Fair & Square ’s Post

Fair & Square reposted this

View profile for Alexander Duong, graphic

Founder & CEO at Fair & Square

MAJOR ANNOUNCEMENT! 🚨 Fair & Square Honey and Cinnamon Sugar graham crackers have arrived Nationwide at Sprouts Farmers Market! This is truly a dream come true. 😊 Graham crackers and Teddy Grahams are classic childhood snacks that I know bring back fond memories for so many. For me, graham crackers were an afternoon favorite, watching TV (Macgyver) with my dad or after dinner with a warm glass of milk. Reimagining these classics with gut friendly, top 14 allergen free ingredients has been on the Fair & Square roadmap since I started the business 4 years ago. I wanted to start with savory favorites (Cheezits and Wheat Thins) but I knew we couldn’t leave those with a sweet tooth behind.  After 18 months of R&D, I think we nailed it with the trifecta of healthy, wholesome ingredients, delicious flavors and texture. Grab a box on Amazon for 25% off with code 25GRAHAM, or at your local Sprouts. Let me know what you think! What memories do graham crackers conjure up for you? Share your snacking story below! #CPG #ProductDevelopment #Entrepreneurship

  • No alternative text description for this image
  • No alternative text description for this image
Min Taek Hong

Senior Data Analyst | Analytics Engineer | 5 years experience using SQL, Python, Tableau in e-commerce, retail, streaming, digital media & entertainment | MBA Candidate at UCLA Anderson

3mo

hi Alex! Former Thriver here. I've been following the Fair & Square for some time, and it's inspiring to see the brand's journey from afar. Really enjoy the cheddar cheeze crackers flavor especially as they remind me of cheez-it crackers back in the days during field trips. I sneaked one into a movie theater once hah. Excited to try out the Honey and Cinnamon flavor as a fan of teddy grahams myself. Curious to hear (if you could share) how your R&D process has changed starting from your kitchen to today. Thanks!

Tara Oliviere

Owner of Demo Dux Food & Beverage Demos | Sales Manager @ Jak’s Natural Food Brokerage | Natural Foods CPG Independent Sales Consultant | Bernadoodle Mom | Gluten-Free

3mo

They look wonderful. I have been searching for a good GF graham cracker.

Michael Ashley Schulman, CFA

Partner, Chief Investment Officer @ Running Point Capital — Multifamily Office / Family Office / PPLI & PPVA / Wealth Management / Advisor / Speaker / Board Member

3mo

Alex, was great to see you at Sprouts this weekend and gain from your consumer insights. Love your savory crackers too.

Bharat Soni

Founder @BTrue | Generated $17mil in DTC sales from Meta, Google, Email & SMS | I help Wellness brands scale profitably with our multi-funnel marketing strategy 📈

3mo

Congratulations on bringing nostalgia back with a healthy twist! 🎉 Can't wait to dive into these guilt-free goodies! How do you come up with such deliciously innovative ideas?

Betsy Foster

President at Love Life!

3mo

Huge congratulations. Great product.

Peter Gialantzis

Pod Foods: We Deliver Innovation

3mo

Alexander Duong congratulations from Pod Foods! We love to see innovation flourishing anywhere and everywhere. I've had your product and it's really well done. Good to know I can pick it up now anytime I'm at Sprouts.

Solomon Choi

CEO @ Jabba Brands | Growth consulting and advisory for restaurant concepts, CPG, and restaurant technology companies

3mo

These flavors are 🔥

That sounds amazing! Can't wait to try them out. 🎉

Jarret Christie

Managing Partner at Vibrant VC | Investing in the future of food and medicine | CPG investor

3mo

Watching you grow your business and brand methodically is awesome

See more comments

To view or add a comment, sign in

Explore topics