John Foraker’s Post

❗ Food and drink innovation falls by almost half ❗ When comparing different #CPG industries, #innovation has declined the most in food and drink, which launched just 26% of new products between January and May 2024 compared to 50% in 2007. Food and drink companies have preferred to launch new varieties/range extensions or new #packaging, as a way to offer new, but familiar, choices to #consumers. According to Mintel’s Director of Food and Drink Jonny Forsyth, ‘most of the innovation over the past two decades has come from the #eCommerce channel. However, #food and #drink manufacturers have to cope with complex supply chains, low margins and the need for temperature control when delivering fresh food and drink. The barriers to entry are therefore much greater than if you are starting a business in categories like #beauty and #personalcare, #household goods or #vitamins and #supplements.’

Do Target's family-friendly snacks mark a shift in the industry? 🤔 As consumers grow more concerned about prices, store brands are getting more creative with their offerings. They aren't just producing knockoffs anymore. They're competing with top brands for consumers. Watch the rest of this presentation from Alpha-Diver's President Hunter Thurman. 🔗https://hubs.la/Q02xrnf30 #marketresearch #snackindustry #storebrands #consumerinsights

Food & Beverage Innovators, the wave is coming! This year, only 26% of food and beverage launches have been truly new products—according to Mintel, innovation in our industry has declined more than any other CPG sector. But that just means there’s a huge opportunity ahead. At Blendtek, we’re ready to help you get ahead of the coming wave of competition. Whether it’s creating brand-new offerings, reformulating to lower cost, or evolving consumer trends, our team is here to drive the innovation that sets your brand apart. Let’s turn the tide together. Give us a call to start innovating the future of food and beverage. Explore Mintel's insights here - https://shorturl.at/RCCbw #FoodInnovation #CPG #FoodAndBeverage #ConsumerTrends 

As our drinks branding expert, David Beattie (right), writes: “When it comes to identifying which ‘trends’ will have legs – there’s a big difference between a short-term gimmick and a movement that reflects shifting consumer behavior.” To plan for the evolving landscape of 2025, ambitious drinks brands and venues need to sift out the gimmicks, zone in on data-backed patterns, and tie their learnings together with a strong sense of brand. Looking to the future, our team recently sat down for a drinks workshop at the studio. We reviewed what’s going on in the industry, learnings from past and current clients within the sector, we shared research and data, and finally, explored what this could mean for the future of the drinks industry. Click here for five trends – or themes – identified that are predicted to shape the competitive market of 2025: https://bit.ly/3RHb1qA #Drinks #DrinksMenu #DrinksBranding #DrinksTrends #TrendsReport

Drinks Industry top trend in 2024? Regardless of the category, the niche, the occasion... It's very simple. It's Consistency. Show up Every Single Day. You will see the result on day 365. Brands are built bottom-up

🍿 Ready for a taste of what's driving the snack market? The Snack50 report crunches the numbers on the top 50 snack brands, offering insights across various categories. Discover why consumers are munching what they are and get a sneak peek at what’s on the horizon. Equip your team with the strategies to stay ahead. 📊 https://hubs.la/Q02BXq_Z0 #SnackTrends #MarketInsights #StrategyDevelopment #Snack50

LFC got featured in The Economic Times Prime as a new-age disruptive player! 🥳 The ET Prime article talks abut how there is a case for disruption by new-age players, like us, through online channels. Through online channels, like website design & social media, brands can: ✍🏽 Educate customers about products 📣 Market themselves 👥 Override the need for large advertising budgets to reach masses By capturing attention this way, new-age beverage companies can disrupt existing traditional FMCG players. This article affirms our brand's belief of being design-forward in our approach towards both marketing & crafting the best human-centric beverages. 🔗 Link to the article, which captures interesting consumer trends & insights: https://lnkd.in/ejXyeqgj

🚀 Exciting insights from The Power of Private Brands 2024 report! Consumers are increasingly turning to private brands, not just for the great prices, but also for the high quality and delicious taste. With significant increases in recent years, shoppers are set to grow their private brand purchases even more! Dive into the report to discover the positive consumer perspectives and find out how brands can enhance their offerings even further. 📈🛒 Download the report today 👉 https://brnw.ch/21wLcv2 #PrivateBrands #ConsumerInsights #MarketTrends #QualityAndValue

Discover the latest consumer insights shaping retail! Despite escalating prices, shoppers remain steadfast in prioritizing high protein, natural ingredients, and zero added sugars. However, there's a shift in willingness to compromise on premium attributes like organic, vegan, and sustainably sourced items. Stay informed with ""Caution! Retail Curves Ahead"" for a deeper dive into evolving shopping behaviors. Read now to stay ahead of the curve: https://buff.ly/3PvkccH #RetailTrends #ConsumerInsights #WSLInsights #CautionRetailCurvesAhead

It's that time of the year...From the first scoop to the last bite, we help your brand create unforgettable ice cream experiences. We offer a range of services designed to provide valuable in store, product and consumer insights - some of our services- Freezer and product quality audits, instore environmental checks, competitor monitoring #IceCreamIndustry #ConsumerResearch #MarketInsights #ProductDevelopment #EolasInternational