A recent Bloomberg article by Sarah Rappaport highlights a #stratford apartment currently being marketed by UK Sotheby's International Realty for an East London record of £17.5m (£3,792psf). Stratford has certainly come a long way since the rather strange, pre-2012 Olympics resi building boom (I worked there!). In the coming months I’ll be trying to quantify how 'soft' elements impact the increased/inflated/accelerated desirability of #realestate. For anyone else looking to do the same, swiftly follow these two steps… 1. Ignore pretty much all ‘#Placemaking’ research currently out there, then, 2. Buy ‘Manchester Unspun’ by Andrew Spinoza. This book holds some great insights into how the cultural Soft Power of #Manchester has influenced its built environment over the years. Whilst I’m not suggesting that the relationship between a £17m apartment/the Olympic Games is directly comparable to the legacy influence of the #Haçienda on modern day Manchester, what I would say is that Andy’s book offers some hugely important thought processes that we can borrow. I’ll be kicking this off by joining the head of our Colliers Birmingham office, James Cubitt to discuss how perceptions of #Birmingham have changed in the last few years and how this has fed through into the rapidly changing skyline – Podcast to follow!
PS. Good luck with the sale Alex Isidro!
Tim Burke, Tom Bloxham, Dominic Pozzoni, Kirsten Marie Hald MRICS, Daniel Barbanel, Pippa Burke, Hannah Zitren, Megan McDonagh, Paddy Allen, George Adams, Alanna Peach MRICS, Andrew White, Lucy Keeling, Kate Jarvie, Sara Lindblom, Emilia W..
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Harvard Graduate Student | Contributing 5-years industry experience to promote impactful developments | Actively pursuing new real estate opportunities.
6moThis is wonderful to see, Kaitlin McCarthy, and a well-deserved honor. Congratulations!