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Ready to revolutionize your non-endemic brand strategy? Our latest whitepaper has landed!   Blind Spots III dives deep into the untapped potential of Retail Media for non-endemic brands. The third installment in the Blind Spots series showcases game-changing strategies to harness consumer data, drive results with innovative ad formats, anticipate shopper need-states, and reach qualified audiences.   If you're looking to optimize your strategy, Blind Spots III is your roadmap to Retail Media success. Don't let this opportunity pass -- download our whitepaper now and transform your marketing approach: https://bit.ly/3WhiG1x #RetailMedia

Exciting news from KINESSO Commerce! Their newest whitepaper, Blind Spots III, is now available to guide you through the complexities of retail media and provide valuable insights on navigating the ever-evolving landscape of non-endemics. Don't miss out on this essential read — dive into the latest trends shaping our industry by downloading the whitepaper now!

Check out KINESSO Commerce's whitepaper, Blind Spots III, which explores the untapped potential of Retail Media for non-endemic brands.   To learn more and discover strategies to leverage consumer data, create innovative ad formats, anticipate shopper needs, and effectively reach your target audience, download the whitepaper today!

Non-endemic brands are learning to do more with #RetailMediaNetworks and this white paper outlines the strategy for getting the most out of them.

🔅 Forget dusty marketing tactics that belong in a museum exhibit. Gen Z isn't impressed by stale flyers – they're fluent in memes and dropping fire disses on inauthentic brands. Leave the millennials, Gen Z holds the spending power! We help you speak their language and build lasting connections through killer Gen Z marketing strategies. We translate your message into the language of lit social posts and fire TikTok trends, alongside authentically promoting your Brand with special emphasis on sustainability & value-consciousness. From social justice advocacy to the latest dance challenges, we understand what resonates with Gen Z and craft campaigns that are more than just content – they're conversations. Forget fleeting likes, we're all about building lasting connections. We don't just chase trends, we create authentic experiences that foster brand love and drive real results. Imagine a loyal army of Gen Z advocates – that's the power we can unleash for your brand. Let's ditch the cringe and dominate the future of marketing together. We're your Gen Z whisperers, ready to decode their desires and turn them into loyal customers. To, all the Brands out there - We're introducing Gen Z marketing into our expert set of services! Reach out to us today, for strategies that drives you immense sales from your RIGHT AUDIENCE! Call us on: 91 9460367365 #genZMarketing #compusysesolutions #digitalmarketingagency #creativecontentdesign #brandawareness #digitalmarketingagencyinjaipur #generationZ

A recent article from Vogue Business shed light on the dynamic 'path to purchase' for this digitally-savvy generation. Unlike their predecessors, Gen Z's purchasing decisions are not linear but a whirlpool of social media influence, peer recommendations, and celebrity endorsements. It's imperative for brands to craft content that not only resonates but also inspires. While digital strategies are crucial, let's not forget the timeless impact of in-person experiences. Traditional advertising has not yet left the stage, and it can complement digital efforts to create a holistic brand experience. As we navigate this shift, it's an exciting time for #VisualMerchandising professionals to innovate and blend the digital with the physical to captivate this key demographic. #RetailTrends #ConsumerBehavior #SustainableRetail

Marketing, communications and engagement evolves with every generation! Here’s a quick article and a beautiful summary that can help strategizing your marketing plan. #Marketing #Trends #GenZ #millennials #SocialMedia

Marketing and advertising lead audiences to buy from brands, but most of the purchasing decisions you make aren't even conscious when it comes to why you bought from a particular brand. You see, the best marketing and advertising positions brands in consumer's minds for when they are ready to buy. But what customers don't realize is that they make a subconscious connection to the brand and associate themselves with what the brand is trying to make them feel. If you're lost, then stay with me for a second. Think about a brand like DOS EQUIS, in their commercials they typically end with an older gentleman in a suit, accompanied by two women. Do you think that's just for shits and gigs? No. It's because Dos Equis is trying to reach people 1.) of the same demographic, or 2.) who see themselves as that demographic. However, when you go to the store and buy Dos Equis, you're most likely not making the conscious decision to buy it because of their positioning, it is a subconscious choice. That is the power of marketing and advertising. That is why it is so important to strategically and creatively position and market your brand. #marketingpsychology #marketingstrategy #adstrategy #advertisingstrategy #creativeadvertising #creativeads #creativemarketing

After the incredible hype of 2023, retail media is delivering on its promise in 2024. However, are we just scratching the surface of its potential? Non-endemic brands, typically not associated with retail environments, should leverage this rich shopper data and open up a wealth of opportunities for innovative marketing strategies. I have a ton of incredible retail media minds in my network. I'd love to hear your thoughts! Pete Markey, Ollie Shayer, Stephen Shepherd, Ciara Schmidt, Alice Anson, Nola Solomon and Sean Crawford, to name a few. How do you see non-endemic advertising evolving in this space? Read more here: https://hubs.la/Q02GVn5D0 InfoSum #RetailMedia #NonEndemicAdvertising

BRANDS | Insights Gen Z care much more about the social standing of brands they buy from than previous generations. According to a Marketing Society survey, 40% of Gen Z would boycott a brand, compared with just 16% of millennials. For brands, this poses some large problems — especially since those making the decisions at a brand are often a different demographic than their customers. Gen Z make up 40% of consumers, yet the decision-makers tend to be from older generations. The solution is to engage with the younger generations much earlier than at the release of your product. Co-Creation Strategies begin at an earlier stage in the process — they get a brand’s Gen Z community involved right from the start, and so the entire process is more closely aligned with the values Gen Z care most about. Collaboration often leads to more innovation, too. Rather than being feedback-anxious, brands that share are feedback-oriented, using their community to help define goals, select representatives, and make certain that their products will really connect with the target audience. Ultimately Co-Creation is about authenticity, innovation, and embracing change to secure a future. Brand is no longer just about selling, but sharing: collaborating with a community to drive towards mutually defined goals. ➡ At Thred Media we implement Co-Creation Strategies to help brands connect authentically with Gen Z. Get in touch to explore how we can help drive your business forward--> [email protected] #GenZ #CoCreation #Brand #Insights #Strategy #Marketing #Advertising