The Science and the Art of Retail Seafood Merchandising - Fillet Displays
Please join Phil Walsh - University of Miami, Gavin Hatton - Seafish, Shawn Oliver - Sugiyo, and myself as we explore this and other creative merchandising concepts from U.S. and global retailers at Seafood Expo North America. The session is Sunday, March 10th, 1:00-2:00 PM Room 153 C/B
Fillet Displays - Skillful fishmongers place each fillet with care and thoughtfulness.
In this tilapia fillet display, each fillet is purposefully placed with the thick, dorsal side of the fillet towards the front of the case and closest to the customer's vision. This approach accomplishes several things.
1. The thick edge of each fish fillet holds back the fillet above it, and so on, instead of letting it slide down the case display. This technique is essential when displaying fish on a significant angle towards the customer.
2. This placement covers the fillets' less visually appealing tail and belly or nape.
3. The overlapped fillets create a visually attractive braided look.
4. The horizontal tilapia in-between to the long vertical salmon fillets creates additional contrast to catch the customers' eye.
I understand this partly because I created many displays that would slip and slide into the front glass of the case, creating an unappealing display and dirty windows. "Broken hearts and dirty windows make life difficult to see." - John Prine
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Assistant Store Director SAFEWAY
4wI love those little corn holders 🌽