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Srini, your analogy between radio and Spotify's freemium model is spot-on, and it beautifully extends to the realm of FAST channels and their potential for content discovery. Just as Spotify curates personalized playlists, platforms like Contxtual.tv are pioneering similar innovations for TV show discovery, but with a unique twist: by focusing on the styles and fashions within the shows, Contxtual.tv offers viewers a novel way to stumble upon new content that resonates with their personal taste. This approach not only enhances the discovery experience but also connects viewers more intimately with the content, making each discovery feel tailored and special. It's exciting to think about how this level of personalization could redefine our engagement with television and streaming content.
I moved to California this past year, and of the many changes I envisioned, I forgot an obvious but impactful one: driving. As I drove, I listened and remembered how much I enjoyed the radio. Radio remains a relevant and engaging medium even as audio has evolved into a multi-billion dollar industry molded by streamers like Spotify and Apple Music. While radio is not the perfect metaphor, Spotify’s freemium offering parallels FAST in several meaningful ways: you listen to ads and playlists–instead of choosing specific songs–and despite its limitations, it remains a powerful discovery tool. Like the free version of Spotify, FAST channels plumb deep into catalogs and pluck your favorite but forgotten movie from the back of your mind. If you take the analogy one step further, personalization will dictate the future of FAST, and soon enough, we will all enjoy FAST’s version of a “made for you” playlist. What do you think? Let me know your thoughts in the comments below…
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Is Your Businesses Still Stuck in the Stone Age? Are you one of those who is determined to throw money away on outdated, expensive options instead of embracing the modern, cost-effective subscription models? It's like watching someone insist on buying CDs in 2024 while Spotify and Apple Music are just a click away. Are they trying to be “risk-averse,” or are they waiting for the smarter folks to test the waters so they can later brag about how making the switch to subscriptions was the best decision of their lives? Let's be real—subscription models aren't just a passing trend. They’re the future. Eventually, it will be a subscription world, and the sooner you realize this, the better off you'll be. So, why not be ahead of the curve instead of being the last to join the party?
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What is di-worsification in ad spend? It's when you branch out from your existing channels or tactics too early, spread your budget too thin, and chase too many shiny objects. We talk all about when you should and shouldn't diversify beyond Google and Meta Ads in our latest episode of The Hypothesis — find it on YouTube, Spotify, or Apple Music. #PerformanceMarketing #GrowthMarketing #GoogleAds #MetaAds
When to expand advertising beyond Google and Meta
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Building BIZLINE® | B2B Marketing | Neuro Marketing | Behavioural Marketing | Marketing Strategy | Business Development
Will Spotify's new strategy help it in revenue or will it lose users? Instead of such restriction, it is better to ask for direct payment like Apple Music. Do you know if this strategy doesn't work, the next strategy will be that if you want to listen to the whole song, a premium package is mandatory, otherwise you will get to listen to only 30 seconds of the song. 😂 #spotify #linkedincommunity #strategy #pricing #technology Spotify
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In last 1 year Apple, Amazon, Spotify, Youtube Music and Youtube have raised the #price of their #subscription services, and all these have reported a good increase in their "paying customer base". This means more and more #customers are getting into "ad-free" worlds .... and so fewer customers will be exposed to #ads In addition, customers' #trust on marketing messages (predominantly - ads) is at an all time low. So, if the customers dont trust ads, and they dont see ads ....... how will you market to them? This is a #new #world .... and marketing will have to respond!!
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Co-founder at SongHug || Musician/Songwriter || 2x founder || Dad || I talk about the music industry and tech on this thang.
So many musicians have been duped into measuring their “success” (and have even tied their emotions to) the number of listens they get per month on major streaming platforms. Because of this, they feel the need to try so many different things to get that listens count UP. That’s exhausting. What does it get you? Not much. Case in point. My band has booked a tour this year at some absolute dream venues. We don’t have that many monthly listeners on Spotify, it’s a metric that didn’t matter. The art is at the center of what we do, and it’s clear we care about doing something the fans will love, and that matters. Our fan base may not be massive, but they are engaged. They care about what we are doing, and we care about how they experience our art. Music is much more about connection then metrics. We as artists should chase connection with the people who DO love our music. That’s what it’s about. Endlessly chasing vanity metrics will just deplete our joy of creating the art. Keep going.
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There’s this fun little game you can play using Spotify data where you guess which songs have been streamed the most in head-to-head matchups. So, has Metallica’s fifth most played song (One) been streamed more often than, say, pretty much anything by Queens of the Stone Age? In most cases, the more popular artist of the two wins, even when it’s, for example, the most famous song of the less popular band up against a less popular song of a more popular band. (Lots of people LOVE Metallica but lots of people also just LIKE Metallica. The same can’t be said for a lot of bands.) There are exceptions but it’s a rule of thumb that works a lot of the time. And it’s reminded me of how marketing works a lot of the time. Higher market penetration by getting more overall customers. This in turn grows your brand. (You need lots of people to like your brand, not just a few diehards.) And that’s how Metallica’s fifth most popular song beats anything by Queens of the Stone Age. #marketing #metal
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Rob Abelow has ignited a conversation on the topic of artist compensation on DSPs. Spotify and Apple are the only two platforms that can be compared in terms of fan engagement, and the difference is staggering. Our data shows that a mid-sized artist receives a significantly higher number of streams on Spotify (green) than plays on Apple Music (pink). Other platforms are not even visible on the chart. The math behind this issue is quite simple: fans pay $10 per month for unlimited access to every track, while artists struggle to earn a fair income unless their songs are streamed millions of times. Based on the backlash after every price hike, fans are not willing to pay more, and DSPs are yet to report a profit. The only ones profiting from the system are major labels, who seem to have found a way to extract the majority of the value from the entire chain. #artistcompensation #musicindustry
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Amazon Prime membership includes Free subscription to services like Amazon Prime Video, Prime Music, Twitch, and more. Read more 👉 https://lttr.ai/AKSFZ #1MonthFreeTrial #AmazonPrime #AmazonPrimeCustomers #AmazonPrimeAccount #Amazon #freetrial #BuyerSRemorseKicks #1ClickBuyingLures #SwissArmyKnife #AdditionalFeesApply #FreeInGameLoot #6MonthFreeTrial
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