Jung von Matt’s Post

🌟 Diving into the Power of Fandoms 🌟 In 2024, fandoms like Swifties, the BTS Army, and Disney Adults are shaping our cultural landscape like never before. They transcend traditional demographics, fostering fierce loyalty and identity. Toan Nguyen, Managing Director at Jung von Matt NERD, explores how these communities are redefining marketing strategies in his latest article for LBBonline - Little Black Book Online, here the key facts: 📢 Fandoms like Swifties and the BTS Army wield immense cultural influence, transcending traditional demographics. 📢 Brands aspiring to become "Love Brands" must authentically engage with these communities' passions and identities. 📢 Neglecting subcultures such as gaming and anime risks missing out on significant market opportunities. 📢 Effective brand engagement with fandoms fosters deep loyalty and lasting connections in today's fragmented digital landscape. Discover more about how brands can leverage fandoms for meaningful engagement and cultural impact in Toan's full article. 📖💬

Remember that one time when a stable AI startup hyped the release of their new diffusion model and then it didn't hold up to expectations and had a bad license structure? 🤔 (ehem, girls lying on grass) Turns out, one can do better. 💎 JvM STABLES PRESENTS: LESSON LAIRNED! Enter Black Forest Labs, a new AI startup founded by researchers and engineers who are behind the original stable diffusion model. A good week ago, they released their new model straight out of stealth mode: Flux.1 is the largest diffusion model publicly accessible to date and comes in three sizes with different licenses: Flux.1 pro is the best version and can only be accessed via paid API. 🔐 Flux.1 dev is distilled from Flux.1 pro and open source (the weights) with a non-commercial license. 📝 Flux.1 schnell is tuned for fast/schnell inference and comes with the Apache 2 License. Since its release it has already attracted quite some attention, the first ControlNets and LoRA have already been trained successfully. In their benchmarks, Black Forest Labs finds that Flux might indeed be the "Midjourney Killer" 🔪 that the open-source community was waiting for. But numbers can lie, so see for yourself. 🕵️♀️ Check out our slide show and drop your opinion in the comments! 📸 👁️ #genAI #JvM #lessonlairned #liveportrait #AI Jung von Matt CREATORS

It's true – marketers can really learn something from Taylor Swift's glowing wristbands! ✨ Why this gadget is a perfect example of fandom marketing and what it has to do with K-pop is explained by Dorjee Lhamo Gerhard, Concept Copy from Jung von Matt NERD in today's HORIZONT article. Check it out, it's a fun read!

Fresh Faces, Big Ideas! We’re excited to introduce our newest apprentices: Vincent, Sylvie and Luca are pursuing an apprenticeship in Marketing Communication with a focus on Client Services, while Ömer is undertaking an apprenticeship as an IT Specialist with a focus on System Integration. These talented individuals are ready to help shape the future of advertising with us at JvM. 🎨💡 We’re looking forward to the creative journey ahead! If you’re also interested in an apprenticeship, applications open in September. Visit our website for more details. #apprenticeship #jvm

SHEER DRIVING PLEASURE goes EPIC: BMW & JvM Hamburg conquer a new territory of excellence for the brand’s high-end vehicles. Iceland’s breathtaking panorama was the canvas for an equally breathtaking car – dedicated to everyone who pursues their path with the same relentless passion as we do. 🌟 While we eagerly await its US debut on TV, you can already self-direct yourself over to YouTube to experience some epic driving pleasure. 🎥 #JvM #BMW #BMWGroup

JUNG VON MATT HANGANG and Jung von Matt SPREE took the spiciest ferry ride ever to celebrate Buldak's epic return to Denmark. 🇩🇰 Two months ago, some Buldak Ramen noodles were banned for being ‘too spicy to handle’. This is the first time Buldak products, which are exported to about 80 countries, have been recalled for being too spicy. But now, Buldak is back on Danish shelves and hotter than ever! As a thank you, Buldak invited Danes on the spiciest ferry ride through Copenhagen to enjoy their favorite Buldak with all kinds of toppings and spicy sauces, to party and celebrate with Hochi, experience spicy drinks, and listen and dance to some of the spiciest music. All in the spirit of "Freedom for the spicy" 🌶️ A big thanks to the whole team! Anja Bierau, Domenique Liebernickel, Elisabeth alias Lana Kari, Mara Neuerburg, Elena Zahlecker, Hyitai (희태) Kim, Joanna Hajduk, Lisa Yvo Heimgartner, Lucie Herrmann, Maik Knackstedt, Philipp J., Sulkie Lee, Sandra Klook, Sascha Wieland, Titus Scholl, Valentin Gronau, Franziska Spiess, Sven Rebholz, Jan Harbeck Strictly Production

Kevin Alone at the Office: Still as clever as a kid, Kevin gets left behind during the holidays again, but now he's using his imagination and technical skills to seal the deal. JvM STABLES PRESENTS: LESSON LAIRNED! This time, he's got "Live-Portrait," an open-source AI tool for easy lip-sync and facial expressions, also available for ComfyUI, a graphical AI tool. So, to everyone holding down the fort without your colleagues, stay strong! And to those on vacation, enjoy your time off and bring back some goodies for the office warriors. Have a fantastic summer, everyone! Check out the video and drop your opinion in the comments! 🎥👁️ #genAI #JvM #lessonlairned #liveportrait #ai Jung von Matt CREATORS

Young Poets and JvM HAMBURG - What a finish! 🍷✨ Have a taste of their very first work for their new client young poets - the good wine co. They recommend you enjoy it with this very special wine by young winemakers that comes with a supreme label, fruitful texture, but not too much blah blah. 😉 So, keep your eyes open in Hamburg, Berlin, Köln, Düsseldorf, or Stuttgart and be ready to raise your glasses! Cheers! 🥂