Interbus S.A.’s Post

Car company *Volkswagen* advertised in the cinema hall...and suddenly a call was made on everyone's mobile at the same time...the audience picked up the mobile...and...then...ohhh. A great way to educate....brilliant 👍👍 This is called a creative and educative advertisement. Advertisements are used to educate the public through three main techniques: persuasion, information, and reminding. Through TV, newspapers, and directories, marketers find it possible and easier to meet their esteemed clients. Informative advertising uses information to appeal to potential customers. Many forms of advertising, such as ambient and persuasive advertising, rely on provoking an emotional response, but informative advertising aims to sell more of a product or service through information sharing. Now think, If cinema was equipped with movable seats, people might thrilled of real accident, isn't it?. 3i Industrial-Solutions #advertisingandmarketing #creativeadvertising #informativepost #roadsafety #safetyawareness

Storythings will be there at #sxsw! if you're attending and want to talk to us about making brilliant content formats, let me know!

Valentine is a peak season. Popcorn packs in the cinemas are held by 95% of cinemagoers. Brand the pack, eyeballs see it, purchasing hands hold them. Your brand is the cynosure of all eyes. #advertising #marketing #branding #presence #visibility #promotion #sales

💥 By 2029, #CTV will take over 40% of global #TV screen #advertising revenue.💥 Many players want to be involved in this growth story Heading to Cannes Lions International Festival of Creativity? Get in touch if you want some #Advertising trends/insights/analysis 💥Profit margins on #advertising are much higher than on #hardware – about 50% compared to less than 1%, hence the increase number of hardware companies involved in the #advertising space. 💥#Retailers :Boots UK Tesco Walmart and many others are also increasingly involved in the CTV opportunity, acquiring, or partnering with hardware companies. 💥#Partnerships and #collaboration key for success in the #advertising space. Thank you Matthew Bailey and the Omdia #advertising team for the great research we have in this space! Get in touch for more! I can't be at #CannesLions this year as I will be presenting this fascinating research in #Toledo at Conecta FICTION & ENTERTAINMENT! #Conecta8 Beatriz Cavanillas Alba Pérez Puente Géraldine GONARD

In a week buzzing with excitement at Cannes Lions International Festival of Creativity, which I'm following online this year, my one of the focus is on the future of #adtech and #addressable ads. There has been a comeback to this topic in recent #Entertainment and #Media events as well, including last week's New Europe Market (NEM) with numerous panels and speakers discussing its future. According to Omdia research, by 2029, #CTV will capture #40% of global TV screen advertising revenue, highlighting significant growth opportunities and it comes with nice margins (mostly) as #Advertising profits are around 50%, compared to less than 1% for hardware According to recent research from Dataxis OTT Advertising: Revenues are projected to grow at a double-digit rate, reaching over EUR 17 billion by 2025. There still several challenges to overcome, that include data privacy, technological integration, and balancing power between traditional broadcasters and digital platforms and more. Despite these challenges, I believe this segment offers significant growth. Broadcasters and pay TV operators converting to OTT can tap into extra #revenues, with data showing positive trends. The key now lies in effective execution. If you're interested in discussing or debating this topic, especially in creating use cases for the #Baltic and #Nordic markets, let's connect! #CTV #AdTech #Advertising #Innovation #MediaTrends

Some are in it for the game... At CRG, we're in it for the commercials!! What are you hoping to expect from this year's spots? #superbowl #commercials #superbowlcommercials #advertising #TVadvertising #TVcommercials #superbowlads #superbowl2024 #superbowlads2024

I love it when a brand and agency really understand their audience, tap into cognitive psychology and produce this level of magnificence. Amazing work Kia Australia Pty Ltd and Scoundrel 🙌 Not only is this advert beautifully shot but it resonates perfectly with the target audience. Visually it is full of charm and stylish restraint, taking advantage of the cosy cocoon of an Aussie pub to create the perfect, comfortable, nostalgic setting. Then filling it with our sporting heroes and clever one liners is genius. As viewers, we're relaxed by the familiarity (so more receptive to messaging), we're engaged and looking out for the next cameo appearance (so more able to commit that messaging to memory) and we're entertained (strengthening recall). Now what will the new Ute be called ... I can't wait for the reveal (don't spoil the surprise by googling it 😉) Well done Kia and Scoundrel, I think this is perfection 👌 Adgile, Shaun Lohman, Craig Service, Mark Schanzl, Isaac Stefaniw, Stu Carr, Simon Eames, Sam Bentley, Amie Warner, Cassidhe Lock, Erin Rolla, Kayla Jooste, Emily Duff, Alexandra Monneret, William Montessori, Helana Viliamu, Grant Wechsel, Justin Lebbon #technology #tvmeasurement #adtech #insights #tvadvertising #vod #measurement

Planning an #advertising #campaign in 2024? Will your audience be at... the cinema? sports events? City centre? hospitals? restaurants and bars? local shops? theatre & gigs? or...all of the above and more?? Then it's time you took a look at Bus & Tram Advertising as part of your media mix - where there's a bus, there's people! Drop me a message if you'd like a chat... #2024planning #newyeargoals #profilebuilding #awarenessmatters #localbusiness

LEATHERBACK a financial tech company campaign on cinema screens executed by us in multiple cinema locations. Place a BARCODE on the cinema screens redirecting millions of prospective subscribers nationwide to your APP. That's direct conversion! In this video, the audience are holding their phones, Barcode them right away. Over 90% of people have their phones in their hands at all times. When they look up to the screens, you cannot lose them. Ensure there is an incentive attached to scanning the barcode, this is a Nigerian audience, understand your audience and capture them when their eyes are on the screen showing your brand. #promotions #traffic #feedback #kpi #growth #tech #digitalmarketing #campaigns #brandadvert #cinemamarketing #advertising #PR #sales #launch #goals #conversion #profit

On today’s episode of ADs WE LOVE! 🫶🏽 The Duracell Company explores an emotional approach to communicate the quality of their product while also showing us how important family bonds can be. Did you have any awwn moments watching the ad? Let us know in the comments. 😊 #ADsWeLove #Duracell #Advertising #TVC #MediaAgency #DottsMediaHouse #CoCreateMagic #DMH