John Burns Research and Consulting’s Post

Is your proposition flexible enough to evolve faster than the market and rapidly shifting consumer behaviour? If you build physical spaces this is a question you should ask yourself often! This article by outlines how luxury gyms are struggling as consumers no longer want to pay for facilities they don't use - pool, spa, classes etc. Yes, they want a luxury gym experience but why pay for a pool when you don't swim? 🤷🏼 But here's the rub, it aint cheap building a pool inside a health club and hard to pivot if people no longer want to use it. Luxury gyms aren't just going to have to better understand what their customer actually wants, they're also going to have to build spaces that have the ability to evolve with them. That'll mean making smarter bets and avoiding ones that you can't go back on. Expect to see far fewer pools in the luxury gym of the future! You won't find one at UNTIL just the very very best equipment and professionals. #gym #wellness #luxurygyms https://lnkd.in/eQrzMkHe

"appetite for boutique experiences is higher than ever among consumers, sparking a surge of new partnerships between boutiques and big box operators." "By offering a world-class boutique experience alongside established benefits like pools, parking and unrivaled gym floors, big box clubs are making a compelling case for a greater share of their members’ wallets, while negating their need to look elsewhere for boutique workouts." -------------------- The boutique studio within the gym concept is a powerful one for big box gyms. More than just licensing, it is a complete experience. It's an easy way for gyms to benefit from years of experience of the studio brand and to differentiate it itself from competitors who are, in many cases, licensing the same programs from the same licensing brands. Every boutique studio has a unique physical presence and a unique culture that flows from the very core of the brand. It shows up in physical design, hiring, music, and instruction: values and core practices. Gyms can bring this physical presence and culture to their members. Mindful movement, fitness for mental health, exercise for brain health are powerful trends in the market, right now, and are the core of the Revocycle Mind and Body Cycling brand: informed by science and dedicated to holistic wellbeing. mind, body, and spirit. #fitness #fitnessindustry #wellbeing #wellbeingintheworkplace #wellnesstravel #fitnessfranchise

Gyms Landlords = Happy Relationships! See how gyms are the darling of landlords in this post published for Gym Insight - thanks as well to Sam Monempour VP of NAI Capital for his expert take on this surprising trend.

𝗪𝗵𝗮𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗼𝗿 𝗲𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝘄𝗵𝗲𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗵𝗼𝗺𝗲 𝗴𝘆𝗺 𝘁𝗵𝗮𝘁 𝗮𝗹𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝘆 𝘃𝗮𝗹𝘂𝗲𝘀? Imagine a home gym as more than just a collection of equipment—it's a symbol of your commitment to health and well-being, and a reflection of the values you instill in your family. How does this perspective change your approach to building your own home gym? Prioritize multifunctional equipment: Look for versatile pieces of equipment that offer a variety of exercises in one compact unit, maximizing the effectiveness of your home gym while minimizing space and cost. I'll never forget the time my son walked into our home gym and asked to join me for a workout. Seeing his excitement and eagerness to emulate my healthy habits made me realize the powerful impact a home gym can have on the entire family. Now, our home gym isn't just a space for fitness—it's a place where we bond, challenge ourselves, and grow together. Think of building a home gym like planting a garden. Just as you carefully select seeds and nurture them to grow into thriving plants, building a home gym requires thoughtful planning and investment. With time and dedication, your home gym will blossom into a space that nurtures your health and inspires your family. For example, instead of investing in bulky, single-purpose machines, opt for versatile equipment like resistance bands, dumbbells, and stability balls that offer a wide range of exercises in a compact space. This allows you to customize your workouts based on your preferences and goals, without breaking the bank or sacrificing space. Expensive equipment vs. budget-friendly alternatives: Instead of splurging on expensive machines, consider budget-friendly alternatives like resistance bands, stability balls, and adjustable dumbbells. These versatile tools offer a cost-effective way to build strength and flexibility without breaking the bank. #FamilyFitness #HomeGymInspiration #HealthyDads #FitFamily #PrioritizeHealth #FitnessForLife #FamilyBonding #DadLife #FItDad #HomeGym #Gym #Family #FamilyFitness #HealthyLife #Happy #Healthy #Lean #Strong #FitDaddy #FitDaddy365

Storage is probably the last thing on your mind during a workout. But gym storage lockers are essential for creating secure and organized spaces. Whether you prefer the sleek sophistication of smart lockers or the timeless durability of traditional steel or laminate options, we’ve got the perfect fit for your space. https://hubs.la/Q02zR1LQ0

Storage is probably the last thing on your mind during a workout. But gym storage lockers are essential for creating secure and organized spaces. Whether you prefer the sleek sophistication of smart lockers or the timeless durability of traditional steel or laminate options, we’ve got the perfect fit for your space. https://hubs.la/Q02zR65H0

Storage is probably the last thing on your mind during a workout. But gym storage lockers are essential for creating secure and organized spaces. Whether you prefer the sleek sophistication of smart lockers or the timeless durability of traditional steel or laminate options, we’ve got the perfect fit for your space. https://hubs.la/Q02zQ_9Y0

Gym layout design is not just about placing equipment in an open space, it’s a strategic aspect of gym management that impacts both functionality and user experience. A well designed gym layout ensures that that members can use all areas of the space efficiently, creating environments that are both inviting and conducive to all types of workouts. Top Tips: - Ensure your first touch point is on-brand - Create open spaces - Include clear zones - Ensure accessibility - Create space for social interaction During the early stages of our design process, we devise a comprehensive space plan for your gym, helping you to understand how members will move through your space efficiently and comfortably. There is no cookie-cutter approach to gym layouts. We tailor your space to your brand and the needs of your customers.

Storage is probably the last thing on your mind during a workout. But gym storage lockers are essential for creating secure and organized spaces. Whether you prefer the sleek sophistication of smart lockers or the timeless durability of traditional steel or laminate options, we’ve got the perfect fit for your space. https://hubs.la/Q02zR3cj0