Did you know that 78% of Gen Zers are more likely to share ads they find humorous and relatable on social media? That's why our marketing team went all-in on humor for our new campaign this season. A big shout-out to our internal JanSport marketers and our amazing partners at Party Land for creating this hilarious and relatable campaign. Also special thanks to writer Terry Stanley at ADWEEK.
Who else can relate to being a people pleaser?
Over the past few weeks we've had thousands, heck hundreds of thousands of Super Bowl Ad comments and articles. From lamenting our industry's addiction to celebrities, to comparing Mr. Beast impressions to Super Bowl impressions (are there any other industries where so many who work in them don't understand how they actually work?). Among it all, one brand stood out and tore apart our already frayed discourse... Temu! Was it an ugly ad? Sort of. Did it work? Yes, it did. How could that be?! I'll tell you how, if you click on the link to my newest post below (how a platform called LinkedIn could be so anti-links is beyond me...)
The latest Snoop DoggSolo Brands collab dominates the feeds, but you're missing the main point!
4 points in fact.
The 4Ps.
1️⃣ Product:
Solo Stove's smokeless fire pits have revolutionized outdoor cooking.
2️⃣ Place:
Direct-to-consumer sales and select retailers ensure wide accessibility.
3️⃣ Price:
Premium pricing reflects high quality and innovation.
4️⃣ Promotion:
User-generated content and influencer marketing drive organic growth.
—
Nailing their:
✅ 4Ps
✅ Brand Strategy
allows Solo Brands to collaborate with celebrities like Snoop Dogg today.
💬 How are your 4Ps looking today?
—
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🔔 Hit the bell for more!
#strategy#branding#marketing#digitalmarketing#d2c
Marketing Stunt Of The Week:
Part 1: Celebrity stoner and rap star Snoop Dogg stunned the internet when he took to Instagram with an announcement.
"After much consideration & conversation with my family, I’ve decided to give up smoke," he wrote "Please respect my privacy at this time."
Part 2: Cue global media coverage.
Part 3: Four days later he reveals that he's partnering with the smoke-free fire pit brand Solo Stove as the brand's official "smokesman."
Part 4: Cue global media coverage for Solo Stove
💡The Martin Agency | Solo Stove
#marketing#publicrelations#socialmedia#influencermarketing
Marketing Stunt Of The Week:
Part 1: Celebrity stoner and rap star Snoop Dogg stunned the internet when he took to Instagram with an announcement.
"After much consideration & conversation with my family, I’ve decided to give up smoke," he wrote "Please respect my privacy at this time."
Part 2: Cue global media coverage.
Part 3: Four days later he reveals that he's partnering with the smoke-free fire pit brand Solo Stove as the brand's official "smokesman."
Part 4: Cue global media coverage for Solo Stove
💡The Martin Agency | Solo Stove
#marketing#publicrelations#socialmedia#influencermarketing
Marketing Stunt Of The Week:
Part 1: Celebrity stoner and rap star Snoop Dogg stunned the internet when he took to Instagram with an announcement.
"After much consideration & conversation with my family, I’ve decided to give up smoke," he wrote "Please respect my privacy at this time."
Part 2: Cue global media coverage.
Part 3: Four days later he reveals that he's partnering with the smoke-free fire pit brand Solo Stove as the brand's official "smokesman."
Part 4: Cue global media coverage for Solo Stove
💡The Martin Agency | Solo Stove
#marketing#publicrelations#socialmedia#influencermarketing
Last week if you are online at all, we all probally ended off the week puzzled that Snoop out of all people would stop loving Mary Jane 💨😳 - it felt like his been not brand true to us and has been lying all this time.
To only start the week, with one of the best simple, genius digital stunts we have seen in a while:
1. The concept & strategy was simple.
2. Brand Synergy on a 💯 for both.
3. The sweet spot 🍯 was found through being cultural appropriate & relevant.
4. Preawarenes, launch and reveal was well executed.
5. CTA / Prompt to find out about the brand / purchase was evoked.
6. Production cost very low, ROI on a 💯
Lesson here: less is more when you know who you are talking to.
Know why you want to partner with an influencer? How are you going to leverage them? Lastly are the brand fit?
If the concept is nice but the strategy doesn’t make sense. You will spend time explaining the thinking behind it. 💡
Marketing Stunt Of The Week:
Part 1: Celebrity stoner and rap star Snoop Dogg stunned the internet when he took to Instagram with an announcement.
"After much consideration & conversation with my family, I’ve decided to give up smoke," he wrote "Please respect my privacy at this time."
Part 2: Cue global media coverage.
Part 3: Four days later he reveals that he's partnering with the smoke-free fire pit brand Solo Stove as the brand's official "smokesman."
Part 4: Cue global media coverage for Solo Stove
💡The Martin Agency | Solo Stove
#marketing#publicrelations#socialmedia#influencermarketing
Happy day after the Super Bowl where marketers and all social media professionals analyze, discuss and highlight all that happened during the big game. 🤣
From my perspective as a social media professor (#SMprof):
➖Ryan Reynolds and his team won the timing aspect of breaking the news of the new Deadpool trailer. Integration across social channels were a key element and really was executed well.
➖Dunkin' & State Farm both incorporated humor and celebraties into their commercials that worked. State Farm had great engagement for their social media based on comments from others on social.
➖Travis Kelce became a meme w/ his questionable interaction w/ Andy Reid on the side line (as we know, memes live in imfamy and I’m sure we will see this being focused on for a while).
➖Millenials rejoiced w/ Usher’s halftime show. Releasing new albums was in the cards for both Usher and Beyoncé - using the halftime show and a Super Bowl commercial appearance to make the announcement to break the internet (or try to!)
➖Google Pixel made all of us bring out the tissues and tug at our heart strings.
➖X (Twitter) was still active for conversation related to the big game, but strong coverage and focus for Instagram and TikTok. Didn’t see too much discussion related on Threads on my end.
➖Snapchat had their commercial focusing on less social media and more Snapchat. Positively on social media is more aligned in my opinion to Pinterest - so if they had done this commercial- it would make more sense to me.
What is your favorite social moment or commercial?
https://lnkd.in/eeQAW7K9#superbowl#sb58#marketing#socialmedia }SM #smm#PR#publicrelations
GLOBAL PRESIDENT TIMBERLAND
1moLove the JanSport brand team.