Imagination’s Post

Faster. Higher. Stronger. I imagine that’s exactly what brands will be aiming for during the 2024 Olympic Games in Paris. We’re already seeing brands jump in on the build-up with sports-centric messaging – from inspiring to comedic, we’re about to see a surge of creativity in ad form.

Get ready for the most digital Olympic Games in history! 🌟 As we gear up for the highly anticipated Olympics 2024 in Paris, it's clear that the way we consume sports has transformed. With 64% of the Games being consumed online, digital interactions soared to 6.1 billion, marking a new era for sports and gaming. Athletes share their stories on social media, and brands have an unprecedented opportunity to connect with fans like never before. Official channels saw millions of views on Instagram, YouTube, and Facebook, highlighting the power of social networks in engaging audiences. The sports and gaming segment is leading the #digitaltransformation charge, making it essential for brands to create #immersiveexperiences. To win over young viewers and new generations, traditional models are no longer enough. It's time for the sports brands to embrace this digital evolution fully. Looking to fortify your brand's digital presence? Drop your queries: [email protected]. You may also connect with our experts Anant Shukla Arun Kumar Suvra B. Rohit Singh Ishita S. #olympics #sportsmarketing #retail #immersiveexperiences #paris2024

Do you want to win Gold with viewers during the upcoming Olympics? With the 2024 Paris Olympics just weeks away, companies have begun vying for the hearts and minds of viewers. But what are the principles of a successful sports campaign? Corona's latest advert, For Every Golden Moment, creates a powerful and engaging campaign that taps into three core consumer motivations: Belonging 🤝 Corona captures the unifying spirit of the Olympics, and invites us all to be part of a larger celebration, making every moment shared with their product feel special. Esteem 🏅 Corona taps into the prestige of Olympic athletes, creating parallels between great Olympians and a great bottle of Corona. Engagement 🎉 With dynamic visuals and high-energy moments, Corona's ad mirrors the excitement of the Olympics. This captivating approach keeps viewers engaged and emotionally connected, making the brand synonymous with the thrill of the games. Want to learn more about how your brand can win with viewers? Get in touch today 📨 https://buff.ly/4cnOUO9

Google revealed its new partnership with Team USA and NBCUniversal (NBCU) on Thursday, July 18th. The partnership's prime purpose is to cover the 2024 Paris Olympic and Paralympic Games. Now, Google is the ‘Official Search AI Partner’ of Team USA, achieving a milestone— a tech company sponsoring the team for the first time. The announcement comes from NBCUniversal, which broadcasts the games in the U.S. This crucial approach has been taken to modernize its coverage to attract aloof audiences, mainly young viewers who prefer to watch clips online. Additionally, the partnership aims to highlight athletes’ stories and support NBCU’s coverage of the event using Google’s technology. Besides, this tech giant will work with NBCU to integrate AI-powered features into the Paris Games coverage, leveraging Google Search, Gemini and Google Maps Platform to enhance viewers’ experience. The CEO of the US Olympic & Paralympic Committee, Sarah Hirshland, has expressed interest in the partnership, stressing its potential to bring athlete stories to life through new-age technology. She said in a statement, “This collaboration is more than just a sponsorship; it’s a powerful alliance that brings together the best of technology and sports.” She also added, “By working with Google and NBCUniversal, we are ensuring that our athletes’ stories are told in the most dynamic and engaging ways possible.” Marvin Chow, Google’s vice president of marketing, said the collaboration “provides an incredible stage to demonstrate how Google’s everyday products, like Search and Maps, along with innovations like Gemini, can help fans explore, learn, and connect with the Games.” Furthermore, this collaboration rightfully involves AI integrations in diverse channels. AI-generated blurbs will assist viewers with a clear understanding of the Olympics’ ins and outs, clarifying certain event rules. According to Reuters, as of now, NBCU’s production team will use this tool and commentators during coverage and extend to social platforms. The companies said comedian Leslie Jones, who will serve as a commentator in Paris, will use Google's Gemini AI model to learn new sports and entertain viewers. In addition to that, Google and NBCU will also use Google Lens, Circle to Search, Immersive View in Google Maps, and Gemini to support viewers find Paris city , home to the 2024 Games. #Google #AI #Olympics2024 #NBCU #TeamUSA #TechSponsorship #AICoverage #OlympicGames #SportsTech #InnovationInSports #GeminiAI #Reuters #Magicminds #MagicmindsBlogs #ParisOlympic

The Games of the XXXIII Olympiad have officially started! 🏟️ Paris 🇫🇷 2024 Olympics is set to be an extraordinary event, promising a unique blend of history, culture, and sport. 1)Unmatched Marketing Opportunities 📈: With innovative approaches like the expanded TOP Programme and centralised Olympic hospitality initiatives, brands have unparalleled opportunities to connect with a global audience. 2)Robust Sponsorship Platforms 🦾: Long-term partnerships with some of the world’s biggest companies are the backbone of the Olympic Movement, providing financial stability and promoting worldwide sports development. 3)Cutting-Edge Media Coverage 🎥: Advanced broadcasting technologies, including UHD, HDR, 5.1.4 immersive audio, enhanced camera systems, FPV drones and AI-driven enhancements, will redefine how viewers experience the Games, ensuring immersive and engaging content for the audience and an once-in-a-lifetime experience by the OBS. 4)Global Reach 🌎: Media Rights Holders like Warner Bros Discovery, Eurosports, CMG, NBC, Nine, CBC, Viacom18 to name a few will deliver comprehensive coverage across television, radio, and digital platforms, reaching billions of viewers worldwide. 5)Digital Fan Engagement 🫂: Innovative fan engagement strategies will enhance the connection between the Olympics and its global audience, making Paris 2024 a truly interactive and inclusive experience. 6)Sustainable Innovations ♻️: A “More with Less” mindset will drive efficient, flexible, and sustainable broadcast operations, ensuring a greener approach to media coverage. Witness the biggest sporting event of 2024 unfold and celebrate the spirit of Olympism; fostering unity and excellence through sports. Courtesy- International Olympic Committee – IOC #Paris2024 #Olympics #Marketing #Sponsorships #Media #GlobalEvent #Innovation #Sustainability

It is nearly the weekend... lets have some fun The Oxford University Press announced that the word 'Rizz' was named word of the year (2023) - lets see how the word Rizz fits in to the sports business world! In the wild world of sports business, "rizz" is like the secret sauce that adds a dash of charisma, a sprinkle of magnetism, and a whole lot of attractiveness to a brand, making it pop in the market! 🌟 It's the magical x-factor that sets a brand on fire, making it stand out from the sea of competitors. Imagine a sports team with mad rizz – not only do they kick butt on the field, but they've got a fan base that's more hyped than a concert crowd! 🏀🔥 Picture a team with a killer brand identity and a squad of players who aren't just skilled but also interact with fans in a way that's as fun as a TikTok dance-off. Now, let's talk sports brands with rizz! These aren't just your regular sports gear – they're like the cool kids in the market. 🕶️ They've got a unique selling proposition that's cooler than an ice cream truck in summer, a social media game so strong it's practically flexing 💪, and a customer base so loyal, they're basically the ride-or-die crew of the sports world. In a nutshell, rizz is all about that extra oomph, that special sauce that turns a sports brand from "meh" to "heck yeah!" It's not just about winning games or selling gear; it's about creating an experience that's as exciting as scoring the winning goal in the championship game. 🏆 So, in a world where everyone's playing the game, having rizz is like being the MVP – the Most Valuable and Poppin' brand! 🌈🚀 The question I raise now is do you or your company have the Rizz to build more success? #Rizz #Sponsorship #UnityInDiversity #SportsBusiness #NetworkingInDubai #SportsInnovation #CollaborateAndElevate #SportsBusiness #SportsHospitality #SportsEvents #SportsTech #SportsBrands #InteractiveNetworking #CollaborationOpportunities #LetsElevateSportsTogether #SportsBusiness2024 #InnovationInTheGame #FutureOfSports #Sports2024 #SportsTalk #GlobalBusiness #GlobalEvents #Networking #Connections #BrandPartnerships #Marketing

🏅 Exciting News for Olympic Fans! 📺🌟 NBCUniversal is set to make history during the upcoming Olympics by introducing a commercial-free hour during the live coverage of the Opening Ceremony! 🎉 This unprecedented move will elevate the viewing experience, allowing fans to fully immerse themselves in the grandeur and spectacle of the event. 🙌 The commercial-free hour, starting at 1:30 p.m. ET on July 26, is made possible by the support of six prominent Team USA partners: Coca-Cola, Delta, Eli Lilly and Company, Toyota Motor Corporation, Visa, and Xfinity Partner. 🤝 Each brand's logo will be showcased on screen in 10-minute intervals, demonstrating their unwavering commitment to the Olympic spirit and the athletes who inspire us all. 🏆 This groundbreaking initiative aligns perfectly with the evolving landscape of sports broadcasting and the growing demand for uninterrupted, immersive experiences. 📈 As industry professionals, it's crucial for us to recognize and adapt to these shifts in viewer preferences and expectations. 🔍 The commercial-free hour not only enhances the viewer experience but also presents a unique opportunity for brands to associate themselves with the Olympic values of excellence, friendship, and respect. 🌍 By partnering with NBCUniversal and Team USA, these six brands showcase their dedication to supporting athletes and connecting with audiences on a deeper level. 💪 As we eagerly await the start of the Olympics, let's applaud NBCUniversal and these brand partners for their innovative approach to live sports coverage. 👏 This commercial-free hour during the Opening Ceremony sets a new standard for viewer engagement and opens up exciting possibilities for the future of sports broadcasting. 🚀 What are your thoughts on this groundbreaking initiative? How do you think it will impact the viewer experience and the sports broadcasting industry as a whole? Share your insights in the comments below! 💬 #Olympics #SportsBroadcasting #ViewerExperience #BrandPartnerships #TeamUSA

Gen Z is shaking up the Olympics game! 🥇🥈🥉 We asked them what they really think about the 2024 games. From TikTok challenges to sneakers, their fresh perspective is eye-opening (and maybe a little surprising). Want to know what the future of the Olympics looks like? Check out our latest blog! #GenZ #Olympics #marketing #youthculture #futureofsports https://lnkd.in/gkzhqxYz

Hey there sports enthusiasts! Curious what are the trendy stuff for sports this year? Read our latest latest blog post: Embracing the Future: A Glimpse into the 2024 Sports Trends. Link here: https://lnkd.in/gvqJk9bF #sportsgearrental #rentalsportsequipment #sportsapp #sportsmobileapp #sportstrends #2024trends