Integral Ad Science’s Post

As the media landscape becomes increasingly polarized and the spread of misinformation accelerates during election season, how can brands navigate this terrain while still driving superior results? The IAS Election Lab analyzed the rise in political content and misinformation, exploring how IAS Context Control Avoidance segments can be tailored to different brand needs and support responsible media. Read more on the IAS Insider: https://lnkd.in/e3DHruZZ #Elections #ResponsibleMedia #Misinformation #Advertising

As a #CustomerObsessed organization, we believe that our customers' success is ours, too. Feedback is a gift, and we are always listening to better understand how to support them. Our partners Sangram Patil (GroupM) and Maria Loretta Fernando (Interactive Avenues) took the time to discuss how IAS’s industry-leading solutions and best-in-class approach are driving superior results for brands and advertisers. Head to the IAS Insider to read more: https://lnkd.in/eNhk7w_S #Agency #SuperiorResults #Advertising

Actionable data is key to combating the harmful effects of deepfakes and misinformation. By developing the industry’s first deepfake measurement offering, we enable advertisers to further verify the safety and suitability of their digital media investments through AI-powered technology. Backed by our AI-driven Multimedia Technology with frame-by-frame analysis, our offering helps advertisers avoid running adjacent to deepfake content as part of the GARM misinformation category. Read more in EMARKETER: https://lnkd.in/eG7Ju_dh #Deepfakes #AI #BrandSafety #Advertising

Last night, IAS hosted the inaugural “Cannes Away from Cannes” in Chicago and brought together a distinguished group of executives for an evening of inspiring conversations and networking. IAS RVP Lindsey Danek moderated an esteemed group of speakers that included Willie Jackson (Starcom),  Kelly Chiricotti (SPARK), Brad Moranchek (Kimberly-Clark) for a panel discussion on the topic of AI, Misinformation and the Video Mindset. Thank you to our panelists and guests for joining, and we’ll see you next year!

In our “Masters of Media” series, our team connects with the industry leaders making their impact on the APAC advertising landscape. Our latest edition spotlights EssenceMediacom’s Nic Jones, who oversees strategy and planning for the agency. Together, we explored Nic’s journey in digital advertising, programmatic mythbusting, and audience addressability. Click here to read more from Nic: https://lnkd.in/ggAbRkGH #Agency #Advertising #Programmatic

IAS CMO Khurrum Malik has been named to the The Wall Street Journal’s CMO Network, which highlights the decision makers driving revenue and market-share growth for their businesses through strategic marketing initiatives and impactful leadership. Congratulations, Khurrum! See the rest here: https://lnkd.in/egEARQR4

Hear from IAS SVP Craig Ziegler on the latest innovations in brand safety with TikTok that are helping marketers navigate tomorrow’s advertising landscape while maximizing ROI through short-form video. Craig also highlights in his conversation with Dennis Petrone (TikTok for Business) the importance of pre-bid controls that are native within platforms as brands address their unique brand safety and suitability concerns. Watch the full segment here: https://lnkd.in/e7JQ34BE #Video #TikTok #BrandSafety #Advertising

Misinformation and brand safety were topics du jour at #CannesLions2024 with 60 global elections taking place this year. Opening up the discussion in ADWEEK’s latest Voice column, IAS CEO Lisa Utzschneider explores how advertisers can avoid misinformation, protect their brands, and still reach the engaged audiences of both premium and diverse publishers. Read the full piece here: https://lnkd.in/dURBQ8qt #BrandSafety #Misinformation #Advertising

IAS and Microsoft Advertising are partnering on a global integration to safeguard and scale your business across the Microsoft Advertising Network. Through our Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement, validate your marketing campaigns using trusted third-party analysis. Our latest collaboration empowers marketers to make data-driven decisions and level up campaign performance. Click the link to learn more: https://lnkd.in/dddPs5wY #DigitalAdvertising #MediaQuality