ID5.io’s Post

#CES2024 is almost here and Kochava will be attending! If you're interested in discussing cross-device, outcomes-based measurement and maximizing performance on Apple Search Ads, CTV, DOOH, and more, let's connect! DM me for avails. #mobileapp #ctv #dooh #outcomes

Stay ahead of the game with the latest tech insights from the MTM/OTM Canada survey! Discover shifting trends in OTT, smart devices, online audio, social networks, and more. Find out how Canadians are changing their TV subscriptions, embracing Connected TVs, engaging with sports betting, and co-viewing habits. Don't miss out on valuable data for your brand! Media Technology Survey https://hubs.la/Q02FT7j90 #MTM #TechTrends #DataInsights 📱📺🎧📈

Predictions for 2024. No explanations, no supporting data, just my opinions. 1. CTV explodes 2. Cookies to UID2 will not be without it's growing pains 3. 1st party publisher data becomes very attractive again 4. The influx of ad and ad-tech businesses into Saudi Arabia far exceeds expectations 5. Gaming continues it's rise and the ad opportunities evolve at a ridiculous pace 6. Programmatic spend continues to increase #programmatic #programmaticadvertising #2024 #media #digital #predictions

CTV Ad Servers: Understanding CTV Ads- A Simple Guide In today's digital age, advertising has taken on new forms and platforms. One such platform that has gained significant attention is Connected TV (CTV). CTV allows viewers to stream video content through internet-connected devices like smart TVs, gaming consoles, and streaming sticks. As advertisers navigate this landscape, understanding the role of CTV ad servers becomes crucial. In this blog post, we'll delve into what CTV ad servers are, how they work, and why they matter. https://lnkd.in/gWayCXjP

Hear from our Co-Founder and CEO, Itamar Benedy, as he gives a recap on IAB PlayFronts year number three! 🎉 This year’s big event covered many important topics including gaming trends, how console and premium studios can monetize their titles, and how data can help advertisers gain more value from gaming audiences. #IntrinsicInGame | #InGameAdvertising | #Advertising | #IABPlayFronts2024

Online games are becoming a bigger business for news publishers. The New York Times has led the way; last year its gaming app got 2.6 million active users. A few weeks ago NYT hosted its first gaming live event in New York – potentially a new growth opportunity for its already large gaming business. More on the event from Digiday: https://lnkd.in/eZQvuEGG Plenty of other publishers are following suit. Axios highlighted three recent moves: BuzzFeed’s new game hub, Vulture’s expanded movie trivia, and a fresh lineup from Mashable – https://lnkd.in/eAbnQ_3W Over in Europe, “more and more media are banking on online gaming platforms to gain visitors, subscriptions, and ultimately revenue”, Romain Chauvet writes for The Fix Media. In the article he explores how publishers are betting on games, with a closer look at Ouest-France, a French daily that has built a diverse gaming platform in recent years. Read the full article: https://lnkd.in/eykjenda

Ad Tech 2025: Your Publisher's Programmatic Playbook is Here! The digital advertising landscape is changing rapidly, but publishers can stay ahead of the curve with the right programmatic strategy. This blog breaks down the key trends shaping the industry in 2024-25, from navigating a cookie-less future to harnessing the power of Connected TV, mobile gaming, and more. Get ready to maximize your revenue potential and adapt to the ever-evolving world of ad tech! Click here: https://lnkd.in/dWse46id #adtech #programmaticadvertising #publishers #digitaladvertising #marketing #advertising #technology #futureofadvertising #digitalmarketing #media #business #contentmarketing #innovation #marketingstrategy #data #mobilegaming #connectedtv #dohh #audioadvertising #videoadvertising #ecommerce #gaming #podcast

I've been in adtech a while and a gamer even longer 👴🏻 It's great to see the IAB stepping in with their latest creative best practice report for gaming to reduce these annoying ad practices in mobile games 😤 They only serve the vendor in being able to report low quality clicks back to an advertiser 😱 They're bad for everyone else: 🤬 Gamers get annoyed 📉 Game developers lose gamer engagement and longevity 👎🏻 Advertisers create a negative brand experience This report gives solid creative best practices across all in-game formats and will help move gaming towards a much more premium ad environment which: 👍🏻 Improves gamer experience 👍🏻 Increases gamer engagement 👍🏻 Creates positive brand experiences for advertisers Smart folks like my colleagues Simon Sworn and Natalia Vasilyeva have worked with the IAB on this and you can read more here 👉🏻 https://lnkd.in/etvexEMG

Serious #gaming, including very high-profile games such as Fortnite, have had a significant impact on telecoms networks. As far back as 2019 Fortnite was recorded to have increased peak demand by 40% for one UK operator. Gaming is becoming a social media mass medium, and it’s culturally transformative. What’s important though is that its success, or failure, is dependent on the telecommunications network that underpins it. This is why ‘Twitch’ matters for Service Providers. Innovation is essential, and utilising existing customer knowledge to anticipate the ‘next big thing’ in gaming will help them to prepare their networks accordingly. Matthieu Bourguignon Paul Adams Nokia