Sun, Sand, and Strategic Advertising: How Corona Made a Splash at Piraeus Port When #Corona sought to rejuvenate its brand image, it turned to Interbus S.A. for an impactful OOH campaign at Piraeus Port. Why? Interbus holds the exclusive advertising rights at this bustling hub, a gateway for over 16 million travelers and 1.5 million cruise passengers annually. By combining strategic bus and huge lightbox advertising, Corona's "This is Living" campaign was omnipresent, ensuring maximum visibility. The "This is Living" campaign focused on rekindling a sense of connection and adventure. Through captivating visuals of serene landscapes and relaxing moments, it invited viewers to take a mental mini vacation, aligning perfectly with Corona's ethos of celebrating life's simple pleasures. Choosing Piraeus Port Authority-PPA/OLP-COSCO Shipping areas wasn't just strategic; it was genius. This prime location allowed Corona to reach a diverse, high-volume audience, making a memorable impact. Interbus' expertise in vibrant outdoor advertising successfully transformed Piraeus Port into a vibrant canvas celebrating relaxation, nature, and genuine connections. Interbus offers unmatched out-of-home advertising solutions. Partner with us to turn your next campaign into a full-sensory experience. Contact us today and let’s get started! #OOH #oohadvertising #outdooradvertising #advertising #branding #PiraeusPort #Greece
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