INDEFI’s Post

⚽️ Morning Snapshot 💰 LALIGA and T3N Sport & Investment Group, a sports investment and innovation company, have signed an agreement to invest up to €300 million in global sports complexes. 🤝 Cordier by InVivo, a wine and spirits subsidiary of the InVivo cooperative group, has been announced as new official supplier of AS Monaco until the end of the 2024/25 season. 🤝 Home technology company Gtech has become the sleeve sponsor of Sheffield United Football Club. 🤝 West Bromwich Albion Football Club have partnered with casino brand Mr Vegas, who will serve as the club’s official back-of-shirt and casino partner for the 2023/24 season. 🤝 Inter Miami CF and Royal Caribbean International, the world’s largest cruise line, have entered a multi-year sponsorship agreement, positioning Royal Caribbean as the club's main and official vacation partner. 📺 Lega Serie A has initiated its first request for proposal for the upcoming international rights sales cycle, targeting the German, Austrian, and Swiss markets. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

I met Mads Davidsen in Porto. We were speaking at the same football conference and ended up chatting. Serendipity: same values, same vision about how we can fix football. We at Nordensa® were doing it by building an app where fans help young players from developing countries get scouted before it was too late. Mads was Head of Football for 'Right to Dream' group, which includes the most respected football academy in the world. Their work in Africa is amazing. The group includes the $500M MLS franchise San Diego FC and the former champions of Denmark FC Nordsjælland and Mads was also leading OptimaFootball, a brilliant football advisory. Today, Mads is an investor and board member in Nordensa. And he is the very definition of 'smart money' kind of investment, where the expertise is even more valuable than the money. So here's the best 📣 news! Now that we closed the €1,65M Seed round, we are opening a blitz ✨ Bridge round for athletes and angel investors who want to be part of the journey. If you're an athlete-investor or angel investor and you believe in Nordensa: 1️⃣ This is the LAST CHANCE for small investors to join Nordensa, the next round is going to be led by VC funds and the minimum ticket will be rather high. 2️⃣ There's a good chance to DOUBLE or even triple your investment in 9 months, considering the valuation we're aiming for the end of the year 3️⃣ I won't beat around the bush: this is not your average investment deal. With Nordensa, either we fail, or we MAKE IT BIG. Really, really big. I can't promise the stars. But I can promise that we have probably THE most experienced team of co-founders, investors and advisors of any early-stage sports-tech on Earth right now, and we're all super-motivated to succeed. If you think I'm, exagerating, check them out: Mads Davidsen - Head of Football - Right to Dream group Max Legath - Previously Chief Scout of Bayern FC's academy Alan Pace - Team owner Burnley FC in the Premier League Florian Blüchel - World-class scouting career at Arsenal & Bayern Emiliano Marcondes - Premier League player for AFC Bournemouth Wouter Lambrecht - Head of Legal ECA, Barcelona, FIFA, UEFA, CAS Luís Meireles - World-class Sports Scientist and Psychologist, FC Porto Chris Kay - Ex-CEO of Saatchi & Saatchi and marketing head Man City and 20 more... So don't invest in an idea. It is a breakthrough idea. But invest in a stellar team of people who have the expertise to build the next big thing in sports. Feel free to book me for a chat on the link in the first comment. We will discuss the investment opportunity. We've already blocked the first investment slots in this Bridge round, so don't postpone it for too long, we're closing latest in May.

🚀 𝗞𝗶𝗻𝗴𝘀 𝗟𝗲𝗮𝗴𝘂𝗲 𝗡𝗲𝘁𝘀 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 €𝟲𝟬𝗠 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 💰 Today former FC Barcelona star Gerard Piqué Bernabéu's disruptive soccer concept Kings League announced it has secured a €60 million investment from Left Lane Capital and Fillip to fuel future growth. The investment follows a highly successful inaugural season that included selling out FC Barcelona’s Camp Nou, streaming broadcasts generating up to 1.7M concurrent viewers, and expanding into Latin America with Kings League Santander. For investors and operators in sports & entertainment, there are a few immediate takeaways: ✅ Reinforces the sizable market for new innovative IP derived from sports with large global audiences such as soccer/football, basketball, combat (boxing/MMA), and motor-racing ✅ Demonstrates how legacy leagues can learn from disruptive sports IP businesses reimagining distribution to be social-first and pairing with storytelling to deliver carefully tailored narratives across distribution platforms ✅ Highlights how creative formats, star power, and creator-led involvement can drive massive engagement (e.g., 80M hours watched, 13M followers in the case of the Kings League) With more expansion planned for 2025, Kings League proves there's an appetite for fresh, digitally-native sports properties that put fans first. Without a doubt, the future of sports entertainment is being reshaped and it is only just the beginning. #InvestingInSports #Streaming #Sportsbiz #Investment #FanEngagement

✍🏻 This week, for Serie All, I looked at the impact of owning a stadium for professional football clubs. Here's what I found: 📍 Strategic Asset: stadiums have become a pivotal strategic asset in boosting balance sheets and increasing long-term club value through tangible and intangible benefits. 💰 Revenue and Branding: stadiums have increasingly dual roles in generating revenue through matchday and non-matchday activities while also enhancing the club's brand and fan engagement. 🇮🇹 Challenges in Italy: significant socio-political and financial challenges stand in the way of clubs owning stadiums in Italy — where only 7 clubs own stadiums at the time of writing. Read more at: https://lnkd.in/d7sVQTVP

The Ascott Limited has secured a significant four-year sponsorship deal with football powerhouse Chelsea Football Club who replace Hilton as their 1 year deal came to an end. The collaboration, spanning from 2024 to 2028, designates Ascott as Chelsea's global hotel partner. The partnership includes prominent branding at Stamford Bridge during both men’s and women’s matches, as well as across Chelsea’s extensive social and digital platforms. Chelsea and Ascott are also set to provide exclusive experiences to Ascott Star Rewards members globally, offering special access to matches at Stamford Bridge and VIP visits to the team’s Cobham training ground. In addition to this, Chelsea has been actively expanding its commercial portfolio, with recent partnerships with BingX, a cryptocurrency company sponsoring their training kit, and the renewal of ties with global analytics software firm FICO whilst their Women's team announced their new shirt partner in Three UK With ambitious European growth plans and a presence in 220 cities across 40 countries ( including London, Paris, Brussels, Berlin, and Barcelona in Europe) it'll be interesting to track Ascott's moves in the sponsorship market who hold significant support from their parent company CapitaLand. GlobalData Plc Chelsea Football Club Sportcal ⚽🏨 #ChelseaFC #SponsorshipDeal #sportbiz

⚽️ Morning Snapshot 👔 RedBird Capital Partners, the US-based investment fund that owns AC Milan, has appointed Zlatan Ibrahimović as an operating partner for its Sports and Media & Entertainment investment portfolio, and as a senior advisor to AC Milan’s Ownership and Senior Management. 👔 Watford Football Club have announced that Cristiano Giaretta will leave his role as sporting director, with the club's former technical director Gian Luca Nani set to replace him. 👔 The Football Association has named digital media executive James Gray as its new commercial director, replacing Navin Singh, who will soon take up a leading role with Six Nations Rugby. 📺 IMG has secured exclusive international broadcast distribution rights to major Confederation Africaine de Football (CAF) competitions until 2025. 🤝 FC Barcelona’s Barça Innovation Hub (BIHUB) has expanded its start-up investments by partnering with CeleBreak, a Catalan company that has developed an app for finding players and venues for football matches. 🤝 Girona Futbol Club have announced talent research company Marlex as a new sponsor of the club until the end of the 2025/26 season. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

SUNDERLAND Links to other clubs A tale of two owners - A future president and one of the youngest billionaires * Sunderland Association Football Club Limited is owned by Sunderland Limited *64% Mr Kyril Louis-Dreyfus (Swiss) *36% Mr Juan Sartori (Uruguay) Kyril Louis-Dreyfus * Kyril is one of three siblings whose father is the late Robert Louis-Dreyfus. Louise-Dreyfus Group turned over £50.6bn in 2023, Kyril net worth is around £2bn. * Robert Louis-Dreyfus previously owned Olympique de Marseille and was CEO of Adidas 1993 - 2001. * Louis-Dreyfus family still possesses a 5% stake in Olympique de Marseille * Kyril and his twin brother Maurice own Swiss based esports company Ovation Juan Sartori (Uruguay)  * Juan Sartori is an Uruguayan businessman and politician.  * Juna Sartori is the founder and chairman of Union Group which has investments agriculture, energy, and real estate. * Through Agriculture Kyril and Juan paths crossed. * Juan Sartori is a politician for the National Party and in 2019 came runner up in the party primary elections securing 23% of the votes. The national Party won the general election 2020. As a result Juan became a member of the chamber of senators in Uruguay. * Juan Sartori ownership stakes in Sunderland has increased from 20% in 2018, to 36% in 2023. * Feb 2024 Juan expressed interest in becoming club president of Uruguay premier football Club Nacional de Football * Juan Sartori father-in-law happens to be Dmitry Rybolovlev who owns 67% of AS Monaco  * Juan owns 20% of Dmitry Rybolovlev stake in AS Monaco and has a place on the main board. * Dmitry Rybolovlev has a majority stake in Belgian pro league club Cercle Brugge * 2024 The Raine Group have been instructed (by Rybolovlev) to explore the sell off both clubs. * Rybolovlev also owns Greek island ‘Skorpio’s which he is transforming into an ultra-luxury VIP & Leisure resort. Together - Kyril & Juan  * 2023 Kyril & Juan invested in SX Global an organisation responsible for promotion, development and organising world-class Super-cross events that attract top athletes.  * 2022 Mubadala Capital invested n SX Global, Mubadala Capital is a subsidiary of Mubadala Investments which is the sovereign wealth fund of UAE, a branch of ADUG thats behind CFG who intern owns the largest multiple clubs. * An integral director at Sunderland and associated companies is Igor Levin (USA) * Igor Levin is CEO and founder of Antelope Audio where Coldplay, Rihanna, and Jay-Z are clients, Hence the Beyonce concert at Stadium of Light in 2023 * Igor is also founder of venture capital firm Power Ventures (FPV Global) for tech projects. #Footballbusiness #Multiclubownership #FootballFinance #SunderandAFC

We're here at the Sport Ireland Sports Innovation and Technology Conference, and we're looking forward to hearing more from the keynotes and panellists about innovation, digital transformation and technology in sports! #SportTechSummit #JustGoMembership #SportsMembership

In this week's Unofficial Partner newsletter: "How much of the asset value of Liverpool is attributable to Jurgen Klopp successful reign as manager?" I think it's £1.2 billion. Here's my working. Football clubs are typically valued on revenue multiples. The question is therefore how much Klopp has driven Liverpool's revenue and Liverpool's revenue multiple, above and beyond what would have happened anyway. Liverpool's revenue has grown from £298m in 2015 to £863m in 2022. For neatness, and accounting for the fact that some revenues are spiky, let's call it £300m to £550m, or an 83% increase. On-field performance drives revenue, but so too does the rising tide of rights values. According to Twenty First Group models, Liverpool have outperformed their budget in the region of 10 points per season since Klopp's first full season. As it happens, they've outperformed Arsenal, Chelsea, United and Spurs by a similar margin over this time. These four other clubs have grown their revenues on average ~50% since 2015. So we can say that about 33% (i.e. 83% minus 50%) of revenue growth is attributable to efficiencies at Liverpool, a major one of which is Klopp. Analytics and recruitment would be another, and probably others. Let's give Klopp half the credit for these efficiencies; Liverpool's revenues today would be around £500m without Klopp. As for Liverpool's revenue multiple, our methodology looks at a club's ability to generate on-field success, and their ability to convert that into revenue. Scarce clubs like Liverpool tend to have multiples no lower than 2, and even as high as 9. My estimation is that in 2015, Liverpool's multiple would have been around 5, and today it is likely closer to 8. This is because they've excelled on the pitch, and also grown their ability to monetise their results and brand. This increase can't be totally attributed to Klopp, as again efficiencies behind the scene may well have happened anyway. Let's say their revenue multiple would have been 6.5 without Klopp in our counterfactual scenario. Let's do the maths: Valuation pre-Klopp = 300 revenue x 5 multiple = £1,500m Valuation today if Klopp never happened = 500 x 6.5 = £3,250m Uplift in valuation due to 'rising tide' = 3,250 - 1,500 = £1,750m 'Actual' valuation today = 550 x 8 = £4,400m Uplift in valuation due to Klopp = 4,400 - 3,250 = £1,150m Based on this very (very!) back of an envelope calculation, we can say that roughly £1.15 billion of Liverpool's £4.4 billion valuation - or a whooping 26% - is attributable to Jurgen Klopp. He accounts for nearly 40% of the uplift since 2015. Part of what makes him so great is that I can't imagine he cares.