Anticipate, Don't Just Accept! 🚀 Franziska Duerl, Head of Strategy at JvM HAMBURG, shares her insights in absatzwirtschaft on how brands can thrive in an increasingly chaotic environment. 🌐✨ Discover why embracing chaos alongside optimization is crucial, what we can learn from daring challenger #brands, and how to build the right culture in times of change. 🔍💡 Curious for more? Dive into the full German article 📖
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Throughout its history, the agency world has been a realm of unconventional thinking 💭 A place where passionate individuals gathered to reimagine the possibilities, as long as it was brilliantly conceived. 🤩 However, the world has changed, marked by fragmented task landscapes and even toxic pitch cultures. Inspired by the principles from 'Creativity, Inc.' and 'Radical Candor,' our Managing Director Strategy, Franziska Duerl, is on a quest to explore how we can preserve that #creative spirit within the #agency cosmos. 🚀 You can read the article here in the absatzwirtschaft👇
Die Welt der Agenturen war schon immer eine andere
absatzwirtschaft.de
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What a start! Fabulous panel in Munich, first stop of the Mirakl World Tour. Ralf Buehler, CEO at Conrad Electronic Linz GmbH JJ Van Oosten, Founder @ Digital Retail Transformation. Jason Visse-Demortier, Chief Supply Officer @ BestSecret Group My learnings: - One of the speakers is a heavy metal fan, another one sent a plant to Mars, and the third one has three kids who were born in three different countries in the last three years. I’ll let you guess who’s who! - Internal competition, cannibalisation are fears and misconceptions. (Ralf) - The fundamental question is about Growth. Running your business as usual, by opening stores, is very predictable, but it will bring 2,3, maybe 4% growth. The growth I am taking about is how to achieve 1B€ incremental revenue? Only with #marketplace you can achieve this. (JJ) - In our industry, supply creates demand. With #marketplace we bring much more supply with our brand partners (Jason) - #Retailmedia is a great opportunity for retailers and brands: you have much better results with a captive audience then in Google. (JJ)
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READY FOR SHIFT SEPTEMBER 2023 … The final preparations for the upcoming SHIFT DAYS on September 21 & 22, 2023, are in full swing, the microphones are powered up and ready for our interesting speakers, and our hartmann campus is all set up to seat the over 80 expected attendees. Our main theme will be China as a business hub. With Christian Humbert, General Manager THE RITZ-CARLTON SHANGHAI, Christian Stipp, Managing Partner AVANTGARDE CHINA LTD, and Damian Maib, founder of GENUINE, we’ll discuss the topics of consumer behavior & hospitality and marketing & sales on the Chinese market. Our Shanghai-based Executive Search expert and longstanding partner Emmanuel Hemmerle Henmerle will talk about the challenges and legal aspects facing top performers in that vast market and present the situation today in post-pandemic times. Florian Heinemann, founding partner of PROJECT A VENTURES, is likewise a big-business player. In conversation with Dr. Marc Schumacher, he will explain the business strategy driving his acclaimed venture capital company. In a masterclass with SALESFORCE, Martin Wider—VP Global Marketing & Global Head of Customer Experience—and Oliver Adekunle—Head of Marketing Technology at world market leader OTTOBOCK, whose products restore personal mobility—will explain their mold-breaking marketing philosophy. In a Future Talk, Jan Wilmking, co-founder of PROJECT EADEN, will recall what drove him to depart ZALANDO and become a food pioneer investing in plant based meat. Kim Karina Haußer Haußer, Senior Consultant TRENDBÜRO, will act as our guide to evolving consumer trends of that kind, while Henrik Ihlo, Director Enterprise Client Solutions LINKEDIN, and Niklas Fazler, Senior Content Solutions Consultant DACH & BENELUX LINKEDIN, will bring the ultimate power of network to our stage and present a masterclass in how to use it. “It’s (almost) all about network“ is also BREUNINGER CBO Carsten Hendrich philosophy. We’re excited to hear his Future Talk on fashion & luxury retailing with Dr. Marc Schumacher. Football will never go out of fashion, so we’ve invited FOOTBALLING LEGEND Oliver Bierhoff to join Tom Junkersdorf, CEO Off-script and creator of the TOMorrow Business & Style podcast, and take us behind the scenes of modern sports management. You’ll find a full list of topics and timetable details at https://lnkd.in/eBZ-6XbE And if you’d like to attend online, drop us a line at [email protected] Welcome to SHIFT! #shift #community #education #learning #networking #business
Shift September 2023 - Hartmann Consultants
https://www.hartmann-consultants.com/en/
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Supply Chain Ambassador | Top Voice | Speaker | Podcast Host | Supply Chain Analytics | Network Design | Retail Ecommerce | Industrial Engineer | MIT GCLOG 2020
"Seems like they have been 𝐥𝐢𝐯𝐢𝐧𝐠 𝐮𝐧𝐝𝐞𝐫 𝐚 𝐫𝐨𝐜𝐤 this whole time" Phrase to describe unawareness and ability to adapt to your surroundings 🛑 Many companies across industries have continued to be doing the same thing and expecting a different outcome despite the multiple signs of their industry and market trends The latest example is Victoria’s Secret & Co., who reported 1.88B USD loss in sales since 2018 and -6.5% in revenue last year📉 ➡ Mainly due to their inability to understand consumer preferences and adapt to trends like inclusivity, deconstruction of body stereotypes, comfort, athletic leisure, and gender neutrality 🕚 Arriving late to the party, Victoria Secret is now trying to fast forward their missed evolution and reinvent themselves to compete against first movers like Aerie by American Eagle and SKIMS by Kim Kardashian ❗ What went wrong? Victoria Secret thought that hanging on to the title of "dominant player in the longevity space" could be enough to survive forever What does these have to do with #supplychain? In supply chain we are the enablers of making things happen; turning any idea into reality What if the idea wont move the company forward? Maybe it won't move it at all.... 💡 Supply Chain has always separated itself from the #innovation process, but this desperately needs to change ➡ we need to start getting involved and aware of our surroundings to help stir the boat and aid our companies prevail in the industry Here's the link to a past post I did about #SKIMS's growth and future need of #supplychainprofessionals: https://lnkd.in/e5Uzsg5t
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And we're off...! EFFDay Sweden in Stockholm includes discussions on sustainability communication, creative culture, behaviour changes, effective marketing organization, the balance between long-term profitability vs growth, and the brand's impact on market capitalization and more! #effday #marketing
Pool kommunikationsbyrå ☆ Jakten på känslan | Founder, Experience Design coach, Author and Keynote speaker
🔎 Vad vill du veta om hållbarhetskommunikation, kreativ kultur, beteendeförändring, effektiv marknadsorganisation, balansen mellan långsiktig lönsamhet vs tillväxt, och varumärkes påverkan på börsvärdet? På EFFDay 1/9 kommer du att få massor av inspel på detta, och mycket annat, från en svårslagen lineup föreläsare. Jag håller just på att intervjua alla dem och förbereda frågor som vore värdefullt att få svar på. Vad skulle du vilja får svar på? Jag ser så mycket fram emot att moderera #EFFDay och skapa höstens mest inspirerande dag för marknadsförare, tillsammans med dessa experter och inspiratörer: Nina Ekelund, Kaj Török, Ida Lemoine, Stina Liljekvist, Ragnar Tingström, Ellinor Axell, Magnus Heljeberg, Karin Grohman, Emilia Sjögren Larsson, Kaj Johansson, Björn Ivarsson, Malin Sjöman, Lena. Rodin, Anna-Cecilia Jonsson, Håkan Gustafsson, Erika Fondin, Ulrika Burling, Paul Morel, Gina Azaric, Ieva Englund, Carl Wåreus, Emma Anderberg, Niklas Bondesson, Katarina Lundell, Åsa Sohl, Fredrik Espmark, Aditya Kishore, Tobias Clewemar, Cecilia Taipale, Fredrik Kullberg, Svea Sigmond, Anna Åkerlund, Josefin Lundmark
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Two sector-/market-wide takeaways from the earnings of Intel Corporation and LVMH and subsequent price action: First, what is conventional wisdom for each of tech and luxury is not true for all individual names, including some of the big ones; and Second, this is part of a broader market theme for this year -- that is, greater dispersion. #markets #investing #investors #tech #luxury
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🔝Next level of purpose evolution! ❗The purpose discussion has entered a new phase. While most companies have developed a purpose concept, new challenges arise. In some cases there is unclarity where and how the purpose should be communicated, others struggle finding a way to powerfully activate and implement the purpose. The two attached articles address these topics (German-only). My partner colleague Simon Aschermann takes up the recent discussion following the Unilever's CEO remark that purpose can be an "unwelcome distraction". Is this heralding the end of corporate purpose? Surely it requires a broder understanding of purpose than just being a marketing slogan. 💡His recommendations: 1.) Aim for "deep purpose", a purpose that gives orientation and is at the same time deeply anchored in the organization's operating system 2.) Beware of "purpose washing", better do without a purpose instead of using it only for marketing 3.) Understand purpose as key performance driver and not as an 'either-or' 4.) Think purpose in connection to stategy and culture My latest contribution deals with the steps to implement a purpose-driven culture and to create synergies with further organizational actions fields like leadership development & employer branding. 💡My takeaways: 1.) Leveraging purpose as an anchor of meaning in transformation processes 2.) Integrate purpose firmly into the business model 3.) Living purpose every day in top management 4.) Creating a strong, purpose-driven corporate culture 5.) Using purpose as a differentiator in employer branding Read the full articles here: https://lnkd.in/ejg4gHed https://lnkd.in/e-nHtvqK #Purpose #PurposeActivation #DeepPurpose #ConfidentOrganizations https://lnkd.in/egi5PH_y
Unilever-CEO: Purpose kann Ablenkung sein
pr-journal.de
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Connecting Businesses with freelance creative resources ⁄ Chief Businesswoman at CreativesAtWork Pte Ltd
This year, although it will be the year of "Action and Co-creation" for us at CreativesAtWork, it will also be a year where I'm making a conscious effort for personal growth. One resolution: Read More, Learn More. Recently delved into a fascinating TIME's article on Tadashi Yanai, "The Rebel" behind UNIQLO. 🚀 Here's what struck a chord for me: 1. Continuous Adaptation: Tadashi Yanai's journey shows me the importance of continuous adaptation. Like him, we must reassess our approaches, shedding outdated methods to stay relevant in a fast-evolving world. 2. Embracing Change and Risk: Yanai's willingness to take risks and embrace change is a lesson in itself. To achieve our goals, we should learn to step out of our comfort zones, recognizing that transformation often comes with risk. But the question is how much risk is truly enough? Calculated risks – are they stepping stones or holding us back? 3. Global Perspective: Yanai's global vision resonates – growth often involves expanding our horizons. Whether in career or life, embracing diverse perspectives can lead to profound personal development. What is your #learningpoints from Tadashi Yanai? Would love to hear from you. Fun fact: Uniqlo is one of my favourite go to brands of all times.
The Founder of Uniqlo Has a Wake-Up Call for Japan
time.com
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H.H. | Youngest CEO, Board Member, Politician | Ex-LVMH, Tesla, CMI | Anhalt, Württemberg, Oldenburg...
Life goes on. LVMH’s “borrowing” of my projects was just an unpleasant incident that did not prevent me from moving on, developing other projects, and finding new partners. Unfortunately for Bernard, but fortunately for me, he lost the most interesting and rentable projects, which I never sent to him and will develop with my new, loyal and honest, partners. I'm not going to waste time on the past. This is low and petty. (For those who don’t know the situation - https://lnkd.in/gQxCUwww ) Bernard Arnault. Those strategic plans are not just outdated, but already well-known to everyone. I tried to warn you. Your losses of 17 billion in 2 days have been supplemented by another 16 billion in 2 days again. You fell from the 1st place on the Forbes/Bloomberg lists, which means your losses did not consist of just money, but were (and will become) more significant than those described by me. For my part, even over a much longer period, I lost an estimated billion. Why do we need this? Why waiting for the Armistice Day on November 11th, to conclude our armistice with you? No conflict has winners and cannot be resolved by force. Only by negotiations. (By the way, Elon Musk, you wiggled out of the situation pretty well, bravo! However, it is very sad that, having received parts of my portfolio with projects for the development of your companies, you didn’t transmit to LVMH the ones that I asked you to transmit to Bernard as his colleague, partner, and close friend) -- P.S. My dear partners from the political sphere, don’t worry. Business career does not prevent me from remembering you. My recent speech included, among other themes, the topic of politics, Olympic Games, etc. For now, below is the first photo. (Please don't judge too harshly. This was my first time performing in English) -- Antoine Arnault, Alexandre Arnault, Frédéric Arnault, Jean Arnault, Philippe Schaus, Jean Jacques Guiony, nicolas bazire, Chris de Lapuente, Jean Baptiste Voisin, Sophie Chassat, Stéphane Rinderknech Nota : Please, ask Jérôme to finally shut up…
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Riding on waves of inspiration after #Handelskongress - the largest and most important retail congress in Germany! I am certain: Every single one at Handelskongress had to go through a massive, fundamental transformation during the past few years. And I believe that we can only be sustainable, we can only be resilient, and we can only have longevity, if we put transformation at the heart of our business. Thus, in my keynote I shared insights in the transformation process at C&A and how we create sustainable growth. One aspect I want to highlight here: As retailers, we are having an impact on people. We directly affect the vibrancy and vitality of city centers. We have to remind everyone of the beauty of city life around us and its effect on communities. Thus, an important pillar of our #OneCandA strategy is the strategic investment in stores – in new and renewed central retail locations. In the end of the day, retail is a people’s business. At Handelskongress, people from our industry collaboratively discussed about current challenges and future solutions: fellow CEOs from German and international companies like Dr. Alexander v. Preen; renowned retail experts; chairpersons from retail associations like Stefan Genth and Marco Atzberger and consumer representations; and politicians, including the German Chancellor Olaf Scholz, Robert Habeck and leaders from German parties. Let's keep the conversation open and collaborate on all occasions we can to keep moving and improving together! #HKD2023 #Retail Handelsverband Deutschland e.V. (HDE) EHI Retail Institute
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