Johnson Health Center’s Post

It takes a combined mastery of both marketing and communications to address and overcome the unique challenges of healthcare PR. In a Q&A with Talking Biz News, Blissian Janice Miller discusses how she navigates those challenges, her tips for breaking through the noise to get effective coverage, and her golden rule of PR. Read the article here: https://bit.ly/3RlDBhy #TheBlissGrp #healthcarePR

Seeking a #PRfirm #LasVegas? Determining which agency aligns with your brand’s vision and objectives is crucial. In Las Vegas, a city where image is everything, PR firms offer diverse services from strategic communications to crisis management. This article explores the top local PR firms, detailing their specializations and the real-world results they deliver, to help you make an informed decision without the fluff.

Industry CTA: Raising the Bar for PR! 📈🎯 Katie Clift's article this week in Mediaweek Australia resonates deeply with the need for a PR standards makeover in Australia. Our approach to PR must evolve to be more defined, measurable, and impactful. The industry's future depends on research, bold leadership, forward-thinking, supporting media, and collaborative efforts to establish clear benchmarks for success that increase brand visibility beyond a quick glance. Let's embrace this challenge and transform the way PR is perceived and practiced. It's time to set the bar higher, challenge the status quo, and showcase the true power of strategic communication. So, in the words of Jerry Maguire: "Who's coming with me, man?" #PR #MediaRelations #IndustryStandards #Australia #Innovation #RaiseTheBar

"Thinking outside the box and using a bit of elbow grease shouldn’t come as á la carte PR services." — Michael Mejer, Founder, Green Lane Communication In his recent article for Fat Nugs Magazine, Michael details the seismic shift in how PR professionals engage with their clients and partners. 🚫 Let's just say it's time brands stop paying ridiculous hourly rates for busy work and accepting zero updates each month. Dive into the four tactics PR practitioners need to weave into an overarching marketing strategy to help their clients amplify brand awareness, build trust, and establish credibility—without taking advantage of them. 👇 https://lnkd.in/ePepWb7x #publicrelations #pr #mediarelations #thoughtleadership #earnedmedia #cannabisindustry #cannabispr

We’re ending the week with some great news! 🎉 We’re excited to announce that we’ve been recognised as one of the top PR agencies in the UK by Medium, who praised our ability to “cut through the clutter and make a lasting impression” 🌟 Check out our latest blog post for all the details! 👉 #digitalpr #pragency #digitalmarketing 

Going above and beyond for our clients isn't just a nice-to-have. It’s the difference between retaining clients and having them look for another agency or trying to do it all themselves.  As a PR firm, our role extends far beyond just generating headlines. We’re about cultivating strong, trust-based relationships with our clients. Open, transparent communication is the lifeblood of my organization.  Regular check-ins, understanding their evolving needs, and providing timely feedback make all the difference.  The other side of the coin is ensuring that the media accurately represents our clients.  We work tirelessly to maintain effective media relations, crafting compelling narratives highlighting our clients' strengths and achievements. We create a balanced and successful PR strategy that consistently delivers exceptional results by prioritizing client and media communication. 

Navigating PR Realities: The Crucial Role of CMOs For CEOs to appreciate the value of PR, CMOs must articulate and defend the unique contributions of PR to the broader business strategy. This involves setting realistic expectations about deliverables and timelines and explaining how PR complements other functions like sales and marketing. A well-executed PR strategy enhances brand credibility and trust, which in turn supports long-term sales and marketing efforts. Link: https://lnkd.in/gfj2Hj35 #bzbeeians #communication #publicrelations #IntegratedStrategicCommunication #PRAgency #bzBeeConsult

The Top 11 Trends in PR (And What To Forget in 2023) #prtips

I owned one of Chicago’s most respected, successful and likely most profitable hospitality pr & marketing agencies representing over 350 clients for 13 years, 2011-2024. I can tell you PR firm have zero power and zero influence. The word “POWER” is just silly when talking about marketing. Agencies actually can and do make substantially more money than their clients and have much better profit margins than the average hospitality client significantly. The owners of the agency make most of the money not the employees. Let’s just say it’s like a law firm, 30-50% of billables can be owners income or margin. There is a lot of money in pr and marketing if you are the principal. What power do think a publicist has? Zero. It’s not about “POWER” like all success it is about the execution. This feature is like the articles celebrating restaurant “empires” that have 25 restaurants is a false narrative. Sorry friends, Rome was an empire, not your small business and none of these agencies have power. It’s all marketing and the clients buy it. Agencies have banner clients who pay a lot less than the others clients. The banner clients drive the marketing for the firm. The truth is that 40% of retainer is actually profit if you know how run the business, the other 60% of the retainer goes to training the junior level staff working on your account. The banner clients have the “ POWER “ not the firms. This all propaganda at best. If you know, you know. If you don’t know, your likely over paying your agency by 60%. This why we changed our model. This is also why all our clients paid the same rate almost since day one no matter the brand. It’s better to pay a C-Suite level publicist who takes 100% of the retainer and is solely dedicated to your efforts. The pr marketing agency model like so many other industries is now broken and due for a massive disruption. The truth is when you have an A banner client with a serious brand and is on trend, the agency representing that brand is spending the majority of time fielding media inquiries and responding. They aren’t proactively pitching usually. #goodluck #power #fakenews #mediarelations #pr #chicago #miami #newyork #publicrelations #marketing