Influencer’s Post

Second week in at Influencer and I'm really happy how everything is going - how advanced the opportunity is, the exciting plans across 2024, and most importantly how welcoming everyone has been! Looking forward to this upcoming webinar - if you'd like to join, RSVP in the comments of this post, below 💡 #influencermarketing #measurement

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#Bettertogether for this week's Retail Media Thursday! Claudia Virgilio of Skai chats with Channel Bakers' Joshua Kreitzer to parlay his expertise on: 📲 How the upper-funnel audience is becoming available to all advertisers, allowing the development of advanced tactics beyond just social media. 📈 Retail Media standardization: why return on spend isn't the only thing that should be standardized! 🤝 Which criteria to use when evaluating partnerships with software providers and much more! Watch it here: https://okt.to/6wi4Nh

Don't miss our #freewebinar, shared in partnership with the Hispanic Marketing Council today at 2 p.m. EST! Register for this special session via the link below! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

Off-site retail media: how does the creative approach compare to lower funnel ads? We asked The Mars Agency's Katrina Smart: "I think it’s important for advertisers to still keep things really simple. With any piece of media that you’re running, think about what that call to action is, what do you want the customer to do, and who is it that you’re reaching. There are so many questions to help you guide that, but it boils down to keeping things simple. "It’s all about where you want to drive customers, which is usually to the retailer site to purchase, or to your direct-to-consumer site. You need to think about where it is that you’re sending them, and how you communicate that through your creative messaging." Read the full interview: https://lnkd.in/dGygH7RR

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