Instacart’s Post

Today, we’re proud to announce our newest retail-powered media partnership with YouTube. We’re now able to help our brand partners, including Clorox and Publicis Media clients, turn their YouTube video campaigns into instantly shoppable experiences. With our first-party audience targeting, closed-loop measurement, and same-day fulfillment capabilities - we’re excited to start piloting this new capability for brands.    According to a recent study, YouTube is the #1 platform consumers use to research products and make purchase decisions, with viewers watching over 30 billion hours of shopping-related content in 2023. 👀 Learn more about today’s news below. ⤵ #CannesLions2024 #RetailMedia #CPG #Advertising #YouTube

Here’s a delicious collaboration: New York Times Cooking recipes are now shoppable on Instacart! Just in time for summer cooking, starting today New York Times Cooking subscribers accessing the New York Times Cooking website can add ingredients from a recipe to their Instacart cart with just a few taps. Check out this short video with our Chief Product Officer, Daniel Danker, trying his hand at summer-ready peaches and apricot crepes from the New York Times Cooking collection, showcasing how easy it is to get all the ingredients from Instacart delivered to your door in as fast as 30 minutes. ⤵

We're thrilled to announce that our Search team has been accepted to present their groundbreaking research at the prestigious ACM KDD Conference in Barcelona this August — one of the premier international forums for data science, machine learning, big data, and artificial intelligence research and applications. Their paper "Mitigating Pooling Bias in E-commerce Search via False Negative Estimation" introduces an innovative approach called Bias-mitigating Hard Negative Sampling (BHNS). This method significantly enhances the relevance of search results by reducing errors during data training, which is crucial for improving user experience and boosting business outcomes. See you in Barcelona! #Research #Ecommerce #DataScience #ArtificialIntelligence

At Instacart, we offer advertising solutions for brands of all sizes to connect with consumers across the U.S. and Canada. Take a look at Kettle and Fire, who have been committed to producing products to support consumers’ health and wellness and contribute to a better food system. With a seamless integration into their overall marketing strategy, advertising on Instacart has enabled Kettle and Fire to increase their brand awareness, support retail growth, and acquire new customers. Explore more in the article below ⤵

Restaurant delivery is coming to Instacart! Through our new partnership with Uber, Instacart customers will have access to the best of both worlds — the most expansive online grocery selection in the U.S. and restaurant delivery, all in one app. Instacart CEO Fidji Simo sat down with Dara Khosrowshahi and Bloomberg’s Emily Chang to discuss the benefits for consumers, as well as our partners - more below. ⤵️

Today, we announced our new retail-powered media partnership with NBCUniversal. CPG brands will soon be able to leverage Instacart’s first-party audiences to enhance their advertising campaigns across NBCU’s streaming content. Read more in Ad Age below. ⤵

We’re excited to be expanding our partnership with The Save Mart Companies, California’s largest grocery retailer, to enhance both e-commerce and in-store experiences across nearly 200 Save Mart, FoodMaxx, and Lucky stores. The Save Mart Companies has long partnered with Instacart to enhance its omnichannel strategy. Now, with the debut of Instacart’s Caper Carts, FoodStorm, and Storefront Pro, the online and in-store shopping experience for customers is further connected. Don’t miss today’s Modern Retail interview with Instacart’s David McIntosh and Save Mart’s Chief Digital Officer to learn more about how we’re working together to make shopping more personalized, convenient, and fun! ⤵️

We’re excited to welcome Victoria Dolan to Instacart’s Board of Directors. With decades of leadership experience for household brands like Revlon, Colgate-Palmolive and Coca-Cola, Victoria brings to Instacart a deep understanding of the CPG and retail industries that will be invaluable as we continue to transform the grocery shopping experience for our partners and customers. Welcome to our table, Victoria!  

For our ongoing Distinguished Speaker Series, Instacart Engineering invites renowned researchers and practitioners to present state-of-the-art work on the technology that lies behind much of the digital economy. Join us for the next session of our series, in which we will host Professor Tao Yu from the University of Hong Kong for a discussion on, “OSWorld: Benchmarking Multimodal Agents for Open-Ended Tasks in Real Computer Environments." Check out our blog for more information on the event. ⤵️