🚀 NEW TIP of Week: Embrace AI Overviews in E-commerce 🚀 July continues to bring exciting changes in search! BrightEdge Generative Parser™ has uncovered new fascinating trends that impact e-commerce strategies. If you are starting to think about your holiday digital strategy, this is for you! 🔍 Key Insights: AIO is playing a larger role in the shopper journey In the few days: · After the big jump last week in AIO for Ecommerce, we saw an additional 4% growth in keywords in the past week. · News and Review Sites in Ecommerce AIOs: ⬆️ 73% increase since July 1st · The Pixel Height for Ecommerce AIO: ⬆️ 5% larger this week than last 📊 Shifting Dynamics of Google AI for Commerce: 1. Diverse Sources: AIOs increasingly cite variety of authoritative sources, with news and review sites leading the charge. 2. Enhanced User Interaction: New format for commerce queries emerged, featuring faceted results to explore specific aspects of products. 3. More Comprehensive AIOs: The increase in AIO size suggests Google is providing more in-depth information directly in search results. 🔬 Examples in Action: #AIShoppingEvolution If I search for a bread maker machine, the AI Overview now offers: · Product Suggestions: Not just a list, but tailored recommendations · Customizable Menu: Choose what features matter most to you · Usage Considerations: Insights on how you might use the bread maker · Interactive Search: Clicking options starts a new search, similar to Perplexity's interface 🔑 Key Takeaway: AI Overviews are anticipating users' next questions, offering solutions before they're even asked. For holiday and gift shoppers, this becomes a powerful tool to efficiently find perfect gifts. Why This Matters: 1. Pre-Click Journey Extension: Larger AIOs with interactive elements are creating a more extensive pre-click experience, potentially reshaping the customer journey. 2. Opportunity for Brand Narratives: The inclusion of more diverse sources opens up new avenues for brands to shape their product stories. 3. Importance of Comprehensive Content: With AIOs growing in size and complexity, there's a greater need for detailed, multi-faceted content about products. Your organic search strategy needs to include anticipating the next question and building a strategy that makes it easy to be cited. 🎯 Strategies for with AI-tailored shopping experiences: 1. Optimize for the "Next Question": With faceted results, what are the follow-up questions shoppers will have? 2. Diversify Your Content: Aim to be featured on reputable news and review sites to increase citations. 3. Create Comprehensive Product Information: Develop content that addresses various aspects of your products shown in AIOs. As we approach Q4, it's crucial to adapt to evolving AI trends. BrightEdge is here to help you. Check out our Ultimate Guide to AI Overviews to help as these changes unfold: https://lnkd.in/dQq2c4xU
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Join us on Wednesday 11th October for Gen AI Con Advertising & E-Commerce https://lnkd.in/enPWz4z2 🗣️ Agenda 15:00 - 15:30 - KEYNOTE - How Generative AI can drive Connection & Commerce with Martin D. Adams, Founder of Codec.ai and Metaphysic.ai 15:30 - 16:00 - Turning Browsing into Buying: Supercharging E-Commerce Recommendations with Generative AI with FRANKI TABOR, FRSA 16:00 - 16:30 - From Hype to Strategy: Gen-AI and Large Language Models as a New Platform with Gil Saas 16:30 - 17:00 - with Rupert Breheny 17:00 - 17:30 - Data Privacy and Security in the Age of Big Data and AI with Karthik Allam 17:30 - 18:00 - AI in tech marketing and advertising with Dongwei Li 🎓 Who Should Attend? E-Commerce Entrepreneurs Marketing and Advertising Professionals Data Scientists and Analysts AI and Machine Learning Enthusiasts Technology Innovators and Developers Students and Academics in AI and related fields 🎯 Objectives: To showcase the latest advancements and applications of Generative AI in E-Commerce and Advertising. To foster discussions on AI-driven innovations and solutions aimed at enhancing customer experience and business operations. To facilitate networking and collaboration opportunities among professionals, experts, and enthusiasts from diverse backgrounds. 🗣️ Key Topics AI-Powered Advertising Strategies: Leveraging AI for personalized and efficient ad creation and placement. Generative Models in E-Commerce: Enhancing user experience and engagement through AI-driven content and recommendations. Ethical and Regulatory Landscape: Navigating the complexities of data protection, user privacy, and compliance in AI implementations. Performance Metrics and ROI Analysis: Evaluating the effectiveness and impact of AI applications in advertising and e-commerce ventures. Interactive Workshops and Panels: Hands-on sessions and debates on the latest trends, challenges, and opportunities in the AI domain. 🤟 Promo Code Thanks for reading! You deserve a discount on our Tickets. Here's a 50% off Promo Code - GenAI-50 https://lnkd.in/gvY5bqFz
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Global Marketer | Consultant | TealSphere Consulting | Global Music Brand Lead | UK Marketing Lead @Women In AI | UK MBA
🤩Delighted to speak at Gen AI Con this Wednesday about AI in tech marketing and advertising. It’s a whole afternoon insightful AI panels. Grab your discounted ticket, and I will see you there! #AI #AItech #AImarketing #AIadvertising
Join us on Wednesday 11th October for Gen AI Con Advertising & E-Commerce https://lnkd.in/enPWz4z2 🗣️ Agenda 15:00 - 15:30 - KEYNOTE - How Generative AI can drive Connection & Commerce with Martin D. Adams, Founder of Codec.ai and Metaphysic.ai 15:30 - 16:00 - Turning Browsing into Buying: Supercharging E-Commerce Recommendations with Generative AI with FRANKI TABOR, FRSA 16:00 - 16:30 - From Hype to Strategy: Gen-AI and Large Language Models as a New Platform with Gil Saas 16:30 - 17:00 - with Rupert Breheny 17:00 - 17:30 - Data Privacy and Security in the Age of Big Data and AI with Karthik Allam 17:30 - 18:00 - AI in tech marketing and advertising with Dongwei Li 🎓 Who Should Attend? E-Commerce Entrepreneurs Marketing and Advertising Professionals Data Scientists and Analysts AI and Machine Learning Enthusiasts Technology Innovators and Developers Students and Academics in AI and related fields 🎯 Objectives: To showcase the latest advancements and applications of Generative AI in E-Commerce and Advertising. To foster discussions on AI-driven innovations and solutions aimed at enhancing customer experience and business operations. To facilitate networking and collaboration opportunities among professionals, experts, and enthusiasts from diverse backgrounds. 🗣️ Key Topics AI-Powered Advertising Strategies: Leveraging AI for personalized and efficient ad creation and placement. Generative Models in E-Commerce: Enhancing user experience and engagement through AI-driven content and recommendations. Ethical and Regulatory Landscape: Navigating the complexities of data protection, user privacy, and compliance in AI implementations. Performance Metrics and ROI Analysis: Evaluating the effectiveness and impact of AI applications in advertising and e-commerce ventures. Interactive Workshops and Panels: Hands-on sessions and debates on the latest trends, challenges, and opportunities in the AI domain. 🤟 Promo Code Thanks for reading! You deserve a discount on our Tickets. Here's a 50% off Promo Code - GenAI-50 https://lnkd.in/gvY5bqFz
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🥳Our UK Marketing Lead Dongwei Li will speak at Gen AI Con online tomorrow. The topic will be AI in tech marketing and advertising. Grab your discounted tickets below and enjoy a whole day of Gen AI conference. See you tomorrow! #AI #AItech #AImarketing #AIadvertising #GenAI #GenAIevent
Join us on Wednesday 11th October for Gen AI Con Advertising & E-Commerce https://lnkd.in/enPWz4z2 🗣️ Agenda 15:00 - 15:30 - KEYNOTE - How Generative AI can drive Connection & Commerce with Martin D. Adams, Founder of Codec.ai and Metaphysic.ai 15:30 - 16:00 - Turning Browsing into Buying: Supercharging E-Commerce Recommendations with Generative AI with FRANKI TABOR, FRSA 16:00 - 16:30 - From Hype to Strategy: Gen-AI and Large Language Models as a New Platform with Gil Saas 16:30 - 17:00 - with Rupert Breheny 17:00 - 17:30 - Data Privacy and Security in the Age of Big Data and AI with Karthik Allam 17:30 - 18:00 - AI in tech marketing and advertising with Dongwei Li 🎓 Who Should Attend? E-Commerce Entrepreneurs Marketing and Advertising Professionals Data Scientists and Analysts AI and Machine Learning Enthusiasts Technology Innovators and Developers Students and Academics in AI and related fields 🎯 Objectives: To showcase the latest advancements and applications of Generative AI in E-Commerce and Advertising. To foster discussions on AI-driven innovations and solutions aimed at enhancing customer experience and business operations. To facilitate networking and collaboration opportunities among professionals, experts, and enthusiasts from diverse backgrounds. 🗣️ Key Topics AI-Powered Advertising Strategies: Leveraging AI for personalized and efficient ad creation and placement. Generative Models in E-Commerce: Enhancing user experience and engagement through AI-driven content and recommendations. Ethical and Regulatory Landscape: Navigating the complexities of data protection, user privacy, and compliance in AI implementations. Performance Metrics and ROI Analysis: Evaluating the effectiveness and impact of AI applications in advertising and e-commerce ventures. Interactive Workshops and Panels: Hands-on sessions and debates on the latest trends, challenges, and opportunities in the AI domain. 🤟 Promo Code Thanks for reading! You deserve a discount on our Tickets. Here's a 50% off Promo Code - GenAI-50 https://lnkd.in/gvY5bqFz
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Personalizing🙍♀️ 🙍♂️ the customer experience is getting easier. AI-powered e-commerce tools are taking guesswork out of product pricing 💰 by surveying shopping trends both inside and outside of your store 🛒 . It can produce effective product imagery 📸 ,track your competitors, and automatically adjust your prices. These pricing models can also be integrated with inventory management to recommend opportunities or order volume adapted to individuals’ shopping behaviors 🛍 . #pricemodels #ecommercetips #AI #retail #personalization #generativeai #customerexperience #vincit #vincitus Learn more: https://lnkd.in/g_rs6ewr
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Our AI e-commerce template features Google Tag Manager (GTM), a powerful tool that simplifies the process of managing website tags. Here are some of the key benefits of using Google Tag Manager Contact us for more information or book a demo [email protected] https://lnkd.in/gs5ax9Q8 www.dotpotit.com #AI #Ecommerce #ChatGPT #OnlineShopping #Tagmanager #GoogleTagManager
📣 Our AI e-commerce template - Now with Google Tag Manager! Our AI e-commerce template features Google Tag Manager (GTM), a powerful tool that simplifies the process of managing website tags. Here are some of the key benefits of using Google Tag Manager: Fast Deployment of Tracking Codes: GTM allows you to quickly and easily deploy tracking codes on your website. All Tags Controlled in One Place: With GTM, all your tags are stored and managed in one place, making it easier to keep track of them. Testing Tools: GTM includes built-in and third-party testing tools to ensure your tags are working correctly. Reusable Container Templates: GTM offers reusable container templates, also known as recipes, to streamline the process of creating and managing tags. Simple Event Tracking: GTM makes it easy to track events on your website. It’s Free: GTM is a free tool offered by Google. Security: GTM includes security features to protect your data. User Permissions: GTM allows you to control who has access to your tags and what they can do with them. Supports Google and Third-Party Tags: GTM supports a wide range of tags, including Google Analytics tracking codes, Google Ads conversion scripts, remarketing tags and more. Efficient User Management: GTM provides efficient user management, allowing your team to work together more effectively. By integrating Google Tag Manager into our AI e-commerce template, we’re making it easier for you to manage your website tags and track user behavior on your site. Start leveraging the power of GTM today! 🚀 Contact us for more information or book a demo [email protected] https://lnkd.in/gM_4tZgV www.dotpotit.com #AI #Ecommerce #ChatGPT #OnlineShopping #Tagmanager #GoogleTagManager
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Very proud to share this indepth case study of one of our customers, www.silislick.com, for whom Ecomtent has helped get to page one of Amazon search for 'Titanium Kitchen Knife', and improve conversion with 88% of target customer's preferring Ecomtent's AI-generated listings in A/B testing 📈 SiliSlick is a family-owned and operated business, hailing from the heart of New York City. They started selling on Amazon in 2014, and through their focus on innovation and product quality, have grown into a 6-figure seller today and one of the leaders in the highly competitive cooking knives category 🔪 . Despite their laser focus on the quality of the knives themselves, pioneering innovations such as Rainbow Titanium Coated blades, Founder Leonard has struggled with translating this unique product quality into high-quality product listings. "We've worked a lot with VAs and Freelancers off Fivver in the past, but its hard to find a good one who produces consistent results. And when you do, managing two or three VAs becomes frustratingly time consuming in itself" 🤕 . Ecomtent changes this. With Ecomtent, Leonard can create high-quality lifestyle images, infographics, and optimized copy including relevant keywords in a few clicks. "We first came across Max and Ecomtent via a recommendation from another seller in Amazon Sellers Group TG community. I can't recommend it high enough. It's really a mandatory Amazon Seller Software in 2024, extremely intuitive and easy to use", Leonard says. 🤖 The results themselves speak volumes. Not only do A/B tests show that 88% of target customers prefer Ecomtent's AI Generated listings vs what Silislick had before, improving Amazon conversion, but also the discoverability has improved. "Ecomtent's AI Generated lifestyle images and infographics are not only beautiful, but due to their optimization we are now on page one on Amazon on our key search term of "titanium kitchen knife, which is massive for us" said Leonard. "Having sold on Amazon since 2013, I've felt the painful impact of search algorithm changes, and I know that Amazon's AI powered Search promises to be the most disruptive one yet. Working with Ecomtent gives me more peace of mind that we won't be de-indexed over night". 😁 Read more:
88% of target customers prefer Ecomtent's AI Generated listings - SiliSlick Case Study | Ecomtent | AI-Generated Product Images for Ecommerce
ecomtent.ai
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📣 Our AI e-commerce template - Now with Google Tag Manager! Our AI e-commerce template features Google Tag Manager (GTM), a powerful tool that simplifies the process of managing website tags. Here are some of the key benefits of using Google Tag Manager: Fast Deployment of Tracking Codes: GTM allows you to quickly and easily deploy tracking codes on your website. All Tags Controlled in One Place: With GTM, all your tags are stored and managed in one place, making it easier to keep track of them. Testing Tools: GTM includes built-in and third-party testing tools to ensure your tags are working correctly. Reusable Container Templates: GTM offers reusable container templates, also known as recipes, to streamline the process of creating and managing tags. Simple Event Tracking: GTM makes it easy to track events on your website. It’s Free: GTM is a free tool offered by Google. Security: GTM includes security features to protect your data. User Permissions: GTM allows you to control who has access to your tags and what they can do with them. Supports Google and Third-Party Tags: GTM supports a wide range of tags, including Google Analytics tracking codes, Google Ads conversion scripts, remarketing tags and more. Efficient User Management: GTM provides efficient user management, allowing your team to work together more effectively. By integrating Google Tag Manager into our AI e-commerce template, we’re making it easier for you to manage your website tags and track user behavior on your site. Start leveraging the power of GTM today! 🚀 Contact us for more information or book a demo [email protected] https://lnkd.in/gM_4tZgV www.dotpotit.com #AI #Ecommerce #ChatGPT #OnlineShopping #Tagmanager #GoogleTagManager
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VP of the Board@Ringier Axel Springer/ AI Fellow @Axel Springer/VP @ IAA Poland/ Harvard AMP/ Digital Media/ e-commerce
Shopify has been and still is one of the largest e-commerce platforms in the world. Their actions in the industry speak volumes and serve as an example to the rest of the e-commerce landscape. Their latest move is adding an AI-powered media editor and commerce assistant. These will “enable sellers to use generative AI to create original images and edit existing ones to use on their online store,” according to the release. A move like this adds another important layer to e-commerce that top leaders are going to have to strategize around. Customers are going to be hungry for tools such as an AI-powered media editor and to stay relevant in the market, platforms will want to give them similar tools. Soon it will become an AI tools battleground. #AI #Shopify #BusinessTransformation #eCommerce
Shopify to Add AI-Powered Media Editor, Commerce Assistant
https://www.pymnts.com
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AI Advisor, CMO as-a-service, delivering scalable outcomes. Evidence-based marketing. Human flourishing in technology and culture. PhD Candidate in Generative AI. EdTech. Humanities meets Tech. Author. Speaker. Lecturer
According to a Gartner Study, retail brands are seeing as much as a 25% bump in non-branded organic traffic from AI-generated landing pages and personalized product descriptions. 25% is nice. But 250% should be your reality. Read more in the article below. #ai #retail #ecommerce #landingpage #retailsearch #searchengineoptimization https://lnkd.in/eG_94x9n
A New Era In Retail Search Intelligence: Custom AI for Your Brand
ekom.ai
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💼🛒 "The Role of Artificial Intelligence (AI) in Streamlining E-commerce Marketing Strategies" - Streamline your e-commerce marketing with AI insights! Explore the role of artificial intelligence in optimising e-commerce strategies for increased sales and customer satisfaction. 📈 Unlock e-commerce potential: https://lnkd.in/ewNk-GB8 #Ecommerce #AI #MarketingStrategy
The Role of Artificial Intelligence (AI) in Streamlining E-commerce Marketing Strategies | Digital Marketing Growth Agency | Milton Keynes | Northampton
https://www.123internet.agency
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