Today, we announced our new retail-powered media partnership with NBCUniversal. CPG brands will soon be able to leverage Instacart’s first-party audiences to enhance their advertising campaigns across NBCU’s streaming content. Read more in Ad Age below. ⤵
Now this is brilliant. NBCUniversal media will benefit greatly from Instacart data. In my decade plus time in online media, the most powerful tool my sales team ever had at our disposal to make media spends more cost efficient and traceable to a true ROI was the data we had at Instacart. Google wishes they had this type of data, and now my other former company and media clients will be huge benefactors. Congrats to both.
This leftist liberal feminist run company is terrible.
Sr Product Manager
1moPeople with disposable income are paying a premium not to see ads. People without extra income are seeing ads Ergo facto, convert the ad spend budget to lower prices, and let retailers advertise the sales. This puts money back into the pocket of customers who will be elated at the grocery prices coming down Who is running these CPG companies? People that don’t care how much stuff costs? Please let me help