Media, Entertainment and Sports Partnerships at Google | Williams College Trustee | Board Director
Check out how The New York Times is approaching digital advertising using first-party data and Google Ad Manager. By utilizing independent solutions and serving the right ads to the right audience, they're making sure their advertising is as effective as possible. #digitaladvertising #adtech
We can put your business in front of the right people. Our new approach to advertising means you can target YOUR audience at the right time. 1. Choose one of our audience verticals 2. Tell us how many impressions you want us to deliver 3. We'll do the rest Find out more click here: https://hubs.ly/Q02dtPWf0
GOMO is leading the way in Out of Home, with some exciting developments for 2024: 👉 We now guarantee a number of impressions on every campaign. At the time of booking, we'll tell you how many people we think it will reach and we'll keep going until we've delivered it. 👉 We have introduced audience verticals; contextual advertising can boost a brand's engagement by nearly 25%, so we're using the versatility of being mobile to get messaging seen by the right people: 1. Choose which audience you want from men, women, young families, commuters, sports fans, students, city centre workers, or shoppers; 2. Tell us how many impressions you want us to deliver - 100k, 250k or 500k, all available for a fixed price, with a guaranteed number of minimum activation days; 3. We'll plan the most efficient campaign and keep going until we've delivered the minimum number of impressions AND activation days. 👉 We've upgraded our audience measurement technology, to make sure it's the best and most robust in the industry One of the criticisms often levelled at Out of Home is a lack of transparency, with advertisers not knowing for sure how many people see their ads... So we've decided to do something about it. #outofhome | #outdooradvertising | #marketing | #advertising | #mobileooh #mobileoutofhome | #digivan | #advan
We can put your business in front of the right people. Our new approach to advertising means you can target YOUR audience at the right time. 1. Choose one of our audience verticals 2. Tell us how many impressions you want us to deliver 3. We'll do the rest Find out more click here: https://hubs.ly/Q02dtPWf0
Enhance your advertising strategy with the power of AdTech! Explore how using the right tools can help you target the perfect audience, manage ad budgets wisely, and drive substantial campaign improvements. Don't miss out on these actionable insights that could redefine your digital advertising approach. https://hubs.ly/Q02jg8VP0 #adtech #digitaladvertising
Did you know that nearly 40% of digital advertising budgets reach the wrong audiences? Nielsen’s Digital Ad Ratings can help you prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences. Interested in what this might mean for your? Drop a comment below! https://bit.ly/3vwUbSY
Sales Director - Planning, Audience Measurement and Intelligence Solutions @ Nielsen | Marketing Intelligence
#DYK that nearly 40% of digital advertising budgets reach the wrong audiences? Nielsen's Digital Ad Ratings can help you prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences. Want to make sure you're getting the most out of your digital advertising budget? DM me to learn more! https://bit.ly/3vwUbSY
#DYK that nearly 40% of digital advertising budgets reach the wrong audiences? Nielsen’s Digital Ad Ratings can help you prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences. Interested in what this might mean for your? Drop a comment below! https://bit.ly/3vwUbSY
Reaching audiences via digital channels remains a challenge in some markets. Analyze channel performance across campaigns and optimize your advertising reach and frequency with Nielsen’s industry standard Digital Ad Rating: http://nlsn.co/6048eD0Wm
Qualitative Research Moderator | Branding | U.S. Hispanic Consumer Insights and Engagement Advisor | Non-Profit Government Agency Research | Consumer Marketing Research | Bilingual Spanish and English
If your target audience is the Hispanic consumer, you will know that YouTube is a MUST channel to reach your audience. They over-index compared to their counterparts. The below is interesting data on how media agencies plan campaign placement. #campaignmanagement #mediaplanning https://lnkd.in/eqrtdDXC
Consumption habits change, & so do advertising methods. That’s why advertisers want to help create culture. Shifting from interrupting the audience for attention to entertaining the audience is the key here. Check out Kristina Monllos’s savvy take here: https://bit.ly/3Um7hgo
In our 7th weekly ad bite, Keri Bruce breaks down how marketers should aim to optimize the mix between open marketplace and private marketplace buys, which can help them reach their target audience and maximize ad spend efficiency. #advertisinglaw #programmaticmedia #mediabuying
