Media and Games Invest (MGI) is now officially Verve Our rebranding is not just a change of name, but a reaffirmation of our commitment to responsible, data-driven advertising solutions that drive better outcomes for our partners. Our mission? "𝐋𝐞𝐭'𝐬 𝐌𝐚𝐤𝐞 𝐌𝐞𝐝𝐢𝐚 𝐁𝐞𝐭𝐭𝐞𝐫" – by enabling better outcomes with responsible advertising solutions, with an emphasis on emerging channels. 🎥 Watch our CEO, Remco Westermann, discuss the new name and our strategic vision in this interview with Dagens industri: https://lnkd.in/ecUhEAVd Thank you to Håkan Sjögren and the Nasdaq Team for inviting us to the Closing Bell to celebrate our name change. #responsibleadvertising, #AI, #DigitalMedia
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Join our very own Shamsul Chowdhury as he takes to the stage alongside some of our industry's finest, and our partner Mediaocean, to share his view on the outlook for advertising in 2024. 📅 What are advertisers most concerned and excited about for 2024? 💵 Where do brands plan to spend their media budgets? 🎨 How are marketers bridging the creative gap? 🔗 Register here https://lnkd.in/e4y2N6Q5
Register for the highly anticipated review of our 2024 Advertising Outlook Report on Thursday, January 18, 2024, from 12–1 p.m. ET! Join dentsu's Cara Lewis, Jellyfish's Shamsul Chowdhury, Initiative's Jennifer Dass, Mediaocean's Aaron Goldman and Kirsten Maurer, and Omnicom Media Group's Joanna O'Connell as they dive into anticipated trends and answer your questions about #GenerativeAI, the #metaverse, #CTV, and more. #Webinar #AdTech https://loom.ly/4sH5x5M
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If you didn't catch the session "Lights, Camera, Acquisition" with Kate Good, Annie Wildasin, and Billie Wildrick, you've missed out, but catch the recap written by GlobeSt.com. By leveraging AI technology, marketers can now quickly create engaging ads using a combination of readily available photos and clips. Budgets, time, and resources no longer have to be a barrier to entry. Read more in the article below. #DigitalMarketing #AIMConf #Multifamily #MultifamilyMarketing
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This should be an interesting session for any one in digital media. Quick Register Now!
#PubClub We're thrilled to announce our upcoming virtual roundtable on 'Video Innovations in Ad Tech'. Join us for a groundbreaking session with leading ad tech experts as we explore the next wave of video innovation, AI, CTV, the impact of IAB’s updates to Google Video Policy, and innovative revenue models for publishers. Featuring industry titans: - Emily Yri | VP International Marketing, PubMatic (Moderator) - Hari Shankar | Vice President APAC at ShowHeroes Group - Charles L. | Head of Marketing Solutions, myTV Super - Pankil Mehta | Chief Business Officer, Alchemy Group 🗓️ When: 12th September, 2024 🕑 Time: 2 PM IST / 4:30 PM SGT Register now: https://lnkd.in/gpFjK6Hn #Webinar #AdTech #Publisher #CTV #VideoInnovations #AI
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Claritas launches its AI Broadcast Attribution solution, offering deeper insights and precise measurement of broadcast campaigns, integrating with digital strategies for holistic marketing performance. Read the Latest full News - https://lnkd.in/dKi_RuPp #Martech #Martechedge #MarketingAnalytics #AIAttribution #BroadcastMedia #DataDrivenMarketing #Claritas #CampaignOptimization #AdTech #MarketingInnovation #AudienceInsights #DigitalStrategy
Claritas Unveils AI Broadcast Attribution Solution for Enhanced Marketing Insights
martechedge.com
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If you didn't catch the session "Lights, Camera, Acquisition" with Kate Good, Annie Wildasin and Billie Wildrick, you've missed out, but catch the recap written by GlobeSt.com. By leveraging AI technology, marketers can now quickly create engaging ads using a combination of readily available photos and clips. Budgets, time, and resources no longer have to be a barrier to entry. Read more in the article below. #DigitalMarketing #AIMConf #Multifamily #MultifamilyMarketing https://hubs.li/Q02xgMvT0
Apartment Marketers Find Value in AI-Generated Video Ads | GlobeSt
globest.com
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👇 𝐓𝐡𝐞 𝐀𝐈 𝐌𝐞𝐝𝐢𝐚 𝐒𝐡𝐢𝐟𝐭 𝐒𝐞𝐫𝐢𝐞𝐬. 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 𝟑 👇 𝐘𝐨𝐮 𝐭𝐚𝐥𝐤𝐢𝐧' 𝐭𝐨 𝐦𝐞? 𝐌𝐞𝐞𝐭 𝐀𝐥 𝐌𝐢𝐜𝐡𝐚𝐞𝐥𝐬’ 𝐀𝐈-𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐕𝐨𝐢𝐜𝐞 𝐭𝐡𝐢𝐬 𝐬𝐮𝐦𝐦𝐞𝐫 What is this about? Well, NBC will utilize an AI-generated voice of legendary broadcaster Al Michaels to provide daily recaps of the 2024 Summer Olympics in Paris. This innovative approach, leveraging advanced AI voice synthesis technology, aims to recreate Michaels' signature style and expertise, offering a personalized and engaging viewer experience since it is capable of greeting viewers by name. Therefore, this technological milestone highlights the increasing integration of AI in media and its potential to revolutionize content production and consumption. Is he happy about it? Michaels himself, initially skeptical, was astonished by the AI's accuracy, noting it was "almost 2% off perfect." "Your Daily Olympic Recap on Peacock" will feature highlights from NBC's extensive 5,000 hours of live coverage, generating nearly 7 million unique recap variants tailored to individual preferences. This initiative not only enhances the delivery of personalized sports content but also sparks discussions about AI's role in creative industries. All in all, NBC assures that all AI-generated content will be rigorously reviewed for accuracy, demonstrating a commitment to maintaining high standards. In the rapidly evolving world of media, artificial intelligence (AI) is revolutionizing news production and content creation, offering television stations unprecedented opportunities to enhance efficiency and content quality. This series explores practical examples of AI in action, highlighting how leading players in media are leveraging AI to transform their media production processes. #helloamplify #broadcasting #journalism #artificialintelligence #news #media #followamplify #newcontents
NBC to use AI-generated version of Al Michaels' voice during Summer Olympics
nbcnews.com
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🏆 Elevate your sports production workflow! Dalet Flex is accelerating media workflows for teams, leagues, federations, and broadcasters. Key highlights include: • Streamlining sports media operations with advanced technology • Enhancing collaboration and efficiency across teams • Utilizing AI and automation for smarter content management Don’t miss out on the strategies that can transform your sports media production. Read more here: https://hubs.li/Q02Jn-p-0 #SportsProduction #MediaWorkflows #AI
Accelerating Content Workflows in Sports Production | Dalet
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Exciting news about our distribution and monetization buildout. Great effort from all with a special thank you to the devs on both teams in making it all work! #contentcreators,#contentdevelopment,#contentmarketing,#contentmarketingstrategy,#contentsyndication,#distribution,#mediaandentertainment,#mediaindustry,#mediainnovation,#musicbusiness,#musicdistribution,#musicindustry,#musicindustrynews,#musicmarketing,#musicnews,#syndication,#videocontent,#videoentertainment
We welcome Pixels.AI - our latest partner for added monetization and distribution. #contentcreators,#contentdevelopment,#contentmarketing,#contentmarketingstrategy,#contentsyndication,#distribution,#mediaandentertainment,#mediaindustry,#mediainnovation,#musicbusiness,#musicdistribution,#musicindustry,#musicindustrynews,#musicmarketing,#musicnews,#syndication,#videocontent,#videoentertainment
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On a mission to save businesses $100M in wasted marketing spend by 2026. CEO at Playbook Media/ GrowTal, Angel Investor, Startup Advisor
I find it astonishing that so many brands don’t see what’s coming. The emergence of Ai is leveling the playing field for DR advertising, making the most prevalent of channels (Google and Meta) so competitive that it’s a race to the bottom where all profits are transferred into the pockets of the media channels themselves, not the brands. The opportunity then lies in 2 places: alternative channels and further up funnel. The problem that marketers face is the manpower it takes to manage multiple channels and how to properly measure their impact. In my webinar next week with Rockerbox and TV Scientific we are going to tackle these questions head on. With modern measurement tools like Rockerbox, you will learn how an alternative, upper funnel channel like CTV can be purchased and properly measured against the impact on your revenue. Please join us on May 21st at 11am PST/ 2pm EST to learn more about how these technologies can benefit your business. (link in the comments) #DigitalAdvertising #CTV #MMM
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🏆 Elevate your sports production workflow! Dalet Flex is accelerating media workflows for teams, leagues, federations, and broadcasters. Key highlights include: • Streamlining sports media operations with advanced technology • Enhancing collaboration and efficiency across teams • Utilizing AI and automation for smarter content management Don’t miss out on the strategies that can transform your sports media production. Read more here: https://hubs.li/Q02Jp2Fq0 #SportsProduction #MediaWorkflows #AI
Accelerating Content Workflows in Sports Production | Dalet
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Managing Director at Nasdaq
3moIt was a Pleasure to have you in the house. Let’s Go Verve 💥🚀