International Dairy Federation’s Post

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#Today at the IDF Regional dairy Conference Asia-Pacific 2024 in Kochi, Kerala, India, IDF Board Member, Laurent Damiens, chaired the Innovations in marketing session. He was accompannied by IDF Director General, Laurence Rycken, by IDF President, Piercristiano Brazzale, and by IDF Board Member, Meenesh Shah, Chairman and Managing Director of the National Dairy Development Board which hosted and organised the conference together with IDF. As IDF Director General, Laurence Rycken, said "Innovation is part of IDF's DNA from the very beginning 120 years ago, as the founding of IDF was an act of #innovation itself" Today, IDF promotes innovation in #marketing though its Standing Committee on Marketing, chaired by Christine Leighton from #SouthAfrica and Pamela Nalewajek, from #Canada. Also, the SC on Marketing has an Action Team called International Milk Promotion Group, led by Kendra Campbell from #Australia, to foster generic campaigs on milk promotion and consumption. Currently, IDF recognises innovation in Dairy Marketing both through its IDF Dairy Innovation Awards, sponsored by Tetra Pak, with the Innovation in Marketing & Communication Initiative Building Dairy category that acknowledges marketing campaigs commercial or generic. Also, IMP as an IDF Action Team gives the IMP "Yves Boutonnat" Trophy to the most voted generic campaign among its various members from all over the world. Both awards are delivered at the IDF World Dairy Summit that this year will take place in Paris, #France.

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Amlan Roy Choudhury

Associated British Foods Plc : AB Mauri / Business Development / Innovation / AFSTI & ISAE India Member

3mo

Much innovation to come in India for Dairy sector with this good program conducted at Kochi! Appreciate the initiative of International Dairy Federation to organize the international event at India as we see potential coming in large.

Mohd.Abul Kalam Azad

Dairy Expert in World Bank Funded Mega Dairy Project (LDDP) previously served in Milk Vita, NORAD,etc.

3mo

Feeling happy having with you on the dias !!

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