DS Smith North America Launches New PackRight Workshops for Highly Collaborative Sustainable Packaging Design
ATLANTA – July 25, 2024 – DS Smith, a leading fiber-based packaging manufacturer, has launched PackRight 2.0, a hybrid collaboration experience. The new offering features interactive workshops to help businesses in the fast moving consumer goods (FMCG), e-commerce and other industries innovate and enhance the sustainability of their packaging using DS Smith’s proprietary Circular Design Metrics.
The workshops, which are hosted at the company’s PackRight Centers in Reading, Pennsylvania, and Lebanon, Indiana, bring DS Smith’s designers and engineers together with customers to develop design solutions that boost packaging efficiency, effectiveness, appeal and sustainability. The new workshops are the first in the U.S. packaging and design space to employ advanced visual content platform solutions from leading French collaboration tech start-up Klaxoon.
By combining creativity, strategic insights, and cutting-edge technology to streamline the design process, these collaborative sessions reduce the time, effort and expense required to create new packaging that addresses brands’ growing circularity needs.
How it works: Developing insights for circular solutions
Initial Audit: DS Smith’s new PackRight offering begins with an initial site visit and an audit of a customer’s present packaging supply chain. This supply chain audit provides essential insights for the path of innovation required for a redesign that can boost the value, efficiency and sustainability of a customer’s packaging.
Collaboration and Brainstorming: Following the audit, DS Smith PackRight Center specialists conduct a workshop using digital collaboration tools to enhance brainstorming and teamwork between DS Smith and client teams. The platform combines whiteboard and videoconferencing features, allowing session leaders to drive interactive sessions with live questions, voting, word clouds, and additional tools to capture and report participant feedback.
Rating and Comparing Circularity: During the Circular Design Metrics analysis in PackRight workshops, DS Smith’s designers and engineers help brands rate and compare the circularity of packaging designs across eight indicators: carbon footprint, design for reuse, supply chain optimization, recyclability, planet safety, material utilization, renewable source and recycled content.
Rapid Prototyping and Review: Workshop leaders create rapid prototypes on demand using the PackRight Centers’ digital printing and cutting equipment, and then evaluate the performance of those prototypes on in-house testing equipment. High-end cameras quickly and accurately capture print samples for collaborative review and analysis. A proprietary DS Smith Value Tool analysis helps to quantify the benefits customers gain by calculating the total cost of ownership for packaging designs.
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