Joviality ’s Post

How amazing is this!? No, not the drawing of unicorns my niece gave me… but the braille on the packaging of my newest perfume. Accessibility is so important! Over the years, I’ve been very interested in advances made towards inclusivity and accessibility. In my research, it is apparent that beauty brands are leading the charge for generally available consumer products. Way to go! #accessibility #inclusionmatters #beautybrands

Power of Intimacy Couple Branding: Today, I was at Starbucks and to my shock I found a couple intimating a bit and people sitting there were taking a glimpse of them every now and then. I thought, If that sofa had A BranD NaMe, it might have received Recognition. What do you THinK? #brandawareness #brandrecognition #brandbuilding #couplebranding

Happy International Women’s Day, celebrating with gratitude today for the incredible women in my life, in particular those at work who inspire, motivate, and make me strive for greater connection every day. Last week, I had the pleasure of representing my MECCA Brands store along with my co-worker Charlotte at a training session led by Randi Christiansen and brand representative Will from Nécessaire, Inc.   After delving into the behind-the-scenes magic that goes on at the brand, the event emphasised the importance of bringing a spa-like experience into our daily lives – a valuable reminder to take a moment for ourselves and appreciate the little moments (or gimmers) that enrich our lives. Both Nécessaire, Inc. and MECCA Brands have seamlessly integrated this timeless concept into their business models, and I believe contributing to their well-deserved success.   Will guided us through several breathing exercises, encouraging customers to take three breaths before using the eucalyptus body wash, fostering a deeper connection to the spa-like experience. Grateful for this enriching opportunity and the meaningful conversations it sparked, I resonated with the shared values of sustainability, brand/ customer honesty, and passion for quality.     Already witnessing a positive response from customers in-store reinforces the belief that products crafted with the right intentions – passion, science, and authenticity – speak for themselves.   How do you take a moment for yourself? Let’s collectively pause to appreciate life and savour the essence of the little things, like the invigorating scent of a eucalyptus body wash!     #InternationalWomensDay #Sustainability #Mindfulness

🥂 to: Ulta Beauty As an an ex-beauty industry marketer and eternal beauty industry lover, I find this deeply empathetic, insight-driven project to serve as a truly meaningful wrap around to the digital shopping experience. I have a daughter who’s quickly approaching her teenage years and this is exactly the kind of message she needs to grow up understanding and practicing each day. I also love that they made their research findings public - demonstrating exactly how important #transparency is today. #digitalmarketing #creativity #future

The internet is divided over Olivia Rodrigo's birthday merchandise. The singer turned 21 and celebrated the milestone by releasing a shot glass emblazoned with the words "Spicy Pisces”. As a result, social media users were quick to accuse the pop star of "promoting drinking" to her mostly underaged fans. From a brand growth perspective, however, this is a strategic brand evolution move: ♓️ She’s openly acknowledging and leaning into the next phase of her life  ♓️ She avoids getting stuck at something that feels childish as she grows as an artist and as a brand ♓️ She keeps her brand fluid without straying away from the core of her brand identity (similar to how Taylor Swift reinvents herself with each new “era”) Could this be said for florence by mills, Millie Bobby Brown’s brand? Florence by Mills is very much catered towards a teenaged audience, and while the brand did launch when Millie Bobby Brown was 15 years old, it's hard to establish brand consistency and you risk getting stuck at something that feels childish as you grow. What do you think of Olivia Rodrigo’s shot glass release? Leave your thoughts in the comments below. #oliviarodrigo #celebritybrands #brandgrowth

🏖️Summer has officially begun! Get your brand into the seasonal spirit while ensuring its identity remains strong. Instead of diluting your essence with generic freshness, align your messaging with your brand's core values and seamlessly blend it with the summer vibe. ☀️We share with you some ideas beyond colors and seasonal elements that you can adapt to fit your brand's personality during the summer! Are you ready now to make this a season to remember?  #neosol #summer #marketingcampaings #Integratedmarketing #cpgproducts #marketingtips #hispanicmarket

Here is the strategic reinvention I propose for The Estée Lauder Companies Inc.: First, Ted Levitt said people want to buy perfect holes, not drills. It’s solutions, not products, that matter. Beauty is skin deep. Wellness, Health and Longevity penetrate far beyond the pores. It's 2023. So what exactly should The Estée Lauder Companies Inc. do? 1-Keep innovating in mass and prestige beauty products; but invest in effective, innovative, relevant science and technology; not just silly brand stories and ingredients. Beauty from the inside out. Consider ingestibles vs topicals.  2-Invest in mass and luxury member subscription SERVICES. Similar to how Petco has successfully invested in veterinary services and pet grooming, etc, Estee should roll up facials and other services companies. And create a national chain of dermatology companies for relevant customer segments in select areas. Those industries need enhancements in services/lack extraordinary customer experiences. Estee can add value by bringing in experts to make those investments pay off big in high margins, data, deep relationships and high customer lifetime value. 3-Hire, retain and educate emotionally intelligent brand ambassadors and elevate their performance. Whether Estee realizes it or not, in the Age of AI, everyone is in the Extraordinary Customer Experience/High Performance Relationship Building business. Luxury Institute increased a luxury beauty brand's counter sales 15-30 percent almost instantly with our emotional intelligence-proven Luxcelerate system. We have the research, experts and education that you need to get back on track and drive the stock price. We have the case studies and testimonials to prove it. Most importantly, we have the TRUST of UHNW and HNW SuperClients, Top-Tier brand leaders and front line associates, to EXECUTE.#esteelauder #luxury #beauty #skincare #facials #makeupartistry #luxury #luxurybrands #luxuryfashion #lvmh #luxurygoods #luxurybusiness #luxurymarketing #luxuryexperience #luxurylifestyle #hnw #uhnw

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🏖️Summer has officially begun! Get your brand into the seasonal spirit while ensuring its identity remains strong. Instead of diluting your essence with generic freshness, align your messaging with your brand's core values and seamlessly blend it with the summer vibe. ☀️We share with you some ideas beyond colors and seasonal elements that you can adapt to fit your brand's personality during the summer! Are you ready now to make this a season to remember?  #neosol #summer #marketingcampaings #Integratedmarketing #cpgproducts #marketingtips #hispanicmarket