JCDecaux Belgium & Luxembourg’s Post

🚨 🚨 ONE DAY TO GO! 🚨 🚨 The highly anticipated ALOOH Latam Forum is set to unfold at the Hotel Hyatt Regency in Mexico City in just under 24 hours 🇲🇽 A quick reminder for those keen on industry insights: AllUnite's CEO, Esben Elmøe, will be present as a speaker, giving his thoughts and fresh takes on the latest developments in OOH. Alongside Esben, we're also delighted to announce that Sarai Alencar, our commercial manager for LATAM, will be present, adding depth to AllUnite's presence at the forum. As advocates of robust governance, transparency, and groundbreaking audience measurement, we look forward to connecting with industry peers across LATAM, and giving fresh insights into the nuances of OOH metrics! 📈 #ALOOH #LATAM #FOROALOOH #ooh #alluniteglobal #publicidadexterior #audiencemeasurement

The latest JCDecaux UK & Ipsos research found that there are more business flyers, still travelling a lot ✨ The volume of business flyers increased to 24% in 2023 vs 22% in 2019. Business flyers also maintained a notably higher frequency of travel compared to the average flyer, with an average of almost 5 trips over the past 12 months vs 3.6 for the general flyer population. #OOH #DOOH

📢 Did you know that Out-of-Home is the responsible choice? 💷 Almost 50p in every £1 spent in OOH goes back to the local community 🌍 Not only does it mean the channel benefits communities, but it’s also a great way for brands to tangibly 'do their bit'. #RealWorldImpact #IPAO #ooh #outofhome

Ever wonder why brands display those cool ads at the airport? They know capturing travelers' attention there can lead to big things! 𝟴 𝗶𝗻 𝟭𝟬 𝗮𝗶𝗿 𝘁𝗿𝗮𝘃𝗲𝗹𝗲𝗿𝘀 𝗮𝗿𝗲 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗶𝗳 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗱 𝗮𝘁 𝘁𝗵𝗲 𝗮𝗶𝗿𝗽𝗼𝗿𝘁. 𝘚𝘰𝘶𝘳𝘤𝘦: 𝘏𝘦𝘢𝘳𝘵𝘣𝘦𝘢𝘵𝘴 𝘚𝘶𝘳𝘷𝘦𝘺, 𝘚𝘶𝘳𝘷𝘦𝘺 𝘤𝘰𝘯𝘥𝘶𝘤𝘵𝘦𝘥 𝘢𝘵 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘈𝘪𝘳𝘱𝘰𝘳𝘵𝘴. #OOH #IaacCambodia #Iaac #OutdoorAdvertising #Outdoor #AirportAdvertising

💡 3 Reasons to have DOOH screens in your property - Indoor Discover why Digital Out-of-Home (DOOH) screens are the perfect addition to your property! Whether it's kiosks, wall LCD screens, or other digital displays, DOOH can revolutionize your space. Here are four compelling reasons to consider DOOH for your indoor venues. Connect with us to learn how JCDS can elevate your property with innovative DOOH solutions! #DOOH #DigitalAdvertising #Marketing #OOH #Ontario #Canada

How to increase OOH campaign to win with the competitors, catch consumers' attention, build interest and then not to loose this built interest and increase te conversion in market share battle. retargetingOOH.com was designed to increase the effectiveness of OOH campaigns and to build the synergy between OOH campaigns and digital world. Global-range, ready to use, using the power of the big data. All with full analytics, including footfall analysis, segments potentials analysis, heat maps, video dynamic analysis and more. We are happy to have our little contribution in building effective global marketing ecosystem and we hope to make the marketing KPIs easier to deliver. We would be happy to share our experience on Polish market with you. CC: Michał Miszkiewicz, Michal Nawrocki, Bartosz Jedrasiak, Martyna Wójcik-Kurzec, Tomasz Domanski, Karolina Dalecka, Alicja Turowska, Ewa Latek, Tomasz Chlebowski, Szymon Dybczak, Artur Domek, Agnieszka Stankiewicz, Magda Łącka, Sylwia Kulakowska, Zoltan KAMILLY, Beata Dziwulska, Nina Schavrovskaya, Jolanta Borowska, Ewa Kierlik, Anna Witerek, Robert Sas, Luiza Arament, Dorota Kotowska, Marcin Dobek, Sylwia Nędziak, Agnieszka Salwa, Maciej Kruszewski, Michał Zygmanowski, Arkadiusz Gwizdek, Przemysław Schwarz, Michał Cabaj, Grzegorz Kogut, Karolina Piotrowska, Izabela Maleszczuk, Michal Sacha, Magdalena Wrotniak, Maciej Swat, Agnieszka Kłysz, Monika Szpadkiewicz

📢 We’re thrilled to unveil our latest flagship installation: GINZA GATE BOARD, a striking dual-screen DOOH media exclusively managed by LIVE BOARD,INC., located at the #GinzaGate of #ShimbashiStation —the gateway to the Ginza area. Full-scale operations are set to launch in mid-October 2024! With massive screens—nearly 60 square meters on one side and over 90 square meters on the other—GINZA GATE BOARD captures attention from two key directions, ensuring maximum visibility. This marks our largest DOOH installation to date and a significant milestone for our media offerings. As we prepare to transform the dynamic Shimbashi-Ginza area into a hotspot for innovative DOOH experiences, we’re excited about GINZA GATE BOARD’s potential to engage high-traffic audiences in this luxury and business-centric district and unlock new opportunities for global brands. Check out the full release here: https://lnkd.in/gUA4eT2C --- 新橋駅前に新たな大型ビジョン『GINZA GATE BOARD』を設置し、2024年10月中旬より本格稼働します！ GINZA GATE BOARDは新橋駅銀座口の目の前にあり、新橋駅銀座口前交差点側と新橋駅側の2方向から視認できる大型ビジョンです。 それぞれ銀座口交差点側が58.98㎡、新橋駅側が92.16㎡と、LIVE BOARDの設置面の中でも2024年現在最大のものとなり、昼夜問わず老若男女が行き交う新橋駅銀座口から存在感のある広告放映が可能となります。 日本語リリースはこちら：https://lnkd.in/gpXdscnM #GINZAGATEBOARD #NewOwnedMedia #OOH #DOOH #ProgrammaticOOH #OutdoorAdvertising #ProgrammaticAdvertising #JapanMarketing

As we enter the second day of Lent, Easter is literally around the corner... Elevate your brand and narrative by becoming a welcome distraction to our passengers in our airport experience Seize this opportunity around the Easter holidays to showcase your services and/or brand at our airports as we see our passenger numbers grow! Reaching our affluent highly attentive and receptive audience in a credible setting - with passengers spending an average of 2.5 hours in the airport - your message has ample time to resonate Connect with our team today at Eye Airports to explore advertising solutions that align with your budget - we have budgets to suit all customers needs! One week left to get your statics sites booked in time for Easter and 4 weeks left to get your digital screens booked - don't miss out! #digitaladvertising #digitalooh #ooh #oohadvertising #airportadvertising

What a great example of how companies like Ocean Outdoor leverage digital out-of-home networks to transform the landscape of sports broadcasting! The rise of free-to-air sports broadcasting began with a collaboration with the British Fashion Council in 2016, where live catwalk shows from London Fashion Week, and things took a major turn when they partnered with Team GB for the Rio Olympics. Fast forward to now, and they’ve got multiple Olympic partnerships and fan zones lined up for events like Paris 2024. This initiative not only creates immersive experiences for brands and consumers but also emphasizes the importance of measuring public response through increased foot traffic and consumer research. It’s a testament to how technology enhances fan engagement and proves that out-of-home media can effectively function as a dynamic broadcast medium. #OOH #Olympics #BrandEngagement #DOOH

🇵🇱📈 Poland's #DOOH sector is showing impressive growth. In Q1 2024, the market reached a remarkable 42.88 million PLN, a 38% increase from the previous year. DOOH advertising now represents nearly 26% of the #OOH market, up from 24% last year. This surge is fueled by an expanding network of advanced digital screens and enhanced advertiser engagement. Further propelled by innovative automation and programatic buying, the DOOH market continues to expand dynamically. #IGRZ #DOOH #AdvertisingTrends