imogene willie’s Post

WE SAY NO TO #BLACKFRIDAY. Black Friday & Cyber Monday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting. At popup.lt, we are rebels in the #conscious design movement. Embracing this spirit, we're not just talking the talk, but walking it. This year at our online shop, during the sales period, you won't find designer products at low discounted prices. It’s our way of taking a firm stance against a day, that in our view, only encourages #overconsumption. We also deeply respect our popup.lt community designers, many of whom are small business owners producing in limited quantities. We don't expect discounts from them because we value their time and efforts. Instead, we’re focusing on #education and #empowerment. We aim to educate YOU ALL about the negative impacts of mindless consumerism and inspire to make more conscious choices during this holiday season and beyond. Our webshop will be closed from Nov 24th to 27th We strongly encourage #designers and all #creators to do the same and join the movement #saynotoblackfriday.

ALL retailers conduct business based on seasonality. The world around us shapes consumer purchase behavior, and while it may seem dramatic - we can't escape the seasons. The most obvious example is in America, we have a big gifting season around Christmas, and retailers have made "Black Friday" "Cyber Monday" "Prime Day" and so on to capture this demand. One of my old category leaders used to explain it like this: "We are throwing a party, and when everyone shows up, we want it to be great." If you are missing the seasons or the "Party" it becomes hard to be profitable. Its widely known retailers operate on small margins but frequently, during "in-season" times, they are making AMAZING margins on goods that are flying off the shelf. So, how does this apply to your business? Well, do you know what the most important time of the year is for your customers? The second? Do you have a calendar so you can plan your party and get everything ready? If the answer is no - you are doing it wrong. Show up on time and throw a good party.

Embracing Change: Black Friday & Cyber Monday Reflections from ShockSparkle As we wrap up another Black Friday and Cyber Monday season, the landscape of retail and e-commerce offers valuable lessons and exciting opportunities, especially for us at ShockSparkle. 📊 Market Dynamics: This year, we observed an intriguing shift in consumer behavior. Many clients reported varying sales figures, indicating a change in the shopping ethos. At ShockSparkle, we've seen this as an opportunity to align even more closely with our customers' evolving preferences. 💡 Innovation at the Forefront: The trend towards mindful purchasing – favoring quality, sustainability, and uniqueness – is more evident than ever. This aligns perfectly with our ethos at ShockSparkle, where we prioritize crafting exceptional accessories that stand out for their artistry and ethical values. 🚀 Future-Ready: Far from seeing this as a downturn, we view it as a pivotal moment to innovate and lead in the jewelry & accessory market. We are excited to harness these insights to refine our offerings, ensuring that every piece we create resonates with the contemporary consumer’s desire for meaning and quality in their purchases. This year's Black Friday and Cyber Monday have been more than just sales events; they've been a compass pointing us towards the future of retail. At ShockSparkle, we're ready to embrace this future, one where our values and our customers' needs meet in perfect harmony. #BlackFriday2023 #CyberMondayReflections #EcommerceEvolution #ShockSparkleInnovation #SustainableLuxury #costumedesign #costumejewelry

🎁Unwrap Similarweb’s Black Friday & Cyber Monday Consumer Insights Report before your competitors do. Discover which brands and product lines soared this Black Friday & Cyber Monday and optimize your online strategies with Similarweb’s data-backed report! We’ll dig into insights on: 📦Big-box retailers 👚Fashion & Apparel  🖥️Consumer Electronics 💄Beauty & Personal Care … and much more. Leverage exclusive consumer insights to finish 2023 — and enter 2024 — with a bang!  🎉 Download the report here 👉 https://lnkd.in/gP-TiiNb #BlackFriday #RetailTrends #ConsumerInsights #Cyber5

Interesting insights from data experts Purply ! I've had some great discussions with Fredrik Skatteboe and Hjalmar Bergkvist Soto recently about the insights they can generate through their platform. Look out for more over the coming weeks - we have exciting plans and will bring some fresh data perspectives soon. #insights #retail

The report you've all been waiting for!! 🎁Unwrap Similarweb’s Black Friday & Cyber Monday Consumer Insights Report before your competitors do. Discover which brands and product lines soared this Black Friday & Cyber Monday and optimize your online strategies with Similarweb’s data-backed report! We’ll dig into insights on: 📦Big-box retailers 👚Fashion & Apparel  🖥️Consumer Electronics 💄Beauty & Personal Care … and much more. Leverage exclusive consumer insights to finish 2023 — and enter 2024 — with a bang! 🎉 Download the report here 👉 https://lnkd.in/dVryNMS4 #BlackFriday #RetailTrends #ConsumerInsights #Cyber5

Can't get enough of Black Week insights? Neither can we. Here's the deep-dive you need to know about 🛍️ 💡   Our final analysis and deep-dive of the Black Week show some key differences to last years sales for our brick-and-mortar stores: - The actual Black Friday and Cyber Monday had less of an importance to the whole week, down 2,7 % in share of sales. 📉 - Saturday and Sunday gained importance by 1,6 % in share of sales. 📈 - The share of more expensive categories such as outerwear is down 1,6 %. 📉 Did your point of sales experience the same tendencies? Let us know in the comments below! 💭 #retailfashion #blackfriday2023 #fashionretail #retailrevolution

Black Friday and Cyber Monday. 😅 The time when we see how much profit margin is baked into the products we love, the brands we follow... And if we still want to support them. (I'm looking at you CPGs and apparel). Don't get me wrong, the deep discounts are enticing. But I wonder if the discounts erode the brand--the audience's trust? 🤔 Well, at least for the most active consumers. Does discounting your product and getting new customers mean you're succeeding? How much more do we tell ourselves we deserve the product(s) when they're discounted vs at full price? Thinking out loud here... The jury's still out on this. Whatcha think? #ecommerce #blackfriday #cybermonday #marketing

Cyber Weekend 2023 Wrapped 🎁 The numbers from the Visualsoft Platform over the Cyber Weekend period are in and they've successfully painted a picture with a few impactful takeaways: 👉 Black Friday revenue increased by 14% YoY, suggesting a larger than expected appetite for spending from consumers regardless of the cost of living crisis. 👉 Despite predictions that split payments like ‘Buy Now Pay Later’ would be the favourable payment method, consumers opted to buy up front, showing a preference for ease and convenience. 👉 Fashion improved by almost 30% year-on-year through the Black Friday trading period and lingerie and underwear improved YoY by almost 70% in revenue. 👉 Flooring, rugs and carpet sales increased by an impressive 88% YoY through the Black Friday - Cyber Monday period, giving the dominant Fashion sector performance a run for it's money! Overall it's a promising picture for retail despite what was predicted to be a challenging Q4. We'll be sharing more of our Cyber Weekend findings shortly - keep your eyes peeled 👀 #BlackFriday2023 #CyberWeekend #BlackFridayRoundup