ID5.io’s Post

data and gpu are the new oil.

BIG news 📢 Starting November, Meta will offer a ‘NO ADS’ subscription for Facebook and Instagram users in the EU, EEA and Switzerland. Users will get the option to pay a monthly subscription to use Facebook and Instagram without any ads. They can alternatively continue to use these services for free while seeing ads that are relevant to them. How will this impact campaigns from advertisers targeting these users? I guess it will highly depend on the adoption rate of paid subscriptions. A monthly ad-free subscription will start from €9.99/month on the web or €12.99/month on iOS and Android. As an advertiser, what are your thoughts on this? As a user, would you be willing to pay for an ad-free feed?

How long will you have the GAID? Experts from Google, Gameloft, Singular, and Tinuiti are here to help you figure out what you're going to do with Privacy Sandbox on Android. What we're going to talk about: - What is Android Privacy Sandbox - Google's vision for Privacy Sandbox - How the Android Privacy Sandbox framework works - How attribution and tracking will be impacted - If the Google referrer will stay - How Privacy Sandbox is different than Apple's SKAN - How the beta tests are going - What data marketers will get from Privacy Sandbox - How Privacy Sandbox will work for both gaming and non-gaming apps - How targeting will work - How good targeting will be - How retargeting will work - What you'll be able to achieve with retargeting - Web to app flows under Privacy Sandbox ... plus as much more as we can fit in! Join us! The panelists include Kelly Gieschen, Vassil Georgiev, Eran Friedman, and Mollie Sheridan. Our MC & host will be John Koetsier. Save your spot today 👉 https://bit.ly/3SfJwFU

🎙 Privacy concerns, from Apple's new policies to government regulations, are reshaping AdTech strategies. This episode investigates how companies can adapt to new regulations while striving for effective targeting. Join your host, Devin Becker, as he speaks to Geeshan Willink, the CEO of Nefta, a privacy-first mobile gaming advertising network. Join us as we cover: - From Web3 to AdTech - Privacy-first approach - Targeting vs. privacy - Anonymous profiling effectiveness - Behavioral targeting examples - Game/platform suitability - Retention impact - Recent AdTech trends - Future predictions Apple: https://lnkd.in/gW3-FQ97 Spotify: https://lnkd.in/gFZYA2Uz Youtube: https://lnkd.in/gmdrUSKT We’d also like to thank Lightspeed for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.

Hey friend! Welcome to Day 7 of the 12 Days of Gifts. 🎁 🎁Did you ever play in a sandbox? You might be asking why I’m asking you about sandbox play - it’s an odd question I know. I never played in a sandbox when I was young…sand…ick….BUT I do encourage it when it comes to Facebook ads. Let me explain…. When it comes to Facebook….ahem…Meta…advertising…it’s important to continue to test new things even if your ads are performing well. We have to test new things and see what’s working (and eliminate what isn’t). If we’re working with a limited budget - say $50 a day, we often can’t put 20 ads in one ad set. Facebook just won’t be able to spend the money on all those ads so you’ll never really know what ads performed best because they’re not getting a fair chance, so I run a small test of ads that in what I like to call a ‘sandbox’ campaign. Click on the link for more details about this campaign - https://lnkd.in/eHEaz5M8 #femaleledbuisness #femalebusinessowner #womensupportingwomeninbusiness

BIG news 📢 Starting November, Meta will offer a ‘NO ADS’ subscription for Facebook and Instagram users in the EU, EEA and Switzerland. Users will get the option to pay a monthly subscription to use Facebook and Instagram without any ads. They can alternatively continue to use these services for free while seeing ads that are relevant to them. How will this impact campaigns from advertisers targeting these users? I guess it will highly depend on the adoption rate of paid subscriptions. A monthly ad-free subscription will start from €9.99/month on the web or €12.99/month on iOS and Android. As an advertiser, what are your thoughts on this? As a user, would you be willing to pay for an ad-free feed? --- Hi 👋 I’m Bram. I share updates about Facebook Ads and all things digital marketing. Follow my updates to stay updated on all new features and insights. #facebookads #digitalmarketing #digitaladvertising

We have encountered a critical challenge with Meta ads. Since yesterday, a widespread outage has been causing ad clicks to redirect users to the Facebook login page instead of the intended destination URL. This issue is affecting brands globally, leading to sudden drops in sales. Keep your clients updated on the situation and your action plan. #PerformanceMarketing #FacebookAds #MetaAds

What is Liquidity in Facebook Ads?.. Liquidity refers to how efficiently an ad campaign uses its budget to reach its targets. When a campaign has high liquidity, it means that Facebook's algorithms can effectively find and serve ads to the right people at the right time. In a way it's the amount of "freedom efficiency" you give to the algorithm. In the last few years, Facebook Liquidity consists of 4 key factors: -Budget -Placements -Creative -Audience * #facebook #facebookads #meta #digitalamarketing #adcampaigns