Kansas City Chiefs’ Post

Super Bowl Advertising: A Multi-Million Dollar Investment in Talent and Airtime Ben Affleck, Matt Damon, and Tom Brady teamed up to form a boy band called the DunKings in Dunkin's Super Bowl commercial. They crashed Jennifer Lopez's recording session and performed a song, with Damon delivering a humorous line reminiscent of his Good Will Hunting character. Despite their enthusiasm, Lopez was not impressed. The commercial was part of a larger campaign featuring Affleck, which included a teaser during the Grammys. Affleck's involvement with Dunkin' reportedly earned him close to $10 million, with his production company also playing a role in creating the ad. This type of high-profile endorsement is rare but lucrative, with other celebrities like Larry David also commanding large paychecks for Super Bowl appearances. Super Bowl commercials often feature Hollywood stars, with some earning upwards of $5 million for brief appearances. These endorsements are seen as investments in the celebrities' credibility and reach. The massive viewership of last year's Super Bowl, drawing over 115 million viewers, justifies brands' investments of tens of millions of dollars for mere seconds of TV airtime. In today's fragmented media landscape, where many viewers consume streaming content on their phones, live airtime holds even greater value. The 2024 Super Bowl commercials were sold at a higher rate than the previous year, ranging from $6.5 to $7 million per 30-second spot, indicating strong demand. CBS reportedly sold out nearly all ad space months before the game. Overall, brands can spend between $15 million and $50 million on a single Super Bowl commercial, covering ad space, talent fees, production costs, sets, crew, music licensing, and marketing. Talent fees alone can range from $10 to $15 million. This year, a new trend emerged with brands hiring multiple stars for one advertisement, leading to multiple contracts. For instance, T-Mobile and Uber Eats featured star-studded campaigns, with the latter including celebrities like Jennifer Aniston, David Schwimmer, Jelly Roll, Victoria Beckham, and David Beckham. Despite the significant costs involved, the investment in talent fees is seen as just a fraction of the overall expense for these high-profile commercials. https://lnkd.in/dBGV5Szp

Super Bowl Advertising: A Multi-Million Dollar Investment in Talent and Airtime Ben Affleck, Matt Damon, and Tom Brady teamed up to form a boy band called the DunKings in Dunkin's Super Bowl commercial. They crashed Jennifer Lopez's recording session and performed a song, with Damon delivering a humorous line reminiscent of his Good Will Hunting character. Despite their enthusiasm, Lopez was not impressed. The commercial was part of a larger campaign featuring Affleck, which included a teaser during the Grammys. Affleck's involvement with Dunkin' reportedly earned him close to $10 million, with his production company also playing a role in creating the ad. This type of high-profile endorsement is rare but lucrative, with other celebrities like Larry David also commanding large paychecks for Super Bowl appearances. Super Bowl commercials often feature Hollywood stars, with some earning upwards of $5 million for brief appearances. These endorsements are seen as investments in the celebrities' credibility and reach. The massive viewership of last year's Super Bowl, drawing over 115 million viewers, justifies brands' investments of tens of millions of dollars for mere seconds of TV airtime. In today's fragmented media landscape, where many viewers consume streaming content on their phones, live airtime holds even greater value. The 2024 Super Bowl commercials were sold at a higher rate than the previous year, ranging from $6.5 to $7 million per 30-second spot, indicating strong demand. CBS reportedly sold out nearly all ad space months before the game. Overall, brands can spend between $15 million and $50 million on a single Super Bowl commercial, covering ad space, talent fees, production costs, sets, crew, music licensing, and marketing. Talent fees alone can range from $10 to $15 million. This year, a new trend emerged with brands hiring multiple stars for one advertisement, leading to multiple contracts. For instance, T-Mobile and Uber Eats featured star-studded campaigns, with the latter including celebrities like Jennifer Aniston, David Schwimmer, Jelly Roll, Victoria Beckham, and David Beckham. Despite the significant costs involved, the investment in talent fees is seen as just a fraction of the overall expense for these high-profile commercials. https://lnkd.in/djvNYYPb

This year's Super Bowl ad game is rewriting the rules, and Taylor Swift is leading the charge. Forget traditional athletes and movie stars – brands are leveraging unexpected partnerships to grab attention. Here's the lowdown: - Swift's association with NFL star Travis Kelce generated a whopping $331.5M brand value for the NFL and Chiefs. - Brands like e.l.f. Cosmetics, Fireball, and even American Airlines are capitalizing on the "Swift effect" with creative campaigns. - The lesson? Think outside the box! Unexpected partnerships and trending topics can spark major engagement. Agency Leaders & Marketing Mavens: How can we use this to drive client ROI? Share your insights in the comments! Source: Digiday #LeagueOfAgencies #SuperBowlAds #MarketingTrends #ThinkDifferent #GetCreative

Super Bowl ads are now treated like movies 🍿 Marketers often envy Hollywood for the way studios find ways to get people talking. The Super Bowl is our one chance to level the playing field. The one night a year where people actually look forward to the commercial interruption. Brands are increasingly treating the Super Bowl like large-scale movie rollouts, and not just for their use of (far too many) celebrities. 📊 Super Bowl stats we should all keep in mind: - 20% of viewers can’t remember the brand behind the Super Bowl ad - 10% of ads leverage distinctive assets and 39% leverage celebrities - 15% of people say they’re more likely to purchase from a brand if it airs a Super Bowl ad 🏈 My piece about how agencies, marketers and their communications plans can take full advantage of Super Bowls to come: https://lnkd.in/eUsNW8Q9 #advertising #SuperBowl #plannerbowl #strategy #creative #entertainment #movies #nfl #film #football #comms

🏆 Doritos 'Dina Mita' - This year's Super Bowl Champion? 🥇 It wouldn't be the first time. Doritos have form in delivering Super Bowl MVP's and this year's ad featuring Jenna Ortega and Danny Ramirez from Goodby Silverstein & Partners might just extend the streak. Why? Creative Effective Playbook Factor #2.... The power of storytelling. 🍿 Advertisers should consider ads as sponsored entertainment. Would you ever persevere with a show absent of a decent story? Nope. 🧙♂️ A story, of twists and turns, is able to enhance the drama, the suspense, the anticipation - which all ultimately heightens the impact of the narrative's peak emotional moments. 👌 Surely this ad does that to perfection, as well as crucially providing the brand a hero role. Full shakedown and rankings of results, incoming.... To quote Dina: 'Go ahead, try us'! 😉

I spent most of last week in Las Vegas for work. I couldn't help but see some parallels to the work I do. 🏈🎉 As the world tunes in for the biggest showdown in sports, let's take a moment to appreciate the strategic brilliance behind the Super Bowl spectacle! 🚀 From meticulously planned halftime shows to game-changing advertising campaigns, every aspect of this event is a masterclass in strategic planning. 💼🏟️ As a strategic planning consultant, I'm inspired by the strategic partnerships, innovative tactics, and flawless execution that make the Super Bowl a global phenomenon. 🌟 So grab your snacks, settle in, and let's cheer for the teams on the field and the strategic minds behind the scenes! 🙌📈 #SuperBowl #StrategicPlanning #GameDayStrategy

We researched which celebrities have made the most Super Bowl appearances from 2013-2023. Our infographic reveals the playbook of ad success. Let's break it down: Dynamic Duos: Notice how Rob Gronkowski and T-Mobile teamed up multiple times, creating a winning streak in the advertising world? It's a testament to the strong bond between star power and brand messaging that echoes beyond the screen. The Comeback Stars: John Krasinski's recurring roles for Esurance and Hyundai show that once you score a touchdown with viewers, brands will want you back in the game. These repeat appearances are like victory laps in the ad space, solidifying a celeb's star status. Industry Huddle: The diverse lineup of brands - from Bud Light tapping into the humor of Arnold Schwarzenegger to Amazon Echo showcasing the versatility of Missy Elliott - reflects the Super Bowl's role as a grand stage for various sectors to shine. Follow Booking Agent Info for more insights like this! #SuperBowl #SuperBowl2024 #SuperBowlAds #SuperBowlCommercials

Gonna be honest, but seemed like the era of the big game commercials is dead, in a lull, or at least in a serious identity crisis. The obvious answer is for $7 million you can do a lot more than spend it all in 30 seconds on a Super Bowl spot to the widest audience possible (and potentially not the one that you really need to drive your business). No, spectacular take-your-breath away 30 second ads. No memorable heart strings pulled. No buzz words introduced. Lots of branded reminders without inspiration or a reason to shop. Lots of reliance on celebrity appearances with a small dose of plot. Likely because trailers, teasers, surrounding ecosystems and experiences now hold brand ideas a bit better and provide infinitely more participation on someone’s terms. Dunkin’ might have been the best simply because it put a smile on my face, and us Boston people are proud of our own (all while achieving more brand awareness which I’m not sure how that helps???) Maybe I missed a spot or two, but felt like big letdown more than anything. Also least amount of ad chatter during games ever….

#SuperBowlLVIII was more than just a game; it was a spectacle of #sports, #music, and #advertising brilliance. Here are the highlights: 🏈 #Chiefs clinch a historic victory. 🏈 Usher's halftime performance creates waves. 🏈 Taylor Swift's appearance broadens the audience. 🏈 Brands like Dove and NYX capitalize on Swift's fanbase. 🏈 Temu and Verizon lead in ad engagement. Other brands that won included Doritos, FanDuel, Paramount , Bud Light, State Farm, and Mountain Dew 🏈 Beyoncé emerges as the most mentioned celebrity. By a HUGE margin. 🏈 The event redefined Super Bowl advertising trends. 🏈 Audience diversity reaches new highs. 🏈 Digital engagement sets new records. 🏈 Advertising strategies showcase innovative approaches. This Super Bowl was a game-changer for brands, celebrities, and fans alike, blending entertainment with marketing mastery. For an in-depth look, check out the full article in the comments. Big ups to Brandwatch for this golden nugget. #SuperBowl #Marketing #DigitalEngagement #BrandStrategy #SportsEntertainment

And... more on #brandedentertainment -- although tbh if it is indeed going to bring these glorious brands to life, it's going to have to do a whole lot better than "The New Look" -- I for one couldn't make it past the first episode