Brand leaders are facing multiple challenges. From inequality to economic uncertainty, climate change to humanitarian crises, what is the role that brands must play in shaping a better path forward? Today’s most relevant and valuable brands are those that appear to effortlessly balance power and responsibility. We asked some of the world’s leading companies about the moves that are giving their brands purpose and impact, and how they're planning to address the main challenges of 2023.
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Next week, we unveil the 100 most valuable brands of 2024. Stay tuned to see the top risers and who's new to the table - pre-register below to get the report straight to your inbox https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024
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Interbrand's Best Global Brands 2024 report is almost here! Pre-register below, and we’ll send the 25th annual edition straight to your inbox. https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024
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We’re proud as punch to share that our work with our clients has been shortlisted in this years Transform Awards Transform magazine 😊 McHappy Day for Best Visual Identity by a Charity, NGO or NF 🛎 Minor Hotels for Best Brand Architecture Solution 👩💻 NRI Australia & New Zealand for Best Localisation of an International Brand 👩⚕️ OET for Best Brand Development Project to Reflect a Change of Mission, Values or Positioning and Best Visual Identity from the Education Sector Congrats to all the Interbranders and our incredible clients 💫 . Impactful work through impactful partnerships. Fingers crossed come November 🤞
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In a world where beauty dupes—cheaper alternatives to high-end beauty products—are mainstream, what does this mean for brand loyalty? Lauren Kelly explores the growing trend and ways brands can protect their value and maintain emotional connections with their customers here - https://lnkd.in/gpNPTFVM #brandstrategy #beautydupes
All’s fair in love and lipstick: Beauty ‘dupes’ and how to beat them
https://insideretail.com.au
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How do you build on the brand identity of the world's greatest building system?👇👇 With refreshed design elements that are fluid between physical and digital, bringing the joy and pride of building and creating to life in a new way. Awesome work for the LEGO Group Our Lego Agency (OLA) and the Interbrand global team #SystemInPlay #LEGO #BrandDesign
LEGO is building beyond the bricks as it launches its first full set of design elements, evolving its brand identity. the LEGO Group has seen incredible growth over the last two decades, cementing it as one of the world’s most loved brands. The LEGO logo has always been a consistent, widely-recognizable design element, but the brand needed to be able to offer a fluid and cohesive brand experience across all physical products and digital platforms. OLA and Interbrand worked across the entire brand portfolio to connect the dots between the business, ultimately informing a range of connective elements across physical and digital that, together, would build a recognizable brand experience. The resulting design system introduces refreshed assets and architecture while keeping LEGO’s classic System-in-Play structure at heart—all pieces can be used together, in multiple ways. Read the full LEGO press release below for more ↓ https://lnkd.in/eEKbSCyw #LEGO #SystemInPlay #BrandDesign Nicole Taylor, Thomas Holst Sørensen, Anas Sarraj, Megan Blair, Mat Boyle, Claus Kristensen, René Christoffer, Andrew Michael Payne, Oliver Maltby, Phil Bold, Emma Ellis, Kristian Sear, William Couzens, Georgina Levey, Georgia Walters, Colophon Foundry, Stuart Brown, Iain Acton, Mainframe, Robert Ball
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Our CEO Nathan Birch was asked to contribute to the insights featured in the first Skills Horizon report launched by The University of Sydney Business School In the report leaders across business, government, academia, defence, culture and the arts, including former prime ministers, global and Australian CEOs, army generals, government secretaries, head chefs, and NGOs discuss the skills needed to navigate a decade of unprecedented change. The report highlights both urgent and unexpected skills as well as offering a comprehensive roadmap for business leaders to futureproof their organisations and ensure their teams have what it takes to navigate emerging competencies and challenges. Read more and download the full report here: https://lnkd.in/ggeiziPf
The University of Sydney Business School is excited to launch the inaugural Skills Horizon report, an annual series from Sydney Executive Plus (SE ). Featuring insights from over 70 Australian and global leaders, the 2025 Skills Horizon report explores the essential leadership skills needed to navigate a decade of unprecedented change. Professor Kai Riemer, co-director of SE , emphasises the importance of a flexible, lifelong learning strategy to lead with clarity and confidence. “As we enter this decade of disorientation, business leaders face five messy shifts: in values, technology, accountability, trust, and energy,” says Associate Professor Sandra Peter, co-director of SE . The report highlights both urgent and unexpected skills, including humanities thinking and quantum fluency, offering a comprehensive roadmap for business leaders to futureproof their organisations. Read more and download the full report: https://lnkd.in/gfJt9Fzq
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A huge congratulations to NextSense on the opening of their new centre for innovation. Inspiring to see NextSense make their bold vision a reality, with so many people joining them to celebrate such an incredible achievement. We can’t wait to see what this new era brings. Leonie Nicole Chris Paola
Today marks a new era for people who are deaf, hard of hearing, blind or have low vision, with Prime Minister Anthony Albanese joining our clients, students, staff and supporters to officially open our centre for innovation at Macquarie University. Housing allied health, disability & cochlear implant services, a school and preschool, and a major research and professional education program, this is a nationally significant piece of social infrastructure that will remove barriers for people who are deaf, hard of hearing, blind or have low vision. Importantly, it will also be a gateway to new partnerships between service providers, researchers, government, industry, and technology to share knowledge and advance the field. Thank you to those who have been with us every step of the way, and helped make our bold vision a reality. We’re excited to work together with you to write our next chapter. #Deaf #HardOfHearing #Blind #LowVision #Innovation #Technology #NewEraofNext
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The big 5-0. It’s a pretty incredible milestone for anyone to hit, and brand agencies are no different. This year marks the 50th anniversary of Interbrand first opening its doors. From Seoul to São Paulo to right here in Sydney, we’ve been celebrating five decades of brilliant work, wonderful people and iconic moves from around the world. Here in the Australia office, it’s given us a chance to look back at what we’ve achieved over the years, and get excited about what the next fifty might look like. Stay tuned for more 👀
