INFUSE’s Post

The current economic climate has encouraged many organizations to combine efforts and resources to focus on partnerships. Given the growing emphasis on partner ecosystems, what is the future of channel partner marketing for 2024 and beyond? Read our latest channel expert roundup to learn more about the potential of partner marketing and its challenges from INFUSE and other industry experts. A big thanks to Sophy Gray, Christina Carstensen, Lee Prior, Pascale Smith, and Matt Dalton for lending their expert insights! https://lnkd.in/dXe4ia4w #Channel #DemandGeneration #B2Bmarketing

Matching content to each stage of the buyer's journey is crucial for effective B2B lead nurturing. Our playbook explores the most effective content formats for each sales funnel stage and provides actionable strategies for engaging your prospects and improving conversion rates. https://bit.ly/4bAVbF6 #DemandGeneration #OwnYourFunnel #B2Bmarketing

Join us for a revenue journey, cruising the River Thames, in an evening tailor-made for CMOs including: • BBQ and specialty drinks • Roundtables on the latest AI, ABM, and demand strategies • Networking with GTM, marketing, and revenue leaders 📅 July 17th  📍 Butler's Wharf Pier, Shad Thames, London, UK ⛵Click here to register for Boats ‘N CMOs: https://bit.ly/4cv4S9t #BoatsNCMOs #London #DemandGeneration

Optimizing demand generation strategies is essential for building long-lasting client relationships, nurturing prospects, and increasing Client Lifetime Value (CLTV). In our article, we explore 5 common causes of suboptimal demand performance and offer solutions to enhance your strategies. https://lnkd.in/d7YA9H98 #DemandGeneration #OwnYourFunnel #B2Bmarketing

Effective lead nurturing can boost sales by up to 50% by fostering strong relationships with target accounts. However, successful nurturing requires a personalized, client-centric approach and meticulous planning. Our article explores 5 common lead nurturing mistakes that might be holding back your performance and how to overcome them. https://lnkd.in/dCNWTz-F #DemandGeneration #OwnYourFunnel #B2Bmarketing

Lead intelligence—a refined combination of data points on your prospects and clients—is a powerful method to drive demand campaign performance and enable growth. Discover how to start collecting high-quality lead intelligence, and how to analyze it for insights to support your long-term demand goals. https://bit.ly/3LaUwiO #DemandGeneration #OwnYourFunnel #B2Bmarketing

Inbound marketing is greatly successful in an era of buyer-led research, but does this mean that the days of outbound strategies are in the past? Read CRO Dan Freeman’s article to discover the benefits, drawbacks, and best practices of outbound marketing for demand generation. https://lnkd.in/dG7Q6BdW #DemandGeneration #Outbound #B2Bmarketing

Despite their popularity due to budget cuts and rising digital marketing costs, lead lists are not conducive to long-term growth.  Read our article to discover how demand generation supports better lead nurturing than lead lists and 5 reasons why lists do not deliver ROI. https://bit.ly/3L9aF8L #DemandGeneration #OwnYourFunnel #B2Bmarketing

Happy Independence Day! Today, we celebrate the enduring spirit of freedom and opportunity that defines the United States.  At INFUSE, we are committed to supporting causes that empower individuals and communities to thrive, achieve their goals, and pursue their unique paths.