolphins game and at least some angry fan sentiment) and tiring of carry 4-5 paid subscriptions per house, this contraction is the natural counter to years of expansion (2019) and contraction (2023-24). So to potentially future-proof its business, ESPN’s Highlander-like approach ("There can be only one" he says, in his best Sean Connery voice) isn't nearly as speculative as it sounds.

Need a permission slip? Here it is. Just go out there and do the work. Forget about being perfect, just do something and you can always make it better by learning through experience. You may lose the ability to take your shot if you wait around for perfection. Do something today to bring you closer to your goals. Permission Granted. #dosomething #learningbydoing