iQuanti’s Post

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Do you think allocating separate budgets for each marketing channel is the best approach? This video reveals a surprising truth and shows you a better way to reach more customers! Discover: Why a "channel-first" approach might hold you back How to take a holistic view of your marketing spend Strategies to maximize your return on ad spend (ROAS) Watch now and learn how to stretch your marketing budget further - https://bit.ly/3JF00BU #iQuantiinsights #Marketing #Digitalmarketing #Growthhacking #budgeting

Transcript

So one of the limitations that we have seen a lot of clients have is they will have budgets which are decided or frozen based on channel. So if you have paid social, if you have, you know probably affiliates, if you have paid search within campaigns as well, you will have your budget frozen. And many times you try to operate within those silos when you're trying to maximize the outcomes for the budget that is given for that particular channel. But when you take a slightly higher level view and think of business 1st instead of being channel first, what you could eventually do is look at. Your overall budgets across channels as one particular Kitty, as one pool and then you are determining which channel to activate based on incremental headroom that you see because not all channels will have the same head room. So you'll have to obviously figure out what is the head room for you to grow. And then the second thing is what is the incremental return on a dollar. So I quantity has got a proprietary tool which deploys advanced statistical models through which it is able to give recommendations on what should be the budget allocation across channels which could help us. Maximize our business outcomes rather than operating in the silos of thinking about maximizing the channel outcomes.

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