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Sunday, June 30, is #SocialMediaDay! Get ready by checking out the tools our resident social experts use to plan, create, manage, and optimize social media for JK and our clients. What’s your go-to? Share in the comments below! 📊 Rival IQ is a social media analytics and competitive intelligence platform that provides performance insights for brands and their competitors across social channels. We use it to monitor metrics, benchmark against industry peers, and identify opportunities for growth and optimization. We love that it saves time while providing insightful data and comprehensive reporting at a glance. 🗂️ Hootsuite is a social media management tool that not only allows us to manage multiple accounts across all of our social clients and schedule posts, but also provides recommendations to maximize performance and a comprehensive dashboard to monitor performance. We love using Hootsuite because it brings everything we need for social into one platform, saving us time and simplifying our workflow. 📌 Plot is a creative management platform for social media teams. It provides features including current trending content, a task tracker, content calendar, and our favorite part—the creative juicebox. We love to use Plot to store and share inspiration in a visual way. 📓 Google Docs is a web-based word processor. It’s a collaborative space to write, edit, and share ideas or feedback quickly and efficiently, both internally and with our clients. They've added a lot of features over the years that help us keep things organized, searchable, and easy to use. And we love that it keeps track of old versions so we can always go back to something if we need it. 🎨 Adobe is a suite of programs that offers convenience and a range of capabilities. Illustrator, Photoshop, and XD all have their own strengths that can be used together to bring any vision to life. We love that Adobe does such a great job of optimizing their programs to work seamlessly with each other and offering a ton of features to help streamline our workflow. #ContentPlanning #SocialMedia #SocialMediaDay2024 #SocialMediaMarketing #ContentManagement Sarah Freid, Hannah DuPont, Chloe O., Katie DeGennaro, Jordan Boudreau

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