Insight Partners’ Post

🔥 Attn all #B2B #SaaS #Marketers. ✅ Hot off the press- my colleagues Dustin Zaloom and Pax Kaplan-Sherman created this incredibly helpful resource (enriched by Insight's quarterly data to benchmark your KPIs - by ARR band. 💡It's a great tool for gauging where you are doing well AND where you need to focus ⏳ Interestingly CAC payback period is the same (12-18 months) for all ARR bands. What do you think is the most interesting stat?

Whether you’re trying to adapt to the new normal in marketing or planning for next year, check out this new interactive SaaS Marketing benchmarking analysis from Insight Partners to help guide your efforts.

🌟 8 Key SaaS Marketing Metrics You Need to Start Tracking Today 🌟 Dear SaaS business owners, Did you know that not tracking the right SaaS metrics is like shooting in the dark with your marketing efforts? Stop tracking vanity metrics for your SaaS business and focus on those that matter if you want to grow your business. With SaaS you need to make data-driven decisions to ensure continued growth and success of your business. And only the right metrics can provide you with concrete data. But with so many metrics to track, it can be challenging to know which ones are vital and which ones are just vanity. Fret not because I have compiled a list of key SaaS metrics you should constantly measure and improve to grow your business and stay competitive in your industry. P.S. Link in the first comment 👇 👇

Dear SaaS business owners, Stop tracking vanity metrics for your SaaS business and focus on those that matter if you want to grow your business. Did you know that not tracking the right SaaS metrics is like shooting in the dark with your marketing efforts? With SaaS you need to make data-driven decisions to ensure continued growth and success of your business. And only the right metrics can provide you with concrete data. But with so many metrics to track, it can be challenging to know which ones are vital and which ones are just vanity. Fret not because I have compiled a list of key SaaS metrics you should constantly measure and improve to grow your business and stay competitive in your industry. P.S. Link in the first comment 👇 👇

Ever wondered why SaaS marketing stands out from traditional marketing methods? 🚀 It's not just about selling software; it's about offering evolving value, digital experiences, and the promise of lifetime benefits! Dive into the nuances and discover why traditional tactics might not hit the mark for SaaS. https://bit.ly/356DyAS #SaaSMarketing #DigitalEra

#Marketing SaaS Conversion Rate: Data-driven CRO Strategies for SaaS Businesses: Unlock the secrets to skyrocketing your SaaS conversion rates with our data-driven CRO strategies. Learn how to optimize pricing, enhance user experience, and harness the power of data to drive meaningful conversions. Elevate your SaaS business to new heights with proven tactics tailored for succes 16 Vote(s)

Uncover the secrets to SaaS marketing success! Discover ideal marketing spend benchmarks, effective budget allocation, and how to maximize ROI. Ready to boost your SaaS? List on We Want SaaS or hire our experts to convert interest into action! 🚀 #WeWantSaaS #SaaSMarketing #MarketingStrategy #MarketingBudget #SaaS #ROI

I 🧡 metrics and I 🧡 Insight's Periodic Tables! We have a brand new one to share with you on SaaS Marketing! We used data from high-growth software companies for you to get a visual gut-check on the most top-of-mind marketing metrics. Here's how you do it: ✅ Select the ARR segment that best fits your business. ✅ Click into a metric to see how best practices differ based on your ASP. ✅ Each card contains the definition of the metric, and how to calculate it. Compare your marketing budget, program efficiency, people resourcing, and conversion rate metrics here: https://lnkd.in/ePZ-b8Pa.

SaaS Marketing 101: Crafting a winning plan for sustainable growth #EcommerceTips #EcommerceBusiness #OnlineShopping #OnlineStore #DigitalMarketing [Video] https://lnkd.in/gYjdru-t

Ready to decode the SaaS marketing puzzle? Delve into our latest blog, "Demystify the SaaS Marketing Funnel: How It Works and Why It Matters." 🌐📊 Discover the inner workings of the marketing funnel and why it's the cornerstone of SaaS success. Don't miss this chance to level up your marketing game! 🧠🌟 Read the full blog here👉: https://bit.ly/48aCQ1p #SaaSMarketing #MarketingFunnel #GrowthHacking