Full Circle Marketer | Big Thinker | Dot-Connector | Relationship Builder | MBA Candidate
BALLBOARDS: Super cool #sponsorship activation from Latin America’s largest #ecommerce retailer — Mercado Livre Brasil — during the last Cariocão (Brazil league finals). For decades, pitchside billboards have been a part of the football environment, but never before had one of them actively participated in a match. To demonstrate Mercado Livre’s quick delivery, they created billboards equipped with a cannon that automatically — and within seconds — delivered a ball to players for corner kicks. FANTASTIC integration into the playing environment that adds value to the game viewing and player experience without causing a big distraction. 👏🏻 👏🏻 👏🏻 #sportsbiz #sponsorshipactivation #marketing #branding #advertising #creativity #soccer #football #futbol #ooh
