Update for Aesthetic Providers in Australia 🇦🇺 The Therapeutic Goods Administration has introduced new restrictions that impact the marketing of medical aesthetic products online. According to the TGA, influencing consumers about the use or supply of prescription medicines through advertising is now prohibited. This includes popular cosmetic substances like botulinum toxins and hyaluronic acids. Phrases such as "wrinkle-reducing injection" and "dermal fillers" are no longer permissible. While these changes technically took effect in December 2023, guidance documents were released late January. The restrictions are coming out faster than the guidelines! Providers must quickly adapt their marketing strategies across websites, social media, SEO, and advertising to comply. Read our full article about the changes here: https://rb.gy/dwyfku and stay posted as we're working on a comprehensive strategy to help you navigate the new landscape!
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ITmedicus Introducing P3AI: Cutting-edge Digital Pharma Product Promotion (P3AI) service now launched in Bangladesh This innovative P3AI platform offers a Multi-channel Digital Promotional Service through DIMS, PDM apps, and the Practice Updates website. Key Benefits of P3AI Digital Promotion Services: Doctors can view Pharma products directly on their personalized devices. Boosts a remarkable 15% increase over traditional Pharma market promotion. Target specific key doctors with tailored content. Accessible 24/7, offering a more convenient alternative to in-person interactions. Empower brand promotion, doctor access, and brand awareness. Enhance the scope and quality of interactions with doctors. Real-time tracking and analysis of promotion effectiveness. Monitor campaign performance, ensuring optimal outcomes.
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The Download with Dr Kelly - May As you might remember from my update in March, huge change is underway for the aesthetics industry. The Therapeutic Goods Administration (TGA) recently issued updates concerning the advertising protocols for cosmetic injectables. As soon as these new regulations were announced, the industry has been awash with uncertainty, and our peers have been seeking more clarity around what is allowed and what is ending in term of our advertising and information given to patients. During April, the Coastal Goddess team and I had a direct engagement with the TGA to find out more and get the clarity we were looking for. From now on, we are no longer allowed to mention what the treatment specifically is. So from now on we’re no longer allowed to use terms like 'dermal filler' or 'anti-wrinkle injections' in our marketing materials. We’ve also been forced to say goodbye to before-and-after images featuring prescription products, and we can’t widely educate our patients, by explaining how injectable treatments work. We have noticed that peers are still using before and after images, despite clear instructions from the TGA, so it will be interesting to see how policed the new regulations will be. Read more here: https://lnkd.in/gAxnzgCq
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Impact of Digital Marketing And Social Media In Pharma https://lnkd.in/gqNi2cp4 With the rapid rise of digital platforms, pharmaceutical companies are facing a shift in their marketing approaches. Recent statistics reveal an 11% increase in pharma-focused social media posts on big data within just the first quarter of 2023. Key Takeaways of Pharmaceutical Digital Marketing and Social Media - Social media helps pharma companies talk about their drugs. They can also hear from patients. This is good for sales and care. - Rules help keep ads honest on social media. Pharma firms need to follow them closely. - Social media allows drug firms to teach both patients and doctors in fun ways. - Pharma companies face a few problems with social media marketing, including fake health facts online. They are finding ways to fight this bad info. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gyHuveuC #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD
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ITmedicus Introducing P3AI: Cutting-edge Digital Pharma Product Promotion (P3AI) service now launched in Bangladesh This innovative P3AI platform offers a Multi-channel Digital Promotional Service through DIMS, PDM apps, and the Practice Updates website. Key Benefits of P3AI Digital Promotion Services: Doctors can view Pharma products directly on their personalized devices. Boosts a remarkable 15% increase over traditional Pharma market promotion. Target specific key doctors with tailored content. Accessible 24/7, offering a more convenient alternative to in-person interactions. Empower brand promotion, doctor access, and brand awareness. Enhance the scope and quality of interactions with doctors. Real-time tracking and analysis of promotion effectiveness. Monitor campaign performance, ensuring optimal outcomes.
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Digital Marketing Strategy For Pharma Companies https://lnkd.in/g7QbFbTS Navigating the complex landscape of digital marketing in the pharmaceutical industry can feel like a daunting task. With an increasing number of consumers seeking health information online, it’s clear that having an effective digital strategy has become paramount for success. This article will guide you through key steps to create a robust and compliant digital marketing approach tailored to your pharma business. Key Takeaways of Digital Marketing Strategy for Pharmaceutical Companies - Pharma companies must use digital marketing. This helps them reach more people. It also lets them share health info in a better way. - Companies need to follow rules when making ads and content. Rules help keep things fair and safe. - Using personal touch in your ads can draw more customers. Firms can make messages that fit each person’s likes and needs. - Creating useful online events, emails, social media posts, or other content can boost sales for drug firms. - AI is playing a big role in how pharma firms sell drugs today. It helps us get closer to the customers. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gyHuveuC #PharmaceuticalDigitalMarketing #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD
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Healthcare/Healthcare Tech PR & Mktg Strategist, Leader & Storyteller | Becker's 141 Women in Health IT to Know | Forbes Agency Council Contributor
What will pharma marketing and public relations look like in 2024? MM M asked me to share my perspective, which focuses on both the provider and patient voice—since successful medical care and marketing hinge on the patient-provider dynamic and emotional connections: “In the coming year and beyond, we’ll see an increased focus on the voice of the provider and how specific drug therapies are helping them help their patients. Clinical data of course will remain paramount, but creating emotional connections to pharma brands is so important, especially when it comes to standing out in crowded drug categories such as GLP-1s and other recently approved and pipeline drugs to treat obesity.” What are your healthcare marketing and PR predictions for 2024? Let me know in the comments! 🤔 https://lnkd.in/gYybsYK4 I #PharmaMarketing #PRAgency #PharmaIn2024 #PatientVoice #ClinicalData #DrugTherapies #PatientOutcomes #DrugDevelopment #LifeSciences Amendola Communications
More 2024 predictions from leaders of medical marketing agencies
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Impact of Digital Marketing And Social Media In Pharma https://lnkd.in/gvVrXTbV With the rapid rise of digital platforms, pharmaceutical companies are facing a shift in their marketing approaches. Recent statistics reveal an 11% increase in pharma-focused social media posts on big data within just the first quarter of 2023. Key Takeaways of Pharmaceutical Digital Marketing and Social Media - Social media helps pharma companies talk about their drugs. They can also hear from patients. This is good for sales and care. - Rules help keep ads honest on social media. Pharma firms need to follow them closely. - Social media allows drug firms to teach both patients and doctors in fun ways. - Pharma companies face a few problems with social media marketing, including fake health facts online. They are finding ways to fight this bad info. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gFAbkniJ #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD
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