Award-Winning Writer, Public Speaker, Consultant | Solutions Advocate | I help tourism professionals reimagine travel experiences and support sustainability using ethical marketing and strategic storytelling.
Once upon a time, every destination looked a little bit like every other destination. They all had their must-see sites, that iconic backdrop or attraction, and a notable event, dish, or tradition. But all of these elements failed to do one important thing: Tell a real story. Here's a little secret: A destination isn't a story. But every destination has a lot of untapped and interesting stories to tell. Where can you find them? Start with questions! > When you read about a destination, what additional questions do you have? Go looking for the answers! > Whose voices don't you hear? Seek out marginalized communities and people who have been historically silenced. How do their stories fit in with — or diverge from — the popularly told stories? > What direction is everyone moving in? Turn around and go the opposite direction! That's the neighborhood where untold stories are hidden. > What is the dominant narrative? It's time to peel back the layers to reveal the non-dominant story. (Yes, it might be uncomfortable, but that's okay!) > What challenges does a destination face? Go find the people and organizations working toward a solution!
elissa moore
10mo
Some destinations to like roots. Storytelling of ancestors. regions of the world. Natives tell good stories And locals
Cultural & Creative Arts Professional | Project Programme Management | Learning Producer | Educator | Carbon Literacy (Freelance)
10moA destination simply isn’t a destination - it’s a place…