Jung von Matt NECKAR’s Post

🌟 5 Cannes Lions Trends in Innovation 🌟 Top Cannes Lions jurors weigh-in about their takeaways from this year’s judging experience. -- Awarding the Future: The Innovation category at Cannes Lions is all about recognizing groundbreaking work that looks forward. From cutting-edge tech to analog projects, this year’s winners show a diverse range of possibilities and hint at what’s next in our industry. Data Understanding: We’ve moved past just collecting data. Thanks to advances in AI and machine learning, we now create deeper connections and understandings from the vast amounts of data available. This enables us to better comprehend consumers, products, our environment, and even ourselves. Bridging Ideas and Reality: Today’s technology is increasingly capable of turning ambitious ideas into reality. Innovations like Google’s Contrails and EarSwitch’s Airquity demonstrate how we’re able to materialize creative solutions faster and more efficiently than ever before. Embracing Flaws: Modern brands are moving away from the pristine, controlled images of the past. They’re becoming more relatable and authentic by engaging with their audiences on social media, embracing feedback, and showing their human side. Examples include Coors Light’s “Coors Lights Out” and Heineken’s “Whateverken.” Simplicity in Innovation: In a world where complex tech solutions often dominate, simple and analog innovations can make a significant impact. Projects like AXA’s “Three Words” and Johnson & Johnson’s “Illustrate Change” stand out for their straightforward yet powerful ideas. The Cannes Lions Innovation category continues to inspire by pushing the boundaries of what’s possible. #CannesLions #Innovation #AI #Marketing #Trends #Creativity #Future

"The topics that keep cropping up are around data and the requirement of data to fuel targeting in pretty much every channel now. And a lot of the conversation is around using better and more robust data to drive performance." Cannes veteran Rishi Chande, Captify®'s SVP of Global Strategy and Business Development, shares insights from his 10th Cannes Lions, including the key topics and trends that were top of mind for clients this year. Tune in below to hear more of Rishi's insights👇 #shifthappens #canneslions #cannes #captifyatcannes #industryinsights

🤳🏾 #InfluencerMarketing ins & outs with our Sanchit Sareen in this Performance Marketing World masterclass: https://lnkd.in/d6Q8cH6v Swipe for a quick lesson breakdown 💥 #MasterPartnerships

Many people call Toni Kroos "Sideways Pass Toni" ⚽ This example of a common misconception shows how often decisions for example in football aren’t data-driven, and how this can lead to widespread false opinions. Jens Hegeler, Stefan Reinartz, and Lukas Keppler founded Impect. During the 2016 European Championship the company brought the concept of "Packing" to prominence. Today, the analyzed data from Impect is used by many sports clubs and associations to make data-driven decisions. And, not only from #Packing, which aims to make every player action qualitatively measurable, it became evident and data-proven that Toni Kroos is world-class in passing 🎯 Moreover, data specialists have identified probability ranges of 70 to 85% 📈 for a team to win a game if they disrupt more opponents by ball recovery or surpass more opponents through passes. The focus is now on global scouting using data to find the best and most suitable players 🌍💡 Data-driven decision-making 📊 apparently is not only omnipresent in my professional life but is also increasingly used in sports. Besides, and not just after the first European Championship match and recent successes, Toni Kroos, for me, is one of the best midfielders of all time 🌟  To substantiate this with data: Packing is the most prominent metric determined by Impect. It reflects the number of opponents taken out of play. No one in Europe’s top leagues surpassed more opponents than Kroos, averaging 99 opponents per game last season 🦾🚀 It is important to emphasize that data provides the possibility for an absolute foundation upon which human decisions may be made to ultimately generate #value, both in sports and in the professional context  🤝 🤖 Since Julian Nagelsmann became the national coach, the DFB also relies on Impect. I am keeping my fingers crossed 🤞 that the right data-driven decisions will be made for tomorrow’s game and that we secure the second victory of the tournament 🏆 #DataDriven #AI #Value

Elevate your marketing game with full funnel metrics! Discover the secret to measuring ROI across consumer touchpoints in our ever-changing digital landscape. Join Nielsen and Lyft for an insightful session at Cannes Lions, where we’ll explore how to drive tangible results and empower your decision-making. 🌟 Don’t miss out—request your invite today! https://bit.ly/3RdkN3p #MarketingROI #FullFunnelMetrics #CannesLions #CannesLions2024

We are thrilled to announce the recent appointments to the EMMC’s Board of Directors: Rebecca Abram, CSEP, Rob Curtis, Joe Federbush, Mark Granovsky, Jordan Kaye, Kim Lawton, Zoe Moore, and Doug Richter. Our new Board members will join returning members Dax Callner, John Capano, Matt Sincaglia, Gordon Stake, and Katie Streten in our mission to drive effective measurement across our industry.   To support our efforts, our team will be speaking at the Experiential Marketing Summit on Real-Time Analytics for Events and Experiences as well as Measuring DEI in Events and Experiences. If you plan to be at #EMSlive, please consider checking out these sessions on April 24.    We’re excited for our year ahead and look forward to our new Board taking strides to standardize core experiential marketing metrics and measurement methodologies, aggregate and share anonymous benchmarks, and promote the effective measurement of all experiential marketing programs, globally. After all, marketers who consistently measure are more successful than those who don’t. #experientialmarketing #eventmarketing #measurement #data #analytics

Grow your business with the power of Performance Marketing !!! #SocialMediaSavvy #DigitalDominance #InfluenceMatters #ConnectAndConquer #MarketingMomentum #markminglegroup #MMGroup #markmingle #performancemarketing #socialmediamarketing

🌟🔝 Reflecting on an unforgettable afternoon at the 𝐒𝐩𝐨𝐫𝐭𝐬𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐒𝐮𝐦𝐦𝐢𝐭 𝐍𝐞𝐰 𝐘𝐨𝐫𝐤 presented by Sportec Solutions AG! 🌐⚽ The event surpassed all expectations, thanks to the exceptional lineup of high-profile guests, industry experts, and the fantastic audience that made it truly special. 🎇   🔊 A big thank you to our esteemed speakers—Hendrik Weber, Christopher Schlosser, Carolyn Tisch Blodgett, Brett M. Johnson, Scott Krase, Julie Neenan Souza, and Christian Holzer—for delivering thought-provoking insights into the master trend of sports data analytics. Your expertise significantly enriched the summit experience.   📊 The deep dive into the transformative power of data analytics in the sports landscape was truly eye-opening. We gained valuable perspectives on how analytics is reshaping the future of sports.   ⚽ Exploring the Major League Soccer provided fascinating glimpses into the dynamic world of the US Soccer league, shedding light on technological advancements and delving into the Investors' Perspective to uncover financial dynamics driving innovation and success in the sports industry.   🙏 Special thanks to our Presenting Partner Sportec Solutions AG (STS), and kudos to our host, Carlo De Marchis, for leading us through insightful sessions.   🔥 The momentum heats up as we eagerly anticipate SportsInnovation in Dusseldorf on 20 & 21 March 2024! Save the date for more groundbreaking insights and innovations in sports! 🌐🚀 #SportsInnovation #DataAnalytics #MLSInsights #FutureOfSports #SI2024   What were your key takeaways from the summit? Let's keep the conversation going! 🤔💬

Unveiling the secrets you don't know about performance marketing! 🕵️♂️ Dive into the hidden strategies that can transform your business landscape. Ready to unlock new possibilities? Let's explore the world of performance marketing together! #chanmax #performancemarketing

Join Nielsen and Lyft for an insightful session at Cannes Lions, where we’ll explore how to drive tangible results and empower your decision-making. 🌟 For those of you attending - don’t miss out - request your invite today! Elevate your marketing game with full funnel metrics! Discover the secret to measuring ROI across consumer touchpoints in our ever-changing digital landscape. https://bit.ly/3RdkN3p #MarketingROI #FullFunnelMetrics #CannesLions