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View profile for Taylor McFerran, graphic

Marketer | Strategist | Producer - I help businesses launch products and campaigns that drive results.

Great brands know how to inspire their audience. Every year, imogene willie host a Pinewood Derby. A night where adults gather to race 5 oz race cars down a 32 foot track. This year, they’ve introduced a new trophy for winners. (image below) When I first saw it, I immediately lit up and started sharing it with all my friends. That’s when I realized that great brands don’t just market, they inspire. They inspire people to share, to make, to do. Giving people a reason to be a part of their world beyond just the product. That’s what my favorite ones do at least. If you want to find ways to inspire your audience, let's chop it up.

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thanks for the love, taylor!

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Kieran (K.P.) McNeill

partner and chief executive officer at imogene and willie

3mo

Thank you Taylor for the kind words. We are so fortunate to have an incredible creative community here in Nashville and friends like Brett Hunter bringing the magic. Appreciate ya!

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