InfoSum’s Post

🚨 Whilst Google's announcement concerning their Privacy Sandbox is a welcome development, it is not yet competition on the merits. CMA asking for submissions by 12th August. 🚨 1️⃣ The "new approach" will only work if it's applied equally to Google's own products and services. That means notices about interoperability, personalization, data use, including advertising or personalization need to be the same for all parties. (Reminder; there is no such thing as first and third, it is a fiction). 2️⃣ Guarantees backed with legally binding commitments to the Competition and Markets Authority and other regulators are needed to prevent Google revisiting these decisions at some random point in the future. 3️⃣ Google's Privacy Sandbox is much more than cookies. The commitment needs to be extended to all other forms of interoperability. 4️⃣ DMA and DMU need to apply the same remedies to Apple. That means restoring interoperability on Safari. See Google's and CMA's updates behind the article: 👇 CMA - https://lnkd.in/eRXKyKmA Google - https://lnkd.in/euXJAw_H

3rd party Cookies are here to stay.. in Chrome. Better to let the market regulate privacy matters instead of the dominant market player in my honest opinion. Now it’s up to innovative products and companies to take a lead

Yesterday, I shared an informative article on third-party cookie deprecation and how Google is taking proactive steps to prepare its ecosystem for the changes. I have planned to write a bite sized article about this transition in the next 5 days. Day 1 of 5: Third-party cookies track users activities across different sites for advertising purposes. Major browsers like Google Chrome, Apple Safari, and Mozilla Firefox are phasing out support for these cookies due to privacy concerns. The move aims to enhance user privacy while challenging the advertising industry to find new methods for targeted ads without compromising privacy. Google is taking a step in the right direction by introducing the Privacy Sandbox, a new initiative aimed at creating a more private and secure web. Looking forward to writing tomorrow about what might break after 3PCD! #Google #GoogleAds

Google is putting the brakes on a change that would have made it more difficult to track users across different websites to serve them targeted ads. After years of testing, planning, and delays, Google has scrapped a plan to turn off third-party cookie tracking by default like Safari and Firefox already do. The change was supposed to reach Chrome users soon, despite concerns raised by competitors, regulators, and privacy advocates. Google now says Chrome won’t join Safari and Firefox in blocking the web trackers by default, and instead, it will have users choose. #google #off #thirdparty #cookies #safari #chrome #firefox #blocking #websites #default #privacy #users #trackers #businessdor Google Browser Engines Search Engine Desk Search Engines

Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns from advertisers – the company’s biggest source of income – saying the loss of cookies in the world’s most popular browser will limit their ability to collect information for personalizing ads, making them dependent on Google’s user databases. Since 2019, the Alphabet unit has been working on the Privacy Sandbox initiative aimed at enhancing online privacy while supporting digital businesses, with a key goal being the phase-out of third-party cookies. #Techtuesday #ITMBusinessSchool #ESMEduction #NN2024

"Instead of phasing out third-party cookies as initially planned, Google is now implementing a new user experience in Chrome that allows individuals to make informed decisions about their privacy settings during web browsing. This new approach allows users to modify their privacy preferences at any time, reflecting a significant change in strategy." #timengo #google #chrome #updates #cookie #thirdparty #newusermodel #choice #reverses https://lnkd.in/dZntMy8m

After much discussion, Google has decided to keep third-party cookies in its Chrome browser. It turns out all the fuss over the years wasn’t in vain; the ad industry’s cries have finally been heard. Read all about it here 👉 https://lnkd.in/evMNDMin Drop a 🍪 in the comments if you're thankful for this update! #cookies #chrome #google

It is such an OXYMORON: once you use Chrome browser, Evil Empire knows everything you did with it, every single second of it, suckers What? You don't know Chrome browser actually passes all your data back to the mothership????? You are so naive https://lnkd.in/gpYy3F4Y

**Google Reverses Course on Cookies in Chrome!** In a surprising move, Google has decided to retain third-party cookies in its Chrome web browser, reversing its earlier plans to eliminate the tracking technology. This decision, described by Axios as one that "shocked the ad world," comes after years of objections from digital advertisers who argued that removing cookies would significantly impact ad spending. Regulators also expressed concerns and launched an investigation into the potential effects on competition. Google announced that Chrome users will now have the option to switch cookies on or off, giving them more control over their privacy settings. Stay tuned for more updates on how this decision will reshape the digital advertising landscape! #Google #DigitalAdvertising #Privacy #Cookies #TechNews

In this video, Remerge CEO Pan K. talks to Google's Trenton S. and Verve Group's Gaylord Zach about Android ad privacy and on-device bidding. Watch now: bit.ly/3RjLjrV #userprivacy #privacysandbox #mobilemarketing #appmarketing #googleprivacysandbox