Integral Ad Science’s Post

As the media landscape becomes increasingly polarized and the spread of misinformation accelerates during election season, how can brands navigate this terrain while still driving superior results? The IAS Election Lab analyzed the rise in political content and misinformation, exploring how IAS Context Control Avoidance segments can be tailored to different brand needs and support responsible media. Read more on the IAS Insider: https://lnkd.in/e3DHruZZ #Elections #ResponsibleMedia #Misinformation #Advertising

As a #CustomerObsessed organization, we believe that our customers' success is ours, too. Feedback is a gift, and we are always listening to better understand how to support them. Our partners Sangram Patil (GroupM) and Maria Loretta Fernando (Interactive Avenues) took the time to discuss how IAS’s industry-leading solutions and best-in-class approach are driving superior results for brands and advertisers. Head to the IAS Insider to read more: https://lnkd.in/eNhk7w_S #Agency #SuperiorResults #Advertising

IAS’s CEO, Lisa Utzschneider, joined TikTok’s Robin Shore and Rahul Sharma for a conversation about how we’re bringing advertisers more choice and transparency through our brand safety and suitability measurement solutions, including our latest co-innovation delivering category exclusion and vertical sensitivity controls for advertisers in over 60 countries across TikTok. “𝗢𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗜𝗔𝗦 𝗲𝗻𝗮𝗯𝗹𝗲𝘀 𝘂𝘀 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗳𝗮𝘀𝘁 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀. 𝗜𝘁’𝘀 𝘃𝗲𝗿𝘆 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁’𝘀 𝗮𝗻 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗹𝗼𝗼𝗽. 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁, 𝘄𝗲 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝗳 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 - 𝘁𝗵𝗮𝘁 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗲𝘆𝗲 𝗶𝘀 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗶𝗻 𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝘀𝗮𝗳𝗲. 𝗪𝗲’𝗿𝗲 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘀𝗼 𝘄𝗲 𝗰𝗮𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗽𝘂𝘀𝗵 𝘁𝗵𝗲 𝗲𝗻𝘃𝗲𝗹𝗼𝗽𝗲 𝗼𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗶𝘀 [𝗯𝗿𝗮𝗻𝗱 𝘀𝗮𝗳𝗲𝘁𝘆 𝗮𝗻𝗱 𝘀𝘂𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆] 𝘀𝗽𝗮𝗰𝗲.” - Rahul Sharma, Product Lead - Brand Innovation, TikTok Watch the full video on TikTok's new Brand Safety Studio: https://lnkd.in/euJEVH-8

Actionable data is key to combating the harmful effects of deepfakes and misinformation. By developing the industry’s first deepfake measurement offering, we enable advertisers to further verify the safety and suitability of their digital media investments through AI-powered technology. Backed by our AI-driven Multimedia Technology with frame-by-frame analysis, our offering helps advertisers avoid running adjacent to deepfake content as part of the GARM misinformation category. Read more in EMARKETER: https://lnkd.in/eG7Ju_dh #Deepfakes #AI #BrandSafety #Advertising

Last night, IAS hosted the inaugural “Cannes Away from Cannes” in Chicago and brought together a distinguished group of executives for an evening of inspiring conversations and networking. IAS RVP Lindsey Danek moderated an esteemed group of speakers that included Willie Jackson (Starcom),  Kelly Chiricotti (SPARK), Brad Moranchek (Kimberly-Clark) for a panel discussion on the topic of AI, Misinformation and the Video Mindset. Thank you to our panelists and guests for joining, and we’ll see you next year!

In our “Masters of Media” series, our team connects with the industry leaders making their impact on the APAC advertising landscape. Our latest edition spotlights EssenceMediacom’s Nic Jones, who oversees strategy and planning for the agency. Together, we explored Nic’s journey in digital advertising, programmatic mythbusting, and audience addressability. Click here to read more from Nic: https://lnkd.in/ggAbRkGH #Agency #Advertising #Programmatic

Hear from IAS SVP Craig Ziegler on the latest innovations in brand safety with TikTok that are helping marketers navigate tomorrow’s advertising landscape while maximizing ROI through short-form video. Craig also highlights in his conversation with Dennis Petrone (TikTok for Business) the importance of pre-bid controls that are native within platforms as brands address their unique brand safety and suitability concerns. Watch the full segment here: https://lnkd.in/e7JQ34BE #Video #TikTok #BrandSafety #Advertising

Misinformation and brand safety were topics du jour at #CannesLions2024 with 60 global elections taking place this year. Opening up the discussion in ADWEEK’s latest Voice column, IAS CEO Lisa Utzschneider explores how advertisers can avoid misinformation, protect their brands, and still reach the engaged audiences of both premium and diverse publishers. Read the full piece here: https://lnkd.in/dURBQ8qt #BrandSafety #Misinformation #Advertising

IAS and Microsoft Advertising are partnering on a global integration to safeguard and scale your business across the Microsoft Advertising Network. Through our Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement, validate your marketing campaigns using trusted third-party analysis. Our latest collaboration empowers marketers to make data-driven decisions and level up campaign performance. Click the link to learn more: https://lnkd.in/dddPs5wY #DigitalAdvertising #MediaQuality