Informa Connect Foodservice’s Post

Connexity kicked off the new year by attending the National Retail Federation’s flagship event in New York City last week. Our Marketing Specialist, Maria F., collated the key takeaways from the event about the changes in consumer behaviour and how retailers can keep up. One interesting takeaway was the resounding emphasis on personalization reigning supreme. Discover how this trend is shaping the future of retail and learn more about innovative strategies that will elevate your brand. 🔗 Read the full article here: https://lnkd.in/e4fwFj_N #NRF2024 #RetailInnovation #Connexity #PersonalizationRevolution 🛒

📈 Did You Know? Retail sales growth is set to accelerate over the next five years! Thrilling times are ahead for the retail industry. 🛍 Connexity, Inc. is giving #onlineretailers to inside scoop on key strategies to navigate evolving consumer behaviors in 2024. Don't miss out - read now!  💼 #RetailTrends #ConsumerBehavior #RetailInnovation #DidYouKnow

🏗 Setting up a Retail Media Network is a unique process for each retailer. There's no one-size-fits-all solution, as each retailer has its own unique challenges. 💡 Retailers must do their due diligence, evaluate their existing media estate, onboard the best technology and find the right partners to create that ideal environment to secure brand investment if they want to survive among the hundreds of existing RMNs. Read more from Partnership Director Amber Roberts on how retailers should approach building a RMN following her appearance on a panel at Skai's ShopAble event this week. #retailmedia #commercemarketing #shoppermarketing

Ever considered setting up a retail media network (RMN)? It’s downright difficult. Navigating internal dynamics, aligning team priorities, and assuaging brand safety concerns are just a few of the challenges facing retailers and RMN operators. Ovative experts unpack these roadblocks and their implications on #retailmedia advertising: https://bit.ly/47Dvjao

Full day dedicated to in-store retail media networks. Goal - Have a solid day of SERIOUS and interesting topics where retail, brand and adtech professionals talk about what's possible for in-store RMNs and break down the various challenges. Best Part - Highly curated agenda, which very intentionally, is topic focused and not company or vendor. I think for most of us, we have been to conferences where you aren't sure if you are at a session or vendor hall. Companies tend to get creative in their design to educate while pitching their solution. When in most realities, everyone just wants to have a healthy conversation around the topic, with really insights. That's the event that STRATACACHE and National Retail Federation have teamed up to present. A day of great dialogue mixed with great content from some of the best in the business. All #retailmedianetworks, #retailers and #consumergoods brands should be including this day in their teams trip to #nrf2024 Link in the comments! Thanks for sharing Dave Haynes! #retail #innovation #technology #martech

If you missed the discussion on how to attract shoppers with data-driven insights in today's evolving marketplace at #NACSShow2023, stop by booth #2705 to learn how Advantage Solutions can help you better understand consumer behavior and drive sales. #NACSShow #AdvantageSolutions

"Embracing Our Legacy, Shaping the Future" A Level Alliances distinguishes itself in the retail market with a multifaceted and integrated approach, combining 5th Wall, The Local Loop, and Switch Media into a comprehensive package. This holistic strategy positions us uniquely, going beyond conventional solutions like in-store kiosks or outdoor advertising. Our competitive edge is this integration, transforming us from mere participants to pioneers in retail. We offer a synergistic ecosystem with 5th Wall's innovative physical space utilization, The Local Loop's advanced software solutions, and Switch Media's advertising network. Our strategy also emphasizes staying ahead in the dynamic industry, ensuring we lead the retail space. This approach, akin to an A Local Retailing Band orchestra, harmonizes various retail elements, ensuring we not only compete but also lead in the evolving retail landscape. National Retail Federation #5thWall , #TheLocalLoop #Switch #ItsTurnsYouOn

How important really are brand values and purpose? 🚨🧐 The short answer is that they are more important now than ever! 🎉 Jam was looking through the most recent Retail World Magazine issue and found many interesting articles but the one that stood out to us was that "Today, consumers don’t just buy products, they also buy into a brand’s purpose.” After reading through the article we found there was even a study done about brands' purpose and values and that "62 per cent of surveyed consumers want companies to take a stand on current and broadly relevant issues... Consumers are looking for brands with a clear mission and values aligning with their own.” Seems that emotion is the way to go! ❤️ Check out the article on page 22 https://lnkd.in/gxs5mTzX . . . . #jamandco #agency #emotionalconnection #brandidentity

I'll be hosting a webinar in two weeks with 3 of our clients! Link below to hear from industry leaders on the latest market challenges and how they are adapting.

It's time for #Retailers and #Brands to rethink their approach to productivity and profitability 👩💻💲 John Carroll sits down with Barry Thomas and Rachel Dalton on the latest episode of #RetailSoundBites to discuss career navigation in the #CPG industry, brand and marketing best practices, #RetailMedia, and much more. Listen here 👉 https://ow.ly/ROfw50PG6Cm